For the enterprise, brand creation is a process of continuous progress and development. The development of modern wardrobe brands must aim at the new generation of consumer groups, and play a brand role in a broader scope, in which the renewal of brand elements becomes more and more important.
The development of wardrobe brand elements creates corporate brand value
Social development of brand elements
More and more brand elements with social characteristics such as environmental protection and ecology have been introduced into the brand creation process by brand planning experts, especially the use of concepts such as green eco-environment has reached a general level. In particular, the problem of formaldehyde in the wardrobe is endless, which will be a bigger challenge for the wardrobe industry.
This is inseparable from the social nature of the brand. The creation of the brand began to focus on the social characteristics of the brand to ensure that the social concept of the brand can be effectively realized, thereby reflecting the brand's social responsibility and enhancing the social public relations space for the brand's survival and development. The low-carbon trend will spread to the production field in the future, and the public's consideration standards will be more professional.
The sense of the times of brand elements
In today's wardrobes where products are gradually enriched and technology is gradually merging, products relying solely on price and technology are not enough to win in the market. Under the premise of ensuring material demand, consumers are proposing more and more non-material needs (emotional needs), which can be obtained through brands.
A brand is not only a product mark, but also a comprehensive manifestation of the quality, performance and service of the wardrobe product. It embodies many cultural connotations such as the management mode, market reputation and entrepreneurial spirit of the enterprise. Product design conveys basic brand information to consumers through morphological symbols; through the integration of time symbols and fashion elements in products, it conforms to the aesthetic orientation of consumers, so that consumers have a kind of recognition and satisfaction for themselves when purchasing products; The communication of cultural symbols reflects the historical and heavy feeling of the brand.
If you use fashion to describe the brand of the wardrobe, you have already felt uncomfortable. Due to the serious differentiation of consumer groups and the subtle consumption of consumers, it is clear that everyone's perception of home fashion is completely different. The brand elements with the characteristics of the times are the basic requirements for brand creation. The development of the times, the concept of brand elements has also undergone tremendous changes. How to link the brand concept with the current consumption concept requires companies to be able to achieve the two concepts effectively. The communication and integration between them, rather than the new generation of consumer groups, speaks new words, but the brand speaks the old language.
Online application development of brand elements
More and more wardrobe brands feel that communication between consumers and consumers online is difficult. Why is this? The reason is very simple. In the past, brand elements were created more for offline marketing activities, and did not take into account online marketing activities. Now with the rapid development of e-commerce, wardrobe brands must take online marketing channels seriously. .
Of course, online and offline are not completely isolated from each other, and many brand elements have online and offline sharing.
The development of e-commerce has made merchants have higher requirements for creating different popular elements in different environments. Due to the development of the Internet, including the development of the PC and mobile clients, the popular elements on the line are much faster than the offline ones. At the same time, because of this telling circulation, it also leads to popular updates. For offline, the popular elements are often post-sense, and even a popular element can last for one year. Of course, there are few such popular elements.
Cross-cultural development of brand elements
The global village is close to the distance between people, and the development of various cross-cultural brand elements is gradually being loved and adapted by people. Nowadays, more and more Chinese elements are used in the process of creating international brands. Of course, there are also a large number of international elements applied to the creation of Chinese brands.
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