The field of application of in-mold labels is specific and not as widely used as self-adhesive labels. Compared to self-adhesive labels, the field of application of in-mold labels is still relatively small. However, in-mold labels have irreplaceable advantages in specific application markets.
Food field
In the food sector, the use of in-mold labels is more common. In China, it is mainly used in two types of sub-markets. Part of it is used in the field of seasonings such as soy sauce and vinegar. In the past two years, especially in the bean paste market, the in-mold label has also achieved breakthrough development. The other part is a product for injection molding containers such as ice cream cups and drinking cups. Domestic ice creams such as Nestle, and Lu Xue, Baxi, Mengniu, and Yili have changed their plastic cups to in-mold label packaging.
Japanese products
Since most of the products in the field of Japaneseization are in contact with water during use, the good environmental tolerance of the in-mold label has exerted great advantages. Silk brand, Xi'an Kaimi, Shanghai White Cat, Wei Meng and other brands of washing products have adopted in-mold labels. Among them, Xi'an Kaimi's washing series products have all adopted in-mold labeling technology and have been recognized by the market.
Petrochemical products such as lubricating oil
The transportation conditions and environment of the lubricating oil put forward high requirements for its packaging. In China, the lubricants of the two brands of Uni-Presence and Kunlun are the first to use in-mold labels. The exquisite appearance and good labeling characteristics make them popular in this field, and other companies have followed suit.
medical products
The “shadow†of in-mold labels can also be seen in some high-end products in the medical field. Xi'an Janssen's "Celebration" drug uses an in-mold label, which effectively enhances the brand and enhances anti-counterfeiting and drug safety. The successful application of in-mold labels in their field of application has attracted more and more companies and brands to join the ranks of application in-module tags. In addition, the advent of innovative in-mold label materials has also promoted the application needs of the market to some extent.
It can be seen that the in-mold label still maintains growth in China's label market, but it is only slightly "low-key" compared to the fast-growing, wider application of self-adhesive labels.
The above content is selected from the second volume of the “Printing Technology†of the Printing and Printing Media in 2013. For more journal content, please pay attention to the journal channel. The latest journal content clicks into the electronic journal channel of Keyin.com.
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