Online shopping furniture wants to say that satisfaction is not easy to sell online store security

The vigorous "double eleven" big promotion has passed, and the "double twelve" battle has started again. Online shopping has taken up a large part of people's lives. However, buying furniture is not as simple as buying a piece of clothing or a pair of shoes. Whether it is from the sense of use or quality, or even transportation problems, online shopping furniture will have many problems. The number of complaints about online shopping furniture also climbed. In contrast, the online malls owned by many well-known stores have gradually won praise from consumers.

Online shopping furniture problems

After investigation, the Beijing Morning Post reporter found that the biggest problem with online shopping furniture is logistics and after-sales service. Many consumers are attracted by the beautiful renderings when shopping online, but they are confused about the materials, workmanship and color of the furniture. Buying home furniture does not match the picture, the quality difference is too large, has become the biggest reason for online purchase of furniture return. More consumers said that the online shopping furniture did not come to the door as the seller said, it turned out to be a logistics company near the home, let yourself pick up the goods. At the same time of rapid development of home e-commerce, product quality and after-sales service have always existed. China’s vice president of daily affairs said that furniture is a large-scale durable goods, online shopping can not see the real thing, the most prone to mistrust problems and logistics distribution installation problems. Therefore, consumers should choose a guaranteed brand for online shopping. “Like the Huari brand, there are 42 years of entrepreneurial experience under the online, so the customer trust is very high. And online shopping also has a perfect logistics distribution system, so the return rate is within the scope of the standard, not too large.”

Online shopping returns are inconvenient

If the product is a big problem, most consumers will choose to return. But online shopping returns are not easy. After consulting with some furniture Tmall flagship store staff, the Beijing Morning News reporter learned that many merchants are guaranteed within one year. If quality problems occur, they can be returned. However, if due to customer reasons, such as color problems, style problems, etc., the consumer needs to bear the cost of the goods, such as round-trip transportation costs and re-packaging costs. The freight rate refers to the cost standard of the moving company of the city, and the packaging fee is calculated based on 3% of the purchase price. Some consumers also reported that some online stores indicated that they had a return service before the purchase, but if there is a problem, they choose to delay the reply or simply do not reply.

Store online mall guarantees good

Nowadays, many well-known stores have launched online shopping malls, such as the home of the actual home, the star of the Red Star Macalline, the online store of Jimei and the high-power network of Gaoli International Lighting Port. In comparison, because the online store opened by the store is the same system as the physical store, the consumer has a layer of protection. The general manager of Wang Xiaokang, who is actually online, said that nowadays consumers like online shopping, then the store will follow the trend and establish an online mall to change the way of shopping for consumers. “But consumers can go to the store to experience it first. If there is a problem after purchase, they can go to the store for after-sales service. Because the products we sell are only content, service is the core.” Jimei Network Promotion Manager Li Duo told Beijing Morning News reporter In the two events of Double Eleven and Double Twelve, Jimei provides consumers with online ordering services through the official website. Customers who participate in the event purchase all the active products after they have placed the order online and then confirmed it to the physical store. Payment to the store. Therefore, you can enjoy all the after-sales service of Jimei Home. "At the same time, we also remind consumers that in order to ensure the interests of consumers, better enjoy the store service, and after signing a shopping contract with the merchant, please go to the Jimei Home Service Desk to stamp the contract for the store and then pay."

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