In the cooling environment in September, although the wardrobe market is crowded, it is mostly a good place for passers-by to walk in three steps. The dull market situation, coupled with the continued high temperature of the market, has made the wardrobe brand inciting. In order to complete the market clearance before the peak season and hand over the satisfactory market answer, the promotion has once again become a market tool for the wardrobe brand. In the local wardrobe market, various brands of promotional information, a variety of activities single page, with the help of the Mid-Autumn Festival as a heat wave in general, overwhelming, so that the author of this kind of passers-by are somewhat heart-warming.
Performance is linked to festivals, and promotion is the best catalyst and one of the hidden rules of the market. For the wardrobe brand, the holiday is just a promotion, an excuse for promotion. In the wardrobe market that the author visited, I found that the market activities of the wardrobe brand are “hanging sheep and selling dog meatâ€. Such as a wardrobe brand single page: Mid-Autumn Festival gift is not difficult, ** wardrobe to help you choose, and then a basket of product offers, did not express the festive atmosphere, is still a price war trick.
With the rise of the level of cultural consumption, the market charm of price wars has plummeted. If the wardrobe brand wants to do a good job, it must take the promotion seriously, integrate the festival into the promotion, and turn the promotion into a “entertainment†way in the festival, so that consumers are willing to take the initiative to consume. For example, the author's experience of a festival event: “Wattcome Jigsaw Puzzle†activity, by viewing the similarity between the couple's own puzzles, to win the “concession†award, the activity is fun and simple and warm, and its activities are far better than straightforward. Promotions.
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