Nowadays, some decoration companies have suddenly changed their floor and sold building materials such as flooring. The means are: purchasing some unknown flooring, and then sticking their own brands into the home decoration, and the name is “widening the industrial chainâ€. However, it is the consumers who are harmed by the pits, because some floors with a price of more than 20 yuan per square meter are sold for more than 100 yuan per square meter or even higher. Such OEM and OEM business is quietly surfaced.
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A decoration company in Qingdao, when the reporter went to the electricity consulting business as the owner, he even encountered the business of selling materials. After receiving the design, the salesman told the reporter: "We have a special floor processing factory, and Shengda Brands such as Forest Industry belong to the same production line.†When the reporter asked the decoration company how to have its own factory, she replied: “All our decoration materials have their own foundry factories, and what brand do you want to stick?â€
On the official website of the decoration company, the reporter saw the introduction of the company's “factory decoration†and claimed that “it is the only company in Qingdao that can realize factory-made home decorationâ€, but when asked if this “factory-style†is included When it comes to raw materials, the company is vague.
Experts believe that: "This kind of foundry behavior is an obvious infringement. The first is to infringe the trademark rights and intellectual property rights of the brand floor; the second is to make the responsible party become very vague. If there is a quality problem, the decoration company will put Responsibility is pushed to manufacturers who are unaware of the situation."
In order to uncover this game of similar scam, the reporter came to the decoration company near Qingdao Haier Road as an applicant. "Our recruiting positions are all telephone sales. Everyone is responsible for a district, or a community, and then communicates with customers through telephone calls." Seeing the reporters come to apply, the staff responsible for the interview first told reporters. Subsequently, the staff asked the reporter to fill out a form of application information, and handed over a real estate information, let the reporter call the owner. The staff introduced: "The salary on our side is not high, and it is about 1600 per month. But everyone earns money mainly by commission. When the reporter asks, how is it based on the commission? He replied, it is the percentage according to the contract amount. One of them promotes the OEM floor.
Picking up the goods in the market, turning into a brand name
The reporter then came to Qingdao Hailun Road decoration materials market as the owner. A shop owner took out two pieces of floor planing: "Look, one piece is 70 yuan per square meter, and the other piece is 108 yuan per square meter. There is no difference in appearance, but if you look at the density carefully, you can tell whether it is good or bad. If the decoration company buys it, it must be a cheap one. Now the materials of the decoration company are all here." Q. Isn't the size of a decoration company not having its own “processing factoryâ€, why should we enter from here? The store owner immediately took out the recent sales record. “Impossible, they are all for us to deliver, and the price of some floors is only about 60 per square meter.â€
The relevant personnel of the Building Materials Office of the Qingdao Urban and Rural Construction Committee said that in the past few years, the Qingdao decoration company was still positioned accurately. Most of them were engaged in interior design and project construction. The competition was professional. Later, some large-scale decoration companies began to have their own. The construction team has also won the basic renovation of the water circuit transformation, but now it is getting out of the circle and starting the business of OEM. He also said that this kind of non-business is not an extension of the industrial chain, but an infringement of jealousy, hiding a lot of legal and legal risks. From the perspective of industry management, we are opposed.
Screening inflows are hard to detect
A project manager who did not want to be named said: "In the past, the decoration company helped the owners to buy materials and then earned commissions from them. Now, some decoration companies are not willing to take only the commission and go directly to the factory to buy the goods. In terms of flooring, the decoration company and The floor manufacturers negotiated the supply, and then bought through the bulk, the price is naturally low. When the owner needs to decorate, the company will deliberately recommend a non-existent 'brand-name product', and then disguise these brands with low-priced products. Fudge." In fact, relying on the channels of the decoration company, it is difficult to detect the cover floor of the market. On the one hand, those brand manufacturers who have a large production volume simply do not know how many OEM products are in the market; on the other hand, the industrial and commercial and quality supervision departments can crack down on counterfeit stores, but they cannot go to a home for renovation. The owner’s home is going to fake. "Unless you have a report and a complaint." A person from the Qingdao Quality Supervision Bureau said.
What is even more subtle is that these branded floorings are likely to come from outside. The reporter called a company specializing in the production of laminate flooring in Langfang, Hebei. One manager said that many OEM products in Qingdao are found in Hebei, and the lowest price is only 20 yuan per square meter. The reporter asked in the name of the business personnel of "a certain Qingdao decoration company": Can you name some brand-name flooring, he said, "but the quality problems in the later period must be the responsibility of your decoration company."
The aforementioned Qingdao City Urban and Rural Construction Committee Building Materials Office related personnel said that there are currently more than 80 building materials market in Qingdao, the standard pass rate is only about 30%. They are preparing to clean up the market, plug the source, and solve the problem of OEM infringement.
What's interesting is that when the reporter called a decoration company near Qingdao Haier Road, he asked if he could supply a local brand floor in the decoration. The other party refused: "We only have a few foreign-established agreement brands." When the reporter asked if there was any entrustment agreement in this regard, the other party immediately hanged up.
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