Renting a set of furniture to move to a new home? Recently, many furniture companies have launched furniture rentals for individual families, which has drawn attention in the industry. However, in the eyes of many consumers, the essential step in buying a house is to buy furniture, and it is a considerable expense. Although the furniture rental is low-carbon and environmentally friendly, the consumer's recognition is not high.
Furniture rental for many years "unpopular"
It is understood that at present, most of the furniture rental is for office furniture, model houses and some high-end rental properties, such as: high-end apartments.
The reporter saw from a brand furniture rental website that the furniture rental provided by the brand is mainly exhibition and office furniture, and the price ranges from 50 yuan to 500 yuan. For example, the sofa rental price is 260 yuan, and the conference table is 500 yuan. "We mainly focus on furniture leasing for exhibitions and commercial activities. There is no rental service for personal home furniture for the time being." A customer service staff of a furniture leasing company told reporters that the service for personal furniture is still based on customization.
There are also leasing companies that target high-end properties, especially high-end apartments in first-tier cities. For high-end property rental, home rental has undoubtedly become the best partner of the project. For tenants with different needs, especially foreign tenants in the city, the home style required by the guests can be changed at low cost at any time, which can not only make the property rent It is not cheap, but more importantly, the investment cost is greatly reduced.
For most furniture companies, leasing is an "unpopular" that has not been optimistic for many years. According to statistics, the US home furnishing has a market of 44 billion US dollars, while the size of China's home furnishing market is 740 billion yuan, and the rental market is cold and clear.
However, this year, with the sluggish sales of the furniture industry, some companies have tested the rental of furniture as a new business. According to data released by the Ministry of Commerce, the cumulative sales of building materials stores above designated size in the first half of this year were 519.6 billion yuan, down 6.19% year-on-year. In this context, the majority of furniture companies take the initiative to attack, innovate products and improve service models, test water furniture leasing is one of the countermeasures of some enterprises. A few days ago, a furniture company in Shenzhen (real estate) launched a leasing business, and the owners who participated in such leasing business paid a monthly rent of 2.5% of the total rented furniture. After the lease expires for 2 years, the price of the renewal is 10% off. In addition, the longer the lease period, the more favorable the offer. After 5 years, the company will only give the furniture to the user for a nominal 1 yuan. In addition, Weiyou Home has also launched the “Environmental Reuse†furniture leasing business, which has aroused widespread concern in the industry.
Consumer acceptance is not high
In foreign countries, furniture leasing has become a very mature industry. Furniture rental includes not only traditional office furniture rental, exhibition furniture rental, but also hotel furniture rental, home appliance small appliance rental, home accessories, decoration, fabric rental, etc., which can be used for complete design service or single item rental. However, domestic development is not satisfactory.
“Buy a house decoration is naturally to buy furniture, some people will rent it?†Miss Li, who lives in Guangzhou (property) Panyu, is selecting a set of furniture for her new home, and has done a lot of “homeworkâ€, she believes that furniture should be related to the home environment. Co-production, when buying, we must fully consider other decoration factors, all with personalized color, not to mention "furniture is still durable goods, it is impossible to buy it after a few months, so it is carefully selected. "The rent is always not assured," she said, probably only renting a house may be more acceptable to rent furniture.
In fact, it is this relatively traditional consumption concept that has caused the furniture rental market to remain hot. There are also relatively trendy consumers who have no major obstacles in concept. Mr. Sha thinks, “If there is a good quality furniture rental, I might try it. In fact, the furniture also has aesthetic fatigue, but the set is replaced every time. If you have to buy your own pockets, the cost is too high. The old furniture after the replacement is not known how to deal with it. It is quite fresh to rent a set of furniture for 2 years, but he is worried that even if there is furniture rental, the variety Choices may not be as rich as they can meet their needs. In addition, the price is also an important factor. "I haven't seen furniture rentals for ordinary families in Guangzhou yet. I don't know how to price them. If the price is very high, if I buy a set for 2 times, my family estimates are hard to accept."
Not only do consumers have concerns, but businesses also have many considerations. Many brand merchants said that the pricing of renting furniture is a big problem. The price is high. Consumers think that renting is not as good as buying furniture. If the price is low, it may not be able to recover the cost, because furniture leasing is a long-term behavior. There is a problem with wear. In addition, the old furniture after the lease expires is also a problem. It is understood that the development of furniture leasing business, the initial investment is relatively high, in addition to the bottleneck of warehousing and logistics and distribution needs to break through. All of the above problems have made many businesses reluctant to get involved in this business.
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