The charging standard is not the same as the service level. The furniture beauty market is a bit messy.
Uncle Wang, who lives in Beijing Gaobeidian, has some headaches recently. A more expensive solid wood stool in his family broke his leg. When he was looking for a furniture beautician to repair it, he was told that "there is no 300 yuan to repair."
"60 yuan or so", "100 yuan or so", "200 yuan or so", the reporter recently repaired the cost of broken leg wooden stools, consulted the furniture cosmetologists of different companies, also got a very different answer.
Uncle Wang’s depression is not a case. In recent years, with the rapid development of the furniture industry and the popularity of high-end furniture such as solid wood, the furniture beauty market has become popular, which has spawned the new profession of furniture beauticians. However, during the visit, the reporter found that the service level is uneven, the charging standards are different, and the maintenance effect is judged to lack standards. This is the main problem in the furniture and beauty industry.
Industry has no standards
What if the furniture is damaged? In the warranty period, you can find a furniture manufacturer. After the warranty period, it is hard to say, because many furniture companies do not have enough manpower and resources to support the follow-up maintenance. It is understood that GB/T3324-2008 "General Technical Conditions for Wood Furniture" has no binding norms for after-sales. Even for the warranty period of furniture, different companies have different opinions.
In this context, the furniture beauty industry and furniture beauticians have come into being. The main "customers" are furniture that exceeds the warranty period of the merchants and is more expensive. It also includes some furniture that are difficult to find after the sale or difficult to protect rights. Wang Shifu, who has been engaged in furniture beauty for many years in Beijing, said in an interview that furniture beauty is an emerging name on the market. In essence, it is independent of the sale of furniture outside the company, mainly repairing wood, leather repair, stone ( Stone decoration effect map) splicing to seam, ceramic repair, etc., compared to a single manufacturer, its service is faster and more convenient. At the same time, however, problems such as uneven service levels and arbitrarily charged fees are also constraining the healthy development of the entire industry.
"Responsible institutions or individuals, the fees will be relatively reasonable, the materials are also better, but in general, it is still mixed." Master Wang said, "At that time, it was repaired, but how long it takes to see the master's level. And materials."
Yu Xiusu, secretary-general of the Beijing Furniture Industry Association, also said that after the warranty period expires, there is no uniform standard for the specific maintenance methods and charging levels. In principle, the furniture can be restored as new.
According to the statistics of China Light Industry Information Center, the total output value of China's furniture industry reached more than 600 billion yuan in 2012. In 2015, the output value of China's furniture industry is expected to reach more than 200 billion yuan, of which wood furniture accounts for more than 60%. Very big. Master Wang said, "This is a relatively profitable business, but the income is unstable. Skilled and experienced people can take orders everywhere, but they are all alone."
Lack of professional talent
On the one hand, the furniture beauty industry has great potential, but on the other hand, there is no relevant major in the "Undergraduate Professional Catalogue (2012)", the closest one is Lin Xuezhong's furniture manufacturing process, furniture quality inspection, furniture surface. Courses in decoration, materials and processing. Although there is a certain relationship with the beauty of furniture repair, there is no specific course to study, and only a few universities in China have a forestry major.
"In the current professional setting of colleges and universities, there is really no furniture repair or beauty profession. When our graduates encounter problems in their work, they will rely on the relevant knowledge they have learned." Department of Furniture and Wood Products Engineering, Nanjing Forestry University Deputy Director Xiong Xianqing told reporters that "the usual course will teach students relevant content."
Yu Xiusu believes that the specific "beauty" skills should be mainly trained by the furniture companies for maintenance personnel. "They are very familiar with their products, convenient for maintenance, and the price is relatively reasonable and affordable."
Master Wang said that the general furniture problems in the past few years were all responsible for the maintenance of the company. Now, in addition to looking for the original company, consumers are looking for professional maintenance personnel with good technology and reasonable fees. "Sometimes there will even be manufacturers to come to us for some furniture and beauty work, so that their after-sales service is more secure." Master Wang said, "But most of the current work is to learn from the teachers, and there are very few out of the school."
“Now many coastal cities have already opened furniture and beauty schools, but they are basically vocational education.†Ms. Li, a brand of solid wood furniture dealer at Hongxing Meikailong Chaoyang Road, believes that if the quality of vocational education is not high, the talents cultivated Will fall into a vicious circle.
Qualification is a problem
In addition to the market chaos and the shortage of reserve talents, whether to develop a relatively uniform standard of furniture and beauty services has become a problem to be considered. Yu Xiusu told reporters that the current maintenance and repair of furniture beyond the warranty period on the market, whether it is the charging standard or the maintenance method, is basically decided by both parties. "Customer satisfaction is good, it is difficult to have a unified standard."
Mr. Ni, a brand of solid wood furniture dealers in the North Fourth Ring, believes that although the furniture beauty market has great potential, it is still difficult to introduce uniform standards. “The industry threshold is too low, whoever wants to do it. The after-sales of the production company. Service levels are difficult to standardize, not to mention furniture beauticians."
“The quality of this service is very difficult for government agencies to supervise.†Mr. Zhao, a dealer at the East Fourth Ring Road, believes that there are many reasons for the chaos in the furniture beauty market. “The qualification of furniture and beauty institutions is a big problem.â€
"No matter whether it is an individual or a small company, except for the high fees and low fees, the standardized qualification management is still necessary." In Mr. Zhao's view, there are many specific factors. Everyone has a saying that it is unrealistic to introduce regulatory standards.
Industry experts said that in order to change the status quo of the furniture beauty market, we must first strive to make the furniture enterprises and furniture industry develop towards independence, concentration and scale. The upstream of the industrial chain is integrated first, and the corresponding after-sales and beauty markets have the conditions for regulation and supervision.
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