Chairman of Shuanghu Furniture Famous Brand Yin Xianjian
[Reporter]: Mr. Yin, hello! Today, the theme of our forum is "Starting for change". How do you understand this "change"?
[Yin Xianjian]: Because time is changing, it is necessary to change from the business philosophy of the company or other angles. Only innovation can have a future. In fact, in my opinion, Sichuan’s economic development has been constantly changing over the years. Especially in recent years, with the changes in the big environment, the furniture industry has gradually slowed down, and the market cakes are gradually shrinking. Therefore, our business ideas should also change; this also includes many aspects, such as how to let our consumers get some newer and better products, how to make us live better and so on. Therefore, our furniture companies should also have an idea of ​​"starting for change".
Xianghe Furniture City official website recommended search reading: Sichuan furniture Xianghe furniture
There is no best industry, no worst industry, and all industries are highly competitive. Therefore, to build a firm foothold in an industry, we must base ourselves on the present and look to the future. The same is true of the furniture industry. As a furniture person, I hope to be able to study this industry more, but from the production of products, or marketing, to meet the needs of consumers at the most reasonable price and best quality. Even in the context of the current economic crisis.
[Reporter]: Are there any new changes in the Shuanghu furniture this year?
[Yin Xianjian]: In fact, we are always changing. Only change and innovation can create value and create the future. I also often say at our staff meeting that Shuanghu Furniture can achieve its current success because we have always insisted on innovation. Enterprises should persevere to innovate and cannot give up because of the current market volatility. We often say that even the best industry will have losers, and the worse industry will have success. The fundamental reason is the attitude towards innovation. Therefore, enterprises really have to work hard from the word "change".
[Reporter]: In recent years, the furniture industry, whether from raw materials, artificial or logistics, has been constantly raising prices, making our furniture companies miserable; and today’s forum, Director Xue also helps manufacturing companies. I have come up with a lot of tricks. Do you think these ones can be applied to the furniture industry?
[Yin Xianjian]: I think it is still very helpful. Especially now, as a company, we must find the right way in the process of change. Over the years, we have also summarized many ways and means, but this is not enough. In fact, the cost price and the sales price have not changed much, but in fact the market share has become smaller, so dealers and furniture manufacturers often feel that they are not eating enough. We must always learn from the success stories of other industries and apply them to ourselves, instead of always clamoring for market conditions.
What you feel is good, you may not be able to do it. If you do well today, you may not think so in the future. Therefore, we must correct our attitude in the course of business.
[Reporter]: You have just heard the characteristics of the Sichuan furniture market. Do you have a pessimistic attitude towards this market as a whole?
[Yin Xianjian]: In fact, it is not just the Sichuan furniture market, the entire furniture market has shown a trend of shrinking. But this is just the need, but the rate of growth has slowed. So this cake still exists, but it is getting smaller and smaller; everyone will think of another way, just see who's idea is in place; this is not to say that one can solve, but to test our comprehensive strength, a long-term accumulation. I am actually quite optimistic about this market, but we need our changes; just as we have just heard, Stone is always mentioned.
[Reporter]: You just mentioned the speech of General Su. He mentioned a core point of view. At present, the homogenization of products on the market is very serious, but we need differentiated development. This problem also appears in the furniture industry, what do you think?
[Yin Xianjian]: In fact, it is not just a product, our marketing needs to be differentiated. How do you sell products and how to catch more consumers. Our growth rate has reached 40%-60% this year, which is to insist on grasping the market and persisting in innovation.
[Reporter]: In your opinion, what changes are needed for the current Sichuan furniture market?
[Yin Xianjian]: Actually, I have a lot of experience. I think the Sichuan furniture market needs to change our own views and need innovation. This is the most important thing.
[Reporter]: Thank you!
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