Analysis of the market dynamics of water parks

The water park pays attention to the greening, environmental art and waterscape creation. It is not only a place for leisure and entertainment, but also a cultural attraction. It has a good visual effect and gives people a refreshing sense of freshness. It is also prone to environmental benefits. Therefore, a successful water park for investment planning, construction and management will become a major leisure and entertainment project that will drive the development of the tertiary industry in the local and surrounding areas. It will be able to stimulate the development of related industries such as real estate, catering, tourism, etc. Real estate appreciation is faster.


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The development of water parks in recent years:

1. The investment covers a large area and the seasonal operation is obvious.
Some water park investment operators often ignore some objective factors, blindly large-scale disorderly development, and lack of preliminary feasibility studies. Investing in water parks, you must know the source flow and per capita consumption level. It is not advisable to start blind investment development without adequate investigation. It is necessary to match the development scale of the water park with the effective source of the area. Conducive to the later management.

2. The product has no features, and the same is more
Most domestic water parks still have plagiarism and imitation stage. The local culture is not clear enough. They have not developed their own products and entertainment projects. They are modeled after foreign water park equipment and lack of innovation, which leads to low market recognition and difficult to form economies of scale. Then, the tourist's revisit rate will also decrease.

3. Investment recovery is slow, and the value of surrounding real estate is fast.
The profits of the successful water parks in the world are mainly from entertainment, catering, accommodation and other facilities. The ticket income is only used as a compensation for daily maintenance and management expenses. At present, most of China's water parks use tickets as their main source of income, and they do not pay enough attention to the consumption in the park. This leads to a single profit growth and slow investment recovery. High ticket prices will inhibit people's desire to travel and consume.

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