In the past year, not only Amazon and Dangdang, but also many e-commerce companies have laid out their offline business in a low-key manner. This battle looks like a substantial recovery of physical stores:
Taobao opened VIP Experience Zone
Jingdong's first integrated service center nationwide put into operation
It seems that physical stores not only need to be revived, but also become a cornucopia. Either the electric magnates or the younger brothers have come to make fun of it.
E-commerce is so intensively arranged physical stores, certainly not a hot head, said dry, it is after careful market research and careful consideration to draw conclusions.
There are probably several reasons why an e-commerce store opens:
First, the conversion rate forced the electricity supplier to turn.
After years of rapid development, e-commerce has become more and more mature. Today, the growth of online customers encounters bottlenecks, and the homogenization of online products is becoming more and more serious. Opening online stores and enhancing customers' shopping experience is a good method for online drainage.
In a sense, physical businesses no longer play the role of simple "goods porters", they have gradually become a way of life.
The process of people visiting the physical store itself not only purchases, but also enjoys a purchase process. This is different from the purposeful purchase behavior on the line. There are more random purchases under the line and consumers also enjoy this process.
Second, strengthen the integration of resources.
Although online shopping is ubiquitous in our lives, online shopping cannot satisfy all of our lives. We still have a lot of time outside. Of course, these days online shopping often cannot meet.
This is a huge "fat" under the line. It is impossible for an e-commerce company to fail to see it. If it is to be integrated, it will form a line-based and offline line-based approach to the battle, and it will acquire another huge market.
Third, for three or four-tier cities and rural areas, in the process of channel sinking, physical stores are inevitable connection points, but this is the market blue ocean.
The first and second-tier markets are saturated. To increase the share, it is bound to pay a huge price. Small cities and rural areas are inconvenient for logistics reasons. If you open a physical store in the middle, it seems that there are many things to do.
This article was transferred from Balaton children's clothing.
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