December 2, 2009, 361 ° Asian Games strategic conference was held in Guangzhou, 361 ° formally launched the Asian Games more than once love slogan, and actively cooperate with the Asian Games Organizing Committee to disseminate the Asian Games, "Passion Festival Harmony Asia "The idea of ​​the Asian Games and promote the upsurge of Asian Games. At the same time, 361 ° joint efforts by the international design team to create the Asian Games professional series of equipment also opened the mystery at the meeting. 361 ° also announced the official opening of the "361 ° Asian Games Equipment Design Competition" in 2010 by the Joint Olympic Council (OCA), Guangzhou Asian Games Organizing Committee, China National Garment Association and the internationally renowned designer team KDU (Keystone Design Union).
Guangzhou 2010 Asian Games, will set 42 items, 473 items, more than 12,000 entries, this will be the largest in the history of the Asian Games. 361 ° sports equipment, with a dedicated spirit, on behalf of domestic sports equipment brand embarked on the top of the Asian Games.
Mr. Ding Wuhao, 361 ° President and Managing Director, said at a news conference: Being a high-level partner of Guangzhou 2010 Asian Games and moving to Asia is an honor of 361 ° and a responsibility and challenge. While providing high quality and high cultural value-added equipment for the torch bearers, volunteers, officials and referees of the Asian Games, it also provides professional tournament equipment to seven Chinese national teams and the Asian multinational Olympic Committee. Is in the design, development, or in the production and logistics sectors, all 361 ° put forward higher requirements. 361 ° integrated internal product development team to join the United States top sportswear field design agency - KDU team, specifically for the Asian Games provided 42 professional competition equipment.
The core and founder of the KDU design team is David Gensler, a renowned designer and design strategy consultant. Prior to working with 361 °, David Gensler's co-branding has been around the world, including Coca-Cola, Nike, Adidas, Reebok, MTV and National Geography. Long-term participation in the internationally renowned sports brand design experience, no doubt that the 361 ° Guangzhou Asian Games equipment, professional and technological content of many.
David Gensler introduced the design concept and characteristics of the 361 ° Asian Games equipment at the conference. "In the design of the 361 ° Asian Games, we are more focused on the functionality of clothes to help athletes play better athletics. In addition, the Asian Games will be the focus of attention in Asia and the rest of the world, and creating 'Green Asian Games' will have a significant impact on the development of the industry and the city. We also hope that this concept will be incorporated into product design and we will also develop more Green and green fabrics and tailoring techniques, such as some from seaweed, soybeans, bamboo and other biological raw materials extracted from the research and development of fabrics.
In the KDU team, chief designer Christopher Bevans was once the design director of the internationally renowned sportswear brand. He has also held senior design positions with many fashion brands and has won awards and international reputations. Bevans said: "China is getting more and more attention in the world and we are very excited to be able to work with Chinese enterprises that are continuously pursuing progress and innovation such as 361 °. We can design related products for such events as the Guangzhou Asian Games 2010, and all of our team Feel excited and proud.We believe in the near future, 361 ° will further enter the international market and occupy a very important place in the field of sports equipment. "
361 ° and KDU in the professional strength of the joint, the latest global fashion elements and sportswear classic design elements of traditional integration, integration of international quality and technology standards, is bound to be Guangzhou 2010 Asian Games dazzling star equipment.
With the Guangzhou Asian Games approaching, 361 ° will join hands with OCA, Guangzhou Asian Games Organizing Committee, China National Garment Association, internationally renowned designer team KDU, in March next year launched the "361 ° Asian Games Equipment Design Competition, spare no effort to "Asia more than once love" brand spirit, in order to hold a harmonious, passionate, sharing event in Asia, contribute to a great country should be the best sports brand energy.
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