Speaking of plush toys, there are many legends in Yiwu market. With the continuous improvement of domestic and international toy industry standards, Yiwu toy companies are constantly exploring the road of improving craftsmanship and improving quality. There is such a toy company, from design to production, multiple guarantees for children's safety, and business is also doing well. However, at the same time, Gong Chiqing, the person in charge of the company, also mentioned: “Many parents now believe that the production standards of imported toys are high and safe. Our goal is to create Yiwu toys that all parents can rest assured, let everyone know. Domestic toys are not worse than imports, giving children at home and abroad equal access to safer toys."
Making safe toys for children, product safety is highly favored by foreign investors
Gong Chiqing, who started business in 1998, experienced the golden age of home appliance agents. After the direct sales of electrical appliances began, she switched to the plush toy industry and founded the Yiwu Hannier toy brand. Inspecting the market stage, she found that the plush toys on the market were static and the quality was uneven. "If there is a safety problem with a toy, it is immeasurable for a family." It is this sense of responsibility that made Gong Chiqing decide at the beginning of the establishment of the company: to make safe toys for children.
Anyone who has had a toy inspection experience knows that the quality inspectors will test the quality of the toy and whether it will produce parts and components by means of beating, etc., thus posing a safety hazard. Therefore, for the plush toy, the manufacturer needs to ensure that the toy cannot be easily opened; if it is opened, if the PP cotton is used as the filling, the plush toy should be equipped with a liner to prevent the child from coming into contact with the PP cotton, causing ingestion or Allergies, etc.
Gong Chiqing's approach is different from others. In order to ensure the safety of children, all the toys in her house are treated with a dark buckle at the back zipper. The zipper is cleverly placed in the invisible place, which is difficult for infants to open. At the same time, the product is double-stitched and the filler is stitched to the hair. Between the outer surface of the velvet and the inner lining, the safety hazard caused by the filling is avoided to the greatest extent.
For electric sounding plush toys, “Han Nier†adopts the process of sewing the movement box directly inside the toy and reinforced with screws, so that the young children can not be disassembled at all, and must be accompanied by an adult to load and unload the battery and open the machine. core.
Under the heavy protection, Han Nier's electric plush toys have become the first choice of buyers from Europe, America, Russia, the Middle East and other countries and regions.
Design different styles according to market preferences, want to provide safety products for domestic children
A few years ago, Gong Chiqing optimistic about the market prospects of the Easter toy products in the foreign trade industry. To this end, she deliberately recruited two designers. Before the Easter arrives, the Easter series will be launched in the factory.
In order to do a good job in marketing and let customers experience the effects of the products, Gong Chiqing opened an Easter toy store in Yiwu International Trade City. After the store was occupied by all kinds of ghost electric toys, it became a haunted house. With the independent design ability of “Han Nier†and the combination of various elements such as voice change, induction and simulation, the products are highly sought after by customers.
Since 2013, “Han Nier†officially focused on the research and development of enterprise products on sound and electric toys. At present, the sound system, inductive switch, color changing technology, etc. used in the movement of electric plush toys produced in the factory are basically independently developed by the enterprise.
Gong Chiqing also revealed that understanding the consumer preferences of the countries or regions represented by the customers and carrying out targeted design is also an important reason for the company's electric toys to sell well. “The toys that consumers prefer in each region are different, and different designs can meet the needs of different customers.†She said that in the past two years, a cartoon character doll that was hot in China has been exported a lot of years ago. . To this end, she suggested that parents should not be too superstitious to import toys, many toys sold in foreign markets are also made by Chinese companies.
She said: "My biggest wish is to let domestic children have better quality and safer toys."
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