Web Publishing and Traditional Publishing (6)

(1) Department establishment
Shanghai Science and Technology Press has organized specialized personnel to publish e-books on the basis of its social computer center, including the electronic copyright (network communication right) signed with the author, and negotiating with Beijing University Founder to rent and conduct the Apabi software. The production of e-books, discussions with e-book distributors, etc.
(2) Expenses
Hardware: Costs for peripherals such as computers and scanners needed to create e-books.
Software: APABI Software's rental fees from Beijing University Founder (100 e-books or more are produced each year, annual rental fee is 20,000 yuan; less than 100 e-books are produced each year, and the annual rental fee is 15,000 yuan).
Other: It is mainly the cost of personnel investment.
(3) Copyright Signing
For a book to be selected as e-book, it must first be authorized by the author's electronic copyright (network communication right). Previously published books failed to make clear agreements on electronic copyright in the "Book Publication Contract." Therefore, these books must be supplemented by an agreement with the author to win the author's authorization.
(4) e-book production
Using the Apabi Maker software of Founder Founder, the selected book is converted into a data file (.CEB file) required by the e-book using the postscript file (published by the publisher). This makes it easier to get the desired e-book.
(5) e-book release
Signed e-book distribution agreements with Boku, Netease, and the Internet Shinkansen, etc. These e-books were downloaded and charged by e-books from professional websites, and the publishers settled the fees by a certain percentage. At the same time, a well-made e-book has also been uploaded on the website of Shanghai Science and Technology Press for readers to download.
(6) Implementation.
The e-book publishing program of Shanghai Science and Technology Publishing House completed the publication of 100 kinds of e-books in 2001 and reached 300 in three years. At present, 138 species have been completed, mainly medicine, health care, computers, and popular science books. According to statistics from a certain period of time, the number of downloads is more than 200 in two months. This figure is not optimistic, but it is currently such a During the e-book market incubation period, for science and technology books, the situation is not pessimistic. Technology publishers can still make a difference in the field of online publishing.
(7) There is a problem
1 Electronic copyright. Publishers still have some difficulties in striving for authors to grant electronic copyright. Some authors, for various reasons, are unwilling to spread their books on the Internet, and it is difficult to obtain their electronic copyrights.
2 input costs. The hardware, software, and personnel costs required to engage in online publishing are not very high, but for publishers, especially for smaller publishers, it is not a small fee. Although Peking University Founder Propaganda has provided technical support for the publisher's "low-cost intervention in online publishing", the threshold it sets for publishers is not too low. Not only does it have to levy an annual rent for those who rent the software, but also from The download fees for e-books are levied at a certain percentage. This is in the current situation where the market economy and the economic benefits of online publishing are not significant, which is bound to cause many publishers to deter online publishing.
As far as we know, there are some technology companies that are now gradually involved in the field of online publishing, which has a very strong competitiveness for the publishing solutions provided by the publishing house. For example, Shenzhen Baibo Digital Technology Co., Ltd., which was born in February 2000, launched a complete Chinese network publishing technology solution in July 2000. It only requires publishers to provide three things: the paper version of the book and the author. Authorization of electronic copyrights and electronic documents of books (not necessarily documents, documents in plain text format), and subsequent e-book production and distribution (e-books are on their own websites for readers Paid downloads, settlements, etc. are all handled by one hand, and publishers only need to settle their profits with a certain percentage. In this way, publishers can say that they are involved in online publishing with “zero input”. This program is still very attractive to publishers. At present, more than 50 publishers in China have established partnerships with them. We can foresee that the market for technical support in the future of online publishing must be a situation where hundreds of flowers flourish and one hundred schools of thought contend.
3 The effect on the sales of paper books. Although many books, such as supplementary books for primary and secondary schools, have a large market for online publishing and the prospects are very good, the launch of e-book will inevitably cause impacts on paper books and affect their sales, thus reconciling the two aspects. There is still much work to do in the contradictions.
4 Limitations in the publishing field of science and technology publishers. According to Peking University Founder statistics, in the e-books downloaded by readers, literature books are the most popular, with the highest percentage of downloads, followed by primary and secondary education, medical and health care, and university teaching aids. , Computers, Economic Management, Architecture, Foreign Languages, Law, Entertainment. It can be seen that the science and technology publishers are restricted in the field of network publishing because of the professionalism of most of their books. Therefore, they should give full play to their own advantages and make features, for example, be more professional. The reference books, especially the large book-headed reference books, as well as the monographs with relatively few printing techniques, were used as e-books and were uploaded onto the Internet for readers to download and review. It is believed that they can achieve better social and economic benefits. , which can have greater achievements in the field of network publishing, for a deeper level of expansion.
At present, the e-book market is still in its infancy. It is still in the market cultivation stage. There are still such problems, but we are delighted that our publishing house in Shanghai has decided to move forward. We have taken firm steps in the field of online publishing and have a bright future. It can be expected.
The famous IT critic Mr. Hu Yanping once evaluated the integration of the Internet and the publishing industry with “the arrival of the Internet and the take-off of the publishing industry”. Although the advent of the Internet era has caused the traditional publishing industry to suffer a certain degree of impact, the opportunities brought by the Internet to the publishing houses are also very exciting. In the digital age, it is imminent that publishers have established the image of online publishing. Among the more than 500 publishers in the country, most publishers are very concerned about online publishing. Some firm-headed, forward-looking publishers have taken a giant step in online publishing or e-commerce. Some publishers have started to e-commerce. Transformation. Because they know that online publishing will be one of the publisher's new profit points. Han Tianyu, president of China Economic Publishing House, said: “Online publishing is a general trend. We will put it in an important position to consider. If we do well, it will be the future of the traditional publishing industry.” This view basically represents many The opinion of the person in charge of the publishing house.
In the change of the new pattern of publishing industry, we dare not say who will be the biggest winner. However, in the links related to online publishing, there will always be people who stand out and become the earliest winners. The majority of readers will Is the biggest beneficiary. E-book is a new force in information dissemination, and reforming the value chain of the publishing industry will eventually lead to a win-win situation for authors, publishers, network companies, and readers. (Finish)