Is there such a deserted business? Zhang Boss is the agent of two brand sofas. This month, he let half of his employees rest at home and open half a salary. The furniture market after the spring is as cold as the weather, and several furniture stores have said that the past January is the worst month in business over the years.
On the 15th, a furniture store in the West District, the door was deserted, in the store, customers are rare, a promotion staff said, has been this way.
A furniture store sales staff admitted that the first month after the Spring Festival, the furniture market is not very good. “When the sales were good, a store would sell at least 300,000 to 300,000 products a month, but this month, 8 stores plus 200,000 to 300,000 yuan.â€
For the current state, a store manager said that compared with previous years, the market has obviously shrunk. "The light season of furniture is very obvious. It is now a low season. Compared with previous years, it is a lot worse, but we all have a response. Said to wait for the arrival of the next round of peak season.
Zhang boss simply let half of the employees go home to rest. "I have 5 stores, mainly sofas. Now I have no business. Everyone is sitting there and I am also worried. I have a holiday for a month and my salary is half. Everyone is happy. Look at the situation, if the business improves next month, they will return to work."
The home improvement industry believes that the first month of the year is the traditional low season in the industry. Because whether you want to decorate a house or buy furniture, whether you are married or moving, in order to celebrate, Chinese people often get used to decorating new houses. Therefore, the sales of the home industry in the first month after the New Year is not very good. They said that the company has already set the promotion activities at the end of February and early March, in preparation for the need to renovate the house in advance of May 1st. Even if they just passed Valentine's Day, they didn't have any activities or promotional prices.
The furniture and building materials markets have pinned their hopes on March and April this year, hoping that the turn will come at that time.
The regulation of the housing market caused the furniture market to be cold
The lips are cold and cold, is it really taking a shot and moving the whole body? The state of the furniture market, the root cause has not been accidentally directed to the regulation of the housing market.
In fact, not only the furniture market, Han Manager of a decoration company in Xinxiang also told reporters that there is almost no business this month.
It is understood that in the fourth quarter of last year, the sales area of ​​commercial housing in Zhengzhou City was 1,715,900 square meters, down 53.94% year-on-year, and the second-hand housing transaction area was 425,300 square meters, down 50.52% year-on-year. There are fewer houses to buy, and the decoration of the house and the purchase of furniture will inevitably decrease.
In the reporter's interview, some people in the industry believe that although the real estate industry did not really boom last year, most of the houses that renovated the house and bought furniture last year bought the house before the regulation. Therefore, as far as the current situation is concerned, the furniture and building materials industries in second-tier cities have not been directly affected. The depression of the real estate industry has not directly brought the coldness of the furniture and building materials industries. However, as the regulatory policies are not relaxed, the impact will become increasingly apparent.
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