On March 18th, the cross-industry cooperation and exchange meeting hosted by the foreign industry, with the theme of “Let's let go of the cross and detonate the scene marketing†was held in Shanghai. Thanksgiving Seat Marketing Director Liu Liying uses a successful cross-border marketing case to tell you that cross-border marketing can still play like this!
At the sharing meeting, Director Liu first introduced some achievements in cross-border marketing of the Thanksgiving child safety seat . This year is the second year of gratitude to do cross-border marketing. From the beginning of cross-brand to cross-industry, to the current cross-scenario marketing, with Didi taxi, Dabaobao, Kid Wang, Tongcheng Travel Network, puppy appliances, 32 brands and companies such as Hengdian Studios have successfully cooperated and achieved good results.
Upon hearing this result, many people on the scene were not calm. Director Liu took the opportunity to interact with everyone. Many people raised their hands and said that they had worked in different industries, but sometimes they did not know how to find a partner and found it. The partners do not know how to cooperate? In this regard, Director Liu said that the right time and the right target, through the same demand point, develop a corresponding marketing strategy, provide information, products or services to meet the needs of consumers, and then achieve a mutually beneficial relationship.
 
Thanksgiving Marketing Director Liu Liying shared a grateful cross-border marketing strategy on stage
It is particularly worth mentioning that in September last year, Thanksgiving and the scenic spot Hengdian Studios joined forces to launch the theme of “Traveling with Gratefulness – Crossing the Hengdianâ€, through the perfect combination of online and offline products. , parent-child self-driving, scenic spots, marketing activities, to achieve O2O scenes, let Thanksgiving and Hengdian cross-border talk about an eye-catching "love".
Not only that, but with the gratitude to travel as the theme, combined with all the scenes of the "parent-child tourism" theme, combined with all products, achieved cross-terminal, cross-platform, cross-regional alliance, and achieved cross-media communication consistency at the marketing level. In the end, the two brands achieved an efficient and win-win integrated marketing effect, and also became a cross-scenario marketing case of Thanksgiving 2015 success.
The audience under the audience interacted and listened carefully.
In recent years, thanksgiving safety seats have been keeping up with the high-end upgrade trend of the era consumer market. By continuously focusing on the upgrading of products and technologies, the real products have become the leading force in leading consumption. On the road of cross-border marketing, thanks to the cross-border marketing of brand strength and interactive new ideas, users can play high and play their own influence and brand power.
Related article: Zheng Hui, Chairman of Thanksgiving Safety Seat, walked into CCTV studio
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