Many people have had this experience. The napkins in the pockets have forgotten them. In the washing machine, they are mixed into pieces and glued everywhere. A bucket of clothes has to shake for a day. This trouble will be solved by new retail new technologies. On the evening of August 1, Haier announced that a "what can wash" direct drive soft washing machine in the Tmall starting.
In the new product experience, the staff flattened a napkin into the washing machine, then started the "cradle soft wash" mode, took out in 5 minutes, and the napkin was still intact. At the same time, on this running Haier washing machine, the "cat head" built with 1 yuan coin has always stood still.
“With the upgrade of consumption, consumers are constantly making new demands on washing machines. Tmall flagship store is an excellent channel for accurate insight into user needs.†Haier said that from the feedback of consumers, high-end clothing often encountered by modern families The Haier direct-drive washing machine, which is easy to wear, has high noise, slow washing speed and many hidden dangers, will provide solutions for the Haier direct-drive washing machine.
This is the first heavy new product opening meeting of Haier washing machine in the second half of the year. Li Yang, vice president of Haier Home Appliances Industry Group, general manager of washing machine industry, Li Yang, and Tiandan, the general manager of Tmall's household appliances, jointly unveiled the new product. Before the arrival of the washing machine season, Haier's heavy new products were exclusively for Tmall. It also showed the close cooperation between the two sides and the determination to incubate new categories with “Madeininternetâ€.
As the first platform for domestic digital home appliances, Tmall has become the engine for the brand to launch new retail. With Titto's 500 million active buyers, Tmall provides the best soil for the supply-side reform of the home appliance manufacturing industry by gaining insight into consumer demand and changes, and refactoring production processes and supply chains. In the past year, with the "Madeininternet" method, Tmall has successfully hatched dishwashers, washing and drying washing machines, sweeping robots 300024, medical stocks , beauty instruments and other new categories, and will jointly build more tens of billions of emerging markets in the future. .
Before Haier selected Tmall to launch this 10KG direct-drive soft-protecting washing machine, both parties have successfully introduced a 10KG large-capacity washing machine with the help of Tmall big data insights, leading the upgrade of the washing machine industry and feeding back to the offline.
Before 2016, the washing machine market was still the world of 8KG drum washing machines. According to the regular market development rules, many brands put the next generation products on the 9KG capacity washing machine.
Through the co-creation, Tmall and Haier found that there is a market gap in large-capacity washing machines, and cleaning large items such as curtains and four-piece households will become new demands for consumers to wash. Through Tmall big data analysis, the 10kg large capacity + frequency conversion + drum washing machine has the opportunity to become a burst.
In 2016, Haier was the first to introduce 10kg variable frequency drum automatic washing machine in Tmall. It really ushered in an outbreak, and tens of thousands of goods were quickly robbed, and successfully entered the TOP5 single product of the double 11 washing machine industry. Even after the double 11 restores the original price, this item still has a monthly sales of over 10,000.
According to data from Tmall, as of March 2017, 10kg washing machines accounted for 12% of the washing machine category. A year ago, this accounted for less than 1%. At present, there are nearly 30 models of 10Kg washing machines on the Tmall platform. Siemens, Samsung, LG and other foreign appliance giants have also launched this new category.
Haier 10Kg washing machine is selling well in Tmall, and it also affects the offline. Many dealers have found Haier and requested to purchase. Data from GFK shows that as of March 2017, the share of online 10kg washing machines has reached 9%.
The newly launched 10KG direct drive soft washing machine is expected to become a new explosion.
As the first batch of home appliance brands that have settled in Tmall, Haier has signed a strategic cooperation agreement with Tmall for many years. Tmall is not only a sales channel for Haier Online, but also a platform for brand building and digital operation of consumers. Haier's logistics, Rishun and the rookie network, also provide services for delivery of households and delivery to more than 2,800 districts and counties across the country.
Kitchen Tools
The soul of a perfect kitchen is cutting-edge kitchenware.
To make your cooking full of fun and make your time in the kitchen more efficient, our collection of speciality kitchen tools and gadgets like the grater, zester and peeler are designed to help simplity meal preparation.Moreover, you can learn the tricks of the trade while you are at it.
With our good quailty kitchenware and fashion style, you will be able to find your ideal kitchenware in our colletion.
Cooking Tools,Kitchen Tools,Cooking Utensil Set,Kitchen Gadgets
Xiongyang Household Co., Ltd , https://www.jmyjkitchen-manage.com