Home group buying insider care, after-sales service is not sound

Nowadays, group buying is favored by many people as an emerging shopping method. It is convenient and cost-effective, but is there some bad phenomenon while enjoying good?

Some people in the home industry describe group buying: one-on-one sales are sitting on the shore fishing, while group buying is a boat trip to the net fish. When a net is sown, it is possible to catch the sum of the fish caught in a few months.

After the food, entertainment, tourism, wedding and other industries, the home industry has also joined the group buying army. By participating in the home building group buying activity, the owner wants to spend less money and buy good quality and environmentally friendly materials; the merchant also wants to save the cost of sales through group buying, and increase sales performance by small profits but quick turnover.

However, as group purchases become more prevalent, complaints related to them are increasing. Various problems such as poor product quality, additional addition, no invoicing, and difficulty in after-sales maintenance have gradually surfaced and become scars for home group purchases.

How should consumers make good use of group purchases, and how to avoid risks? The reporters sorted out the chaos that appeared in the current group buying activities, and the industry insiders also put forward their own suggestions.

Chaos like a group of products to buy more brands

The reporter's investigation found that there are two main forms of popular home network group purchases, one is that the home store leads, many brands participate; the other is a single home building brand launched by itself.

Although they have different forms, they have one thing in common: the physical store is the sponsoring entity, and the main body chooses the form of cooperation with the shopping website. The group invites the group to buy members. The members can experience and view the goods in the physical store, and then place an order online. . The more people buy, the lower the discount. Take Fuzhidao Furniture as an example. The discount for the brand's furniture in the store is up to 6.5 fold, and the price of the building materials purchased by 365 Real Estate Home Network will be 5.5 percent.

However, the active online shopping market is not all well-known big brands. The online shopping experience of Xu Yue, an online shopper, has entangled him for a long time.

Half a year ago, Xu Yue purchased a set of living room sofas (sofa decoration renderings) through the network group. (Sofa decoration renderings), although the sofa is not a well-known brand, but the shape, workmanship, etc. make him particularly like, and more importantly, The product also hit a 30% discount on the "factory price". Unfortunately, the good times are not long. The sofa has been cracked and distorted to varying degrees. After the manufacturer has cured the home twice, it still cannot be restored to its original condition, and the manufacturer does not accept the return processing. Xu Yue has repeatedly consulted the group buying website, and the website also shirks that the product is not included in the website service after the sale.

â—Ž Hipster Tips can not see the real product, do not buy

In this regard, Wang Zhiping, director of Yi'an (Hong Kong) Co., Ltd. believes that Xu Yue’s experience is not a few phenomena. There are many “no-name cards” in the furniture and building materials industry, and a large part of them do not have independent factories and stores. On some so-called professional group buying websites.

Such furniture brands are listed on the Internet, and there is no need to provide relevant qualifications for the business. As long as they pay a certain fee to the group purchase website, they will start to call the members of the group after completing the above procedures. Wang Zhiping suggested that consumers should try to avoid online group buying activities that cannot see physical objects. Secondly, they should choose a regular group buying website and a well-known furniture and building materials brand.

Chaos 2 second service system is not perfect

With the increase in the number of home product online group purchases, the phenomenon of consumers rejecting after-sales service after the purchase of products is increasing.

The reporter learned from several home improvement forums that online group purchases encountered “true and false Li Wei”, and the most problematic was the paint product. Citizen Cheng Jing recently purchased 3 barrels of Dulux cleansing wall paint in a group buying activity organized by a small website. The price is a lot lower than that of large building materials stores. After the decoration workers open the cover, they feel that the products are thinner than genuine.

Cheng Jing called the Dulux customer service center and reported the name of the store on the seller's order. The customer service staff told her that the company did not have a record of the authorized store.

Similar to Cheng Jing’s experience, Mr. Wen participated in a group purchase event held at a home store in Baoan North Road at the end of last year. “It’s hard to order a brand of branded tiles, so that the price is a 50% discount.” Mr. Wen Recalling.

What Mr. Wen did not expect was that a week later he was told that the product was out of stock due to the excessive number of group purchases. He waited for more than a month to get the goods. Upon arrival, Mr. Wen was asked to pay a unloading fee and a building fee. After everything was installed, he found out that buying tiles was a small bargain, and the surcharge was a big loss.

â—Ž Hipster Tips multiple minds left transaction records

Qiu Baochang, a lawyer at Beijing Huijia Law Firm, said that the above problems often occur in group buying activities. Some merchants attract ultra-low prices to attract consumers in order to increase sales of products. After consumers buy goods, they often ignore the products. After sales service.

In addition, the main reason for the consumer group buying easy to eat dumb loss is that it can not provide valid credentials, and the merchants firmly deny the fault, which makes the judgment of responsibility is difficult. Qiu Baochang, a lawyer at Huijia Law Firm, said that when participating in group purchases, you should ask for invoices as much as possible. If not, pay attention to retain relevant transaction records. At the same time, if the consumer can't confirm the authenticity of the product, it is best to call the head office of the brand or log in to the official website.