Gu Jiangsheng, President of Gujia Home
History: Launching a global strategy with an exhibition
After taking over the “Hailong Furniture†from his father, Gu Jiangsheng began the magical “transformation journey†to Gujiajiao. In 2000, Gu Jiangsheng led the young "Gujia Craft" all the way forward. By chance, he learned from friends that the exhibition is a good way to directly face customers and quickly sell themselves. Gu Jiangsheng, who is naturally sensitive, sees more. The exhibition is also a good opportunity to display corporate image, carry out brand promotion and promote the company. So Gu Jiangsheng found the Shanghai International Furniture Expo Organizing Committee and once again staged a self-promotional drama. He did not participate in the exhibition's Gujia home investment, hired a professional design company to design the booth, booth construction company to build the booth, after careful packaging The booth made Gujia Craft suddenly become the focus of the exhibition. In the first year of the exhibition, Gu Jia took the gold medal of the exhibition, and since then, he has been out of control. He has won more than 10 design gold awards in several exhibitions in China for several consecutive years.
Domestic success has not stopped the pace of Gu Jiangsheng's expansion. Through years of observation and understanding, he realized that the foreign market will be the main growth point of the Chinese furniture industry in the future, which is bound to become a new starting point for the development of Gujia Home. In January 2005, Gujia Home went abroad for the first time and participated in the World Furniture Fair in Cologne, Germany. In the face of such a grand gathering of top-notch and giant merchants, Gu Jiangsheng still took out the style of “no sound, already blockbusterâ€, and took a 430 square meter display area in one breath and staged a wonderful Chinese brand promotion show. In January of the following year, Germany was chilly, with 1,200 square meters of exhibition hall, 500,000 US dollars investment, excellent exhibition image and product design... Gujia Home has given a foreigner a hot Chinese year here. The person in charge of the organizing committee praised this, which is the largest Chinese company ever received by the Cologne Pavilion. While winning the applause, snow-like orders have arrived...
From Shanghai International Furniture Fair to Dongguan International Furniture Fair, from the International Furniture Fair in Cologne, Germany to the International Furniture Fair in Singapore, Gujia Home has a global footprint. At the same time, Gu Jia entered an international perspective.
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