On November 4th, 2017, Babyland “Fun weekend, go forward†The new product launch & large parent-child carnival kicked off at Shanghai Zhongsheng World Plaza. The event successfully invited 300 families to participate, and the scene was grand, attracting a lot of attention from the industry and the media.
The event was hosted by Kärcher. As a company with more than 16 years of experience in the industry, Kärcher has accumulated a wealth of insights on the growth of toys and children, collaborating with world-renowned parenting brands and integrating global resources. Constantly introduce new and become the leading brand in the industry. Kaizhile's direct retail chain “kidsland†and “Babyland†have become the preferred retail platforms for high- and middle-income families to choose high-quality children's products. Through innovative models with different partners, Kärcher brings a new way of experience for consumers.
Babyland, as a brand of Kärcher, is committed to being a mother-friendly, baby-friendly service organization. Here, we have gathered world-renowned childcare brands, from feeding supplies, home children's daily necessities to baby stroller chairs and car safety seats. BABYLAND adheres to the concept of “quality first†and contributes to mothers and baby at different stages of growth. High quality, safe and professional products and services. The Babyland teamed up with Chicco, Aprica and Larktale to launch a new product.
According to the staff of Babyland, a total of 7 new carts were launched at the conference. Chicco Miinimo mini portable stroller; Chicco OHlalà erala stroller; Aprica Apulia new view cart; Aprica Spooove big three-wheel cart; Aprica Light breeze high landscape series; Larktale Chit Chat Light Lender; Larktale Coast Global Traveller.
Ms. Zhong Mei, the general manager of Kaizhile, visited the site and stood for the event. As Ms. Zhong Mei said, since the establishment of the brand, kidsland has always insisted on providing consumers with high-quality products, ensuring the experience and feelings of every consumer when using the products. “Fun, reliable, caring for others. of". This is not only a commitment to consumers, but also a responsibility to brands and partners. Kidsland actively builds a platform for communication and cooperation with retailers and distributors to provide customers with more suitable and comprehensive solutions to provide better services to consumers.
The event also specially invited Ms. Zhou Ming, the general manager of the mother and baby industry's top media, Meiyou & Pomelo Baby East China. In Zhou Ming's view, a really good brand needs to be paid attention by the media, and the media is also obliged to select excellent and rich brands for users. Products, Kaizhile's brand concept and product quality are in line with the needs of users. The brand layout of its online and offline omni-channel operation allows users to more easily and directly understand the products, which will surely win the favor of users.
At the press conference, Ms. Zhong Mei, the general manager of Kaizhile, Mr. Yang Kewei, the sales director of Kaizhile, and Ms. Zhou Ming, the general manager of the pomelo baby East China, jointly held the lighting ceremony.
After the ceremony, Ms. Zhong Mei accepted interviews with 10 well-known media in China, such as China Baby Net, Pomelo Baby, PCBABY, Mother Baby, Parent World.
This Babyland ventured to host an offline parent-child carnival, with the goal of giving Mom and Dad the best intimate contact with their children, as well as being able to face-to-face and understand Babyland products. The event attracted the participation of nearly 300 families. There were rich and interesting competitions on the scene, as well as professional product interaction areas for easy visits and trials, which truly achieved a zero distance between products and users.
With Babyland's deepening of its own brand image, it is believed that in the near future, consumers and more peers will be able to remember not only the brand they represent, but also the Kärcher company itself. At that time, Babyland, which used product quality as the first agent standard, may be synonymous with quality products in the minds of consumers.
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