“We are seeing increasing demand for food packaging that can both display and protect products,†said Michelle Schmitt of Berry Plastics (Evansville, Indiana, booth number N-4247). As a result, Berry has developed a series of new containers, the Imedge® Squares, that are both easy to store at home and also suitable for display in store freezers.
The containers are square (as the product name suggests) and are available in 8-, 12-, 16-, and 48-ounce capacities. It is suitable for storage in refrigerators and it also makes full use of the in-film labeling technology that Berry uses for crispy products. Intrafilm labeling technology is currently commonly used in detergent bottles to prevent negative effects on the brand image due to wrinkling, tearing, or improper placement of labels.
In the retail industry and in the food industry, there is a packaging effect that can indirectly affect the shelf display of goods. More and more consumers begin to look for the security of unpacking warning packaging when they choose goods on the shelves. Berry is aware of this trend. The new container they produce, Imedge Squares, uses in-film labeling to cater to this demand from consumers.
Source: Packaging Expo
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