Cai Ming, Chairman of Kebo Boloni Group
[Reporter] China's home furnishing industry has developed for 30 years. During this period, consumers' consumption needs and methods are changing. Some people say that they are entering a lifestyle era. What do you think? How does modern home design give people a good lifestyle?
[Cai Ming] I have always had an ancient feeling in my mind. The feeling of eating and drinking poetry, I think that in addition to karaoke, we still have some other visual and spiritual things that are more beautiful, and can be slower. It is not the kind of culture of fast consumption.
After the New Culture Movement in the 1920s, there is no such feeling now. What kind of lifestyle is there an interesting way? There may be no answer yet, but there may be a new way of life. China’s 30 years of reform and opening up in 1979 is a barbaric rise. The culture of the past 30 years is based on sacrificing working hours, wasting resources, and rising energy consumption, but this rise may not be high. At a glance, after the Olympic Games, especially the opening ceremony of Zhang Yimou's modern Chinese cultural thought, it represents a new 30-year cultural rise. I think that 30 years is the 30 years of culture entering the mainstream. I think, in this process, we should slowly cultivate some brands with connotation. A company needs to do it slowly. Fortunately, we have brands such as Kebao to ensure the growth of our group. I think this is in line with one. The needs of the times. Our group is willing to come up with a ratio to operate a Chinese style brand and provide a beautiful lifestyle, so this is why we have to be a top brand of the Nine Dynasty, and also find a master of international standards like Ye Jintian. The design of the home space has both a deep understanding of Chinese culture and a level of Western design.
[Reporter] This year has already reached the end of the year. Can you summarize the 2010 home market and make an outlook for next year's market?
[Cai Ming] The home market in 2010 was indeed affected by the regulation of the property market. Home furnishing companies have experienced an unprecedented winter, but I want to say to the home counterparts that the worst time has passed, and then there should be a Good time.
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