Variable Printing in the 21st Century (Chinese)

Important conditions to consider for successful variable printing include:
1. Effective database analysis, management, and maintenance The workflow for variable printing differs from traditional printing. The most important process of variable printing is database analysis. Its function is to study the plan or behavior, to be familiar with the connection between the action plan and business purpose, and to confirm the strategy for realizing the business purpose. The database analysis of variable printing includes thorough investigation and research on the purpose of publishing/printing, useful data, each target and method, and the content of information. More importantly, the database needs to accomplish this goal. The next step is to organize useful data, organize relationships between databases, and build databases. After the database is established, in order to manage and maintain them, there needs to be a definite procedure to define and process the target, method, and database structure type. An easy-to-manage database system allows printers to efficiently collect, store, and restore data and information for variable printing.
2. The value-added plan is to confirm that the inside and outside of the printed matter can show something that can really attract personal attention. The most important feature of personalized mailings is to let recipients open it, because most mail prints are thrown away before they are opened.
The contents of the mail print should be for the recipient. The choice of a word or picture should be based on the designer's precise knowledge of the recipient's personal details. In order to show consumer preferences, designers have to have a real, substantive understanding of each recipient of the database.
3. Variable Print Plans Most of the cost of a variable print plan is on the supply and parts of digital presses, such as toner. The appropriate method for keeping costs to a minimum is to print immutable information on the lithographic printing press and then to personalize the information on the digital press.
Bad prints on mail printers may cause problems for variable printing, because bad prints means that some people will not receive the information transmitted by the print sheet. In order to pass the information to 100% of the target group, it must be reformulated. Plan or regain the production process.
4. The choice of software:
In order to produce actual printed copies, it is necessary to use appropriate software to combine variable information and digital printing equipment. We have many software programs available, each with its own unique features. Therefore, in order to select the right software, detailed investigation and research must be conducted. Today's variable-variable database software provides a wide range of performance and is targeted by a wide variety of applications. The most appropriate database software depends on the type of file it uses or uses to produce it. There are many tools available for selection in the special variable database application phase. One of the best ways to distinguish between these programs is to evaluate the suitability and scalability criteria that each program provides.
Adaptability is a measure of the ease of use of software and the ability to support a wide range of variable print applications. For example, an easy-to-use graphical interface and complete control of the position, orientation, and attributes of different elements (including text, images, and layouts). Scalability is a measure of software's ability to adjust a large number of variable workloads based on the size of the Post script file and the number of variable records. In addition, scalable software supports most client and server platforms.
The process of selecting variable database software begins with assessing the complexity of the use of variable printing, and then determines the degree of adaptability and scalability that this application requires. Low-end applications require moderate adaptability, but because the range of output anywhere is low to high, they require higher scalability. High-end applications include sophisticated graphics placement, multi-platform processing, and a large number of outputs. Therefore, the standards for adaptability and scalability are very high. When choosing software, one should be sure that its adaptive performance meets the plan's execution and the scalable performance meets the output's execution.
In addition to the adaptability and scalability of the software, users also need to know that some software is bundled with some kind of front-end or output device, and some can output variable data files like Post script files that can be sent to any Digital printing equipment.
5. Digital press selection:
When final prints are produced in variable printing, press performance is still an important consideration. Different digital printers have different production capabilities and costs. When dealing with highly variable data, it is important to choose the right digital press. In selecting a digital printer, the main factors for printers to consider are:
a. Cost: The price range for digital printers ranges from mid-price $2,000 (Canon CLC-100) to high-priced (Indigo`s Ultra Stream and Xerox Docu Color 400DI) costs around $600,000. (To be continued)