The Value and Charm of Internet Publishing

Web Publishing Makes Authors More Realistic Publishing Powers 1 Web publishing greatly simplifies the publishing process (such as: no more traditional publishing processes such as photocopying, plate making, printing, binding, etc.), publishing costs are relatively low, publishing space is large, and speed fast. This form has enabled a large number of works that were difficult to publish and spread in the past to be published online, allowing more sparks of thought to flash in time, and the author's freedom of publication is fully reflected. The previously mentioned eMatter, a form of online publishing, is transformative in that it breaks the traditional concept of publishing choice, the concept of the gatekeeper of the communicator is greatly weakened, and more realistic publishing power is given to the author and more choices are made. Been left to the reader. However, this does not mean that publishers completely abandon their choice of power and responsibility, and bad works will still be rejected. This is very different from the anarchy of most BBSs. Web Publishing Makes Readers More Free Readers have more latitude in buying online books than buying traditional books. This is reflected in the randomness of the place and time the books are purchased, as well as the ease of search and the purchase. The flexibility of the object. The reader can not only purchase the entire e-book, but also can choose to purchase only the chapters he needs. This greatly saves expenses and is easy to manage and save. Readers are also more free to read. Compared with traditional publishing, online publishing has new features such as human-computer interaction, timely updating, mass storage, and multimedia integration. With the use of hypermedia technology, online publishing also has non-linear features. Each reader can read what he is most interested in as he likes and choose a variety of media expressions, as if he is swimming in a huge and colorful digital ocean. The emergence of various portable digital information reading devices (mostly called E Book) has made online publishing more powerful. The reader is no longer limited to the desktop computer, but can read the lightweight E Book anytime, anywhere. The reader can press the button to page, adjust the text size and screen brightness, take notes on the E Book, find word explanations, play background music, and so on. In the future, portable digital information reading devices will be more lightweight and cute, can be folded or curled, and can even be digital glasses, digital watches, digital earrings. They can be connected to the Internet through satellites to receive and display online publications and other digital information. The "reader" can choose to read or listen to information.

Web publishing makes the initiative of the audience enhanced, and the personality is highlighted in the process of mass communication. As the editor of the communicator, the reporter is the gatekeeper who holds the power to screen information. They largely determine what kind of information the audience sees. Compared with their initiative and personalization in the process of dissemination, the audience is so passive and lacks personality. The advent of the Internet age has revolutionized the concepts of gatekeepers and audiences. The “niche communication” and “on-demand” that are characterized by interaction and personalization are gradually becoming popular. A large part of the right to filter information is transferred from the hands of editors and reporters to the hands of the audience. The authority of the people is reduced, the initiative of the audience is strengthened, and the personality is highlighted. The past discourse monopoly was broken. Communicators in the Internet age must provide personalized information faster, better, more vividly, and more accurately, and provide a variety of value-added services. Because with the explosion of information, intensified media competition, and lower cost of information search, the audience has more choices than ever before. Web publishing is the main driver of these changes. For example, in the aforementioned interactive web publishing, the audience can be converted into communicators at any time, actively publishing information and demonstrating their creativity, while eMatter embodies full respect for the right to choose the audience; the web publishing mentioned earlier enables readers to Increased freedom is also a manifestation of reader initiative and personality enhancement. In addition, online publishers increasingly focus on providing services based on the reader's personality. Currently, content search engines have been able to identify users who visit websites repeatedly, and based on the user's preferences (for topics, colors, styles, etc.), the user's browser, the user's geographic location, and the modem used. Rate to arrange web pages and send messages. In the future, content search engines will be even more "smart", and they will, at your request, determine the format of the online publication: print out the personal newspapers you subscribe to in one or another shade or format; choose a virtual one for you. The announcer broadcasts today’s news...sometimes in the future, you will even have a smart personal digital assistant (a highly intelligent digital terminal) that understands your preferences and personality and it will purchase different web publishing for you. Things are presented in your favorite way when you need them.

The comprehensive digitized and networked network publishing promoted by the publication of the Internet publication is based on the digitalization of the publication, and it can further promote the comprehensive digitization and networking of the publication, and create a new publishing model. The immediacy of online publishing, large capacity, and personalized services that should be provided by online publishing all require the re-engineering of the entire publishing process. On this basis, the establishment and improvement of the publication management information system will digitize traditional publications and establish a massive database. ,and many more. In an ideal state, each publication is digitalized and networked. Online copyright transactions, selection of topics for bidding, online multi-level proofreading, online marketing, etc. will become increasingly popular. For traditional publishers entering the field of network publishing, this means that they must quickly leap from traditional publishing methods to fully digital and networked publishing methods. The publishing house that has completed this transition can quickly enter the field of e-commerce and increase the efficiency of transactions. In addition, the planning, composition, editing, marketing and sales (distribution) of online publishing and traditional publications can be organically combined and complement each other, enabling the publishing resources to be developed and utilized multiple times, enabling the brand to be three-dimensionally developed and strengthened, and to make the promotion more effective. There is momentum and new ideas.

Online publishing is an important driving force for the integration of the publications market. The market for online publishing is to a certain extent boundless. This is one of the reasons that has deeply attracted the giants of the publishing industry and the IT industry to invest in their markets. With the gradual formation of relevant international standards, relevant laws and regulations recognized by the international community have gradually taken shape, and a unified and open market for online publishing will also be formed. There is an interactive relationship between online publishing and traditional publishing: traditional publishing provides a lot of resources for network publishing, and network publishing provides more and more lively themes and information for traditional publishing, prompting the transformation of traditional publishing to digital and networked. The two can also rely on each other in propaganda, and the two can be transformed into each other (traditional publications can be converted into online publications, and online publications can also be published in the traditional form). Therefore, the formation of a unified, open and large market for online publishing will inevitably have a huge impact on the traditional publications market and will promote the integration of the entire publication market. At present, traditional newspapers, periodicals, books, even broadcasts and movies have all been "published" on the Internet. The Internet has already and will further promote the integration of various media, and has spawned new forms of media and forms of publication. This is another kind of integration of the publications market.