Today's publishing industry is rapidly developing and expanding under the impetus of new technologies and is also facing some new problems. Therefore, reviewing and thinking about unresolved issues or problems faced by the publishing industry, discussing and proposing reasonable solutions to these problems will advance the process forward.
First, the development strategy of the printing industry
The main problems faced by printers today are the same as they were 10 years ago, that is, they profited from fierce competition. Specialization, automation, and expansion of new services are the three main strategies for the development of the printing industry.
1. Network (.com) Promotes Specialization in the Printing Industry
The application of the network in the prepress and professional printing fields helps professional printers to develop a larger market and introduce more work to make professional printers profitable. It has brought pain to the publishing industry, but it will not completely damage the publishing industry. After the .com entrepreneurs showed us several reasons why they didn't work and reasons for failure, they learned lessons and returned to the publishing industry with good products and smarter business models. Among these, some basic inferences still hold: the market is the same mechanism for exchanging information (such as price) as exchanging material products. The Internet eliminates the barriers to the exchange of information among people, thus allowing the greater market to thrive. A bigger market means more opportunities for experts. Therefore, a feasible specialization strategy will have to use the network to combine buyers and sellers with each other to facilitate communication. It can be expected that the technological revolution of .com will experience remarkable and unrealistic thoughts and risks, and will be different from its first chase. It will enter an enduringly strong development and provide business reform and investment. More valuable service.
2. JDF promotes automation in the printing industry
Although there is still a considerable gap between the printing industry and the automation process requirements, printers still use automation as the second largest development strategy. The automation of the printing industry is a defensive strategy. Printers that do not have automation today will have higher costs than those who dare to dare and achieve automation at a certain level. It is also difficult to meet customer demand for unification of quality and rapid change. In any enterprise, controlling costs is half the problem, and introducing sufficient customers to keep printing presses is the other half. So for the printing industry, automation strategy is a necessary condition for development, not a sufficient condition.
The CIP3 (PPF) that appeared in the 1990s shows that RIP can already let the printer know the location of the distribution of the graphics and texts, preset the ink of the printing press, and reduce the cost of print preparation. It is also possible to pass the data already calculated by the groupware directly to the folding and cutting machines, making the postpress equipment more effective. Currently, JDF is expanded in two ways: allowing working RIP file formats such as RIP, printers, folding machines, and cutting machines to read the recorded process results, and providing data in a standard and extensible format (XML), and in production practice. Become mature. In fact, JDF writes all job information into one format, and information generated during one stage of the production process can be used in other stages. It has a direct impact on job scheduling, directory replenishment, customer lists, employee motivation, and print shop statistics. Theoretically, JDF integrates the absolute importance of internal product quality control with external marketing, allowing customers to know that you are the best printer around him, and that you can assure the customer of the range of your job-error parameters and predict the future of your customers. Specific requirements. It is clear that the most JDF is put into use, and the network is the basis. That is, customers can transfer the JDF job ticket format file to the printer, and then the network can monitor the job process. These function modules can be provided and implemented by the .com service provider in the JDF job management system. .
Since the printing industry always operates with low profits, and often does not pay attention to long-term investment in information systems, JDF increases the bottom line of the printing industry in the profitability of information systems, and large printers have begun to obtain economic benefits from unified electronic job subpena. However, small printers are afraid to approach informationalization.
3.PDF promotes printing industry to expand new services
Like PS, PDF is just a language. The initial application of PDF in the printing industry was the ability of PDF to eliminate the errors generated during the printing process by transferring PDF files from design to production. And the elimination of errors is not achieved by making the language powerful, but by limiting certain features of the language. Designers and printers use a subset of PDF/X to make their mistakes public, so that they can modify these mistakes so as not to waste a lot of money.
When using PDF for prepress, there are two basic arguments that are often disputed. One is based on the standardization of PDF/X. It is considered that PDF should be a fixed, but ideal, way to transfer content to output devices. Editing media, not only and for annotating other metadata, but also for correcting actual content. The calibration range is very wide, from output intent correction (color space, font embedding, etc.) to actual text and image editing. But technically or economically, each method has its advantages and disadvantages. Now everyone's consensus is how to ensure the interoperability between production and consumer PDF products, clearly articulating the PDF workflow and the development of its PDF workflow.
In addition, the addition of the service industry to the printing and publishing business as a support and supplement is the third way for the printing industry to expand or develop into a new service orientation. Just as a company seeks a full-fledged customer, it can strengthen its connection with existing customers. These services include asset management, periodicals, e-books, data conversion for variable data printing services, and sophisticated and sophisticated network system services.
4. Exclude human intervention in the production process
In the current printing industry, although the elimination of human intervention is difficult to implement on a large scale in actual systems, it is the direction of technological development. The ultimate goal of automation supported with JDF and ICC-based color management standards is to prepare documents in print production with appropriate color management, provide paper, ink, and install surveillance systems to detect deviations in desired image content and color values. And to set other adjustable values ​​such as ink supply, the only way to correct unsatisfactory print jobs is to create a new file, so that the printing job becomes more automated and reduces human labor intensity. Human intervention is maximally ruled out and the production process is consistent. (To be continued)
First, the development strategy of the printing industry
The main problems faced by printers today are the same as they were 10 years ago, that is, they profited from fierce competition. Specialization, automation, and expansion of new services are the three main strategies for the development of the printing industry.
1. Network (.com) Promotes Specialization in the Printing Industry
The application of the network in the prepress and professional printing fields helps professional printers to develop a larger market and introduce more work to make professional printers profitable. It has brought pain to the publishing industry, but it will not completely damage the publishing industry. After the .com entrepreneurs showed us several reasons why they didn't work and reasons for failure, they learned lessons and returned to the publishing industry with good products and smarter business models. Among these, some basic inferences still hold: the market is the same mechanism for exchanging information (such as price) as exchanging material products. The Internet eliminates the barriers to the exchange of information among people, thus allowing the greater market to thrive. A bigger market means more opportunities for experts. Therefore, a feasible specialization strategy will have to use the network to combine buyers and sellers with each other to facilitate communication. It can be expected that the technological revolution of .com will experience remarkable and unrealistic thoughts and risks, and will be different from its first chase. It will enter an enduringly strong development and provide business reform and investment. More valuable service.
2. JDF promotes automation in the printing industry
Although there is still a considerable gap between the printing industry and the automation process requirements, printers still use automation as the second largest development strategy. The automation of the printing industry is a defensive strategy. Printers that do not have automation today will have higher costs than those who dare to dare and achieve automation at a certain level. It is also difficult to meet customer demand for unification of quality and rapid change. In any enterprise, controlling costs is half the problem, and introducing sufficient customers to keep printing presses is the other half. So for the printing industry, automation strategy is a necessary condition for development, not a sufficient condition.
The CIP3 (PPF) that appeared in the 1990s shows that RIP can already let the printer know the location of the distribution of the graphics and texts, preset the ink of the printing press, and reduce the cost of print preparation. It is also possible to pass the data already calculated by the groupware directly to the folding and cutting machines, making the postpress equipment more effective. Currently, JDF is expanded in two ways: allowing working RIP file formats such as RIP, printers, folding machines, and cutting machines to read the recorded process results, and providing data in a standard and extensible format (XML), and in production practice. Become mature. In fact, JDF writes all job information into one format, and information generated during one stage of the production process can be used in other stages. It has a direct impact on job scheduling, directory replenishment, customer lists, employee motivation, and print shop statistics. Theoretically, JDF integrates the absolute importance of internal product quality control with external marketing, allowing customers to know that you are the best printer around him, and that you can assure the customer of the range of your job-error parameters and predict the future of your customers. Specific requirements. It is clear that the most JDF is put into use, and the network is the basis. That is, customers can transfer the JDF job ticket format file to the printer, and then the network can monitor the job process. These function modules can be provided and implemented by the .com service provider in the JDF job management system. .
Since the printing industry always operates with low profits, and often does not pay attention to long-term investment in information systems, JDF increases the bottom line of the printing industry in the profitability of information systems, and large printers have begun to obtain economic benefits from unified electronic job subpena. However, small printers are afraid to approach informationalization.
3.PDF promotes printing industry to expand new services
Like PS, PDF is just a language. The initial application of PDF in the printing industry was the ability of PDF to eliminate the errors generated during the printing process by transferring PDF files from design to production. And the elimination of errors is not achieved by making the language powerful, but by limiting certain features of the language. Designers and printers use a subset of PDF/X to make their mistakes public, so that they can modify these mistakes so as not to waste a lot of money.
When using PDF for prepress, there are two basic arguments that are often disputed. One is based on the standardization of PDF/X. It is considered that PDF should be a fixed, but ideal, way to transfer content to output devices. Editing media, not only and for annotating other metadata, but also for correcting actual content. The calibration range is very wide, from output intent correction (color space, font embedding, etc.) to actual text and image editing. But technically or economically, each method has its advantages and disadvantages. Now everyone's consensus is how to ensure the interoperability between production and consumer PDF products, clearly articulating the PDF workflow and the development of its PDF workflow.
In addition, the addition of the service industry to the printing and publishing business as a support and supplement is the third way for the printing industry to expand or develop into a new service orientation. Just as a company seeks a full-fledged customer, it can strengthen its connection with existing customers. These services include asset management, periodicals, e-books, data conversion for variable data printing services, and sophisticated and sophisticated network system services.
4. Exclude human intervention in the production process
In the current printing industry, although the elimination of human intervention is difficult to implement on a large scale in actual systems, it is the direction of technological development. The ultimate goal of automation supported with JDF and ICC-based color management standards is to prepare documents in print production with appropriate color management, provide paper, ink, and install surveillance systems to detect deviations in desired image content and color values. And to set other adjustable values ​​such as ink supply, the only way to correct unsatisfactory print jobs is to create a new file, so that the printing job becomes more automated and reduces human labor intensity. Human intervention is maximally ruled out and the production process is consistent. (To be continued)
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