Fourth, promotion
1. Increased competition will further lead to diversification of promotional tools and tools. In addition to traditional TV commercials, posters and pictorials, store POP advertisements, product brochures, and rural wall advertisements, rural science and education movie advertising, retail store POP advertising, packaging advertising, gift offerings, prized sales, technical training, and services Various new promotion methods such as onsite will make the pesticide market more colorful.
2. The downward movement of promotional goals will become an inevitable trend. With the advent of "decisive than the terminal" era, pesticide manufacturers will gradually change the emphasis on the status quo for distributors to promote sales, will turn the promotional battlefield to terminal promotions, and even directly for farmers to promote.
3. The concept of integrated marketing communication will be used by some pesticide manufacturers in promotion strategy combinations. Some relatively strong manufacturers in order to fully occupy the promotional space, will adopt the latest integrated marketing communication concept to formulate a systematic promotion strategy, making promotion and brand building simultaneously.
Fifth, service
1. With the downward movement of the competitive battlefield, the service content that is now mainly for distributors will quickly expand to retail terminals and terminal customers. While pesticide manufacturers continue to improve and improve effective services for distributors, they should proactively adjust the original marketing business process system, seriously study and formulate new service contents for retailers and customers, and constantly cultivate new service competitive advantages. .
2. The level of service efficiency and the quality of service will be the key to the success of the future pesticide marketing. Whether distributors or retailers and customers, they together with producers constitute the value chain in the marketing cycle of pesticide products, and thus form a blood-linked interest community. The content that sustains the normal operation of this interest community not only has product value, There are also service values. The organic combination of the two constitutes a value subject that participates in market competition. Therefore, the level of service efficiency of the manufacturer and the quality of service will directly affect the value of this value subject, and thus affect the value of its use. The level of realization and competitiveness.
Sixth, brand
1. The national strong corporate brand will gradually emerge. With the strong emphasis on the strength of the pesticide production companies in brand building and the continuous increase in investment, the connotation of the brand will gradually be enriched, some brands of visibility, reputation, loyalty and force will be significantly improved. In the next five years or so, existing dominant brand companies will likely shape three to five national strong brands.
2. The product brand will gradually become more diversified. With the continuous segmentation of the market, diversification of product varieties and constant attention to brand management, many companies will establish unique brand advantages for individual products in a certain local market. Therefore, some relatively weak pesticide production companies should pay attention to the brand building of their superior products in the local market, and they can also adopt multi-brand management strategies in order to win competitive advantages in differentiated market segments.
Seventh, marketing management
1. The era of marketing management competition is coming soon. The quality of a company's internal management will seriously affect its ability to innovate in the market, which means that the effectiveness of marketing depends largely on the level of internal marketing management. Most of the pesticide production enterprises in China are still at the level of extensive and small-scale marketing management. They have not yet completed the conversion from sales to marketing management, with no or no marketing information, blind marketing plans, improper management modes, and control measures. Simple phenomena abound, and these companies generally need to reengineer marketing business processes, restructure marketing organizations, reengineer human resource management systems, and reinvent corporate business ideas. The constant changes in the competitive landscape will change all this, and some pesticide producers with crisis awareness and awakening in the first place have already and are trying to reform their existing marketing management system through their own efforts and even introducing foreign brains (professional management consultants).
2. The scramble and training of senior marketing management talents will become the focus of future pesticide company marketing management competition. The limited marketing professionals in the pesticide industry are becoming competing targets for pesticide production companies. The characteristics of the pesticide market and the current status of human resource management of pesticide production companies have become two limiting conditions for the absorption of foreign talents. Therefore, reforming the existing human resources management system is essential. Improving the functions of marketing human resources management and accelerating the cultivation of more and better talents for marketing management and marketing are a major challenge for most pesticide production enterprises in China.
In addition, with the expansion of the export market of pesticide products in China, the trend of internationalization of marketing becomes more and more obvious. It is becoming increasingly urgent to introduce and cultivate foreign trade marketing talents with international marketing experience and related knowledge.
In summary, China's pesticide production enterprises are still in a transitional period from sales to marketing. The speed of the transition has a direct impact on the quality of life and development of the company. Only by using modern marketing concepts and methods as soon as possible to complete enterprise business process reengineering and marketing human resources management system reengineering, truly establish a solid foundation for solid marketing management, training a large number of talented and talented senior marketing personnel, especially marketing management talents, can The future competition in the pesticide market will occupy more competitive advantages.
1. Increased competition will further lead to diversification of promotional tools and tools. In addition to traditional TV commercials, posters and pictorials, store POP advertisements, product brochures, and rural wall advertisements, rural science and education movie advertising, retail store POP advertising, packaging advertising, gift offerings, prized sales, technical training, and services Various new promotion methods such as onsite will make the pesticide market more colorful.
2. The downward movement of promotional goals will become an inevitable trend. With the advent of "decisive than the terminal" era, pesticide manufacturers will gradually change the emphasis on the status quo for distributors to promote sales, will turn the promotional battlefield to terminal promotions, and even directly for farmers to promote.
3. The concept of integrated marketing communication will be used by some pesticide manufacturers in promotion strategy combinations. Some relatively strong manufacturers in order to fully occupy the promotional space, will adopt the latest integrated marketing communication concept to formulate a systematic promotion strategy, making promotion and brand building simultaneously.
Fifth, service
1. With the downward movement of the competitive battlefield, the service content that is now mainly for distributors will quickly expand to retail terminals and terminal customers. While pesticide manufacturers continue to improve and improve effective services for distributors, they should proactively adjust the original marketing business process system, seriously study and formulate new service contents for retailers and customers, and constantly cultivate new service competitive advantages. .
2. The level of service efficiency and the quality of service will be the key to the success of the future pesticide marketing. Whether distributors or retailers and customers, they together with producers constitute the value chain in the marketing cycle of pesticide products, and thus form a blood-linked interest community. The content that sustains the normal operation of this interest community not only has product value, There are also service values. The organic combination of the two constitutes a value subject that participates in market competition. Therefore, the level of service efficiency of the manufacturer and the quality of service will directly affect the value of this value subject, and thus affect the value of its use. The level of realization and competitiveness.
Sixth, brand
1. The national strong corporate brand will gradually emerge. With the strong emphasis on the strength of the pesticide production companies in brand building and the continuous increase in investment, the connotation of the brand will gradually be enriched, some brands of visibility, reputation, loyalty and force will be significantly improved. In the next five years or so, existing dominant brand companies will likely shape three to five national strong brands.
2. The product brand will gradually become more diversified. With the continuous segmentation of the market, diversification of product varieties and constant attention to brand management, many companies will establish unique brand advantages for individual products in a certain local market. Therefore, some relatively weak pesticide production companies should pay attention to the brand building of their superior products in the local market, and they can also adopt multi-brand management strategies in order to win competitive advantages in differentiated market segments.
Seventh, marketing management
1. The era of marketing management competition is coming soon. The quality of a company's internal management will seriously affect its ability to innovate in the market, which means that the effectiveness of marketing depends largely on the level of internal marketing management. Most of the pesticide production enterprises in China are still at the level of extensive and small-scale marketing management. They have not yet completed the conversion from sales to marketing management, with no or no marketing information, blind marketing plans, improper management modes, and control measures. Simple phenomena abound, and these companies generally need to reengineer marketing business processes, restructure marketing organizations, reengineer human resource management systems, and reinvent corporate business ideas. The constant changes in the competitive landscape will change all this, and some pesticide producers with crisis awareness and awakening in the first place have already and are trying to reform their existing marketing management system through their own efforts and even introducing foreign brains (professional management consultants).
2. The scramble and training of senior marketing management talents will become the focus of future pesticide company marketing management competition. The limited marketing professionals in the pesticide industry are becoming competing targets for pesticide production companies. The characteristics of the pesticide market and the current status of human resource management of pesticide production companies have become two limiting conditions for the absorption of foreign talents. Therefore, reforming the existing human resources management system is essential. Improving the functions of marketing human resources management and accelerating the cultivation of more and better talents for marketing management and marketing are a major challenge for most pesticide production enterprises in China.
In addition, with the expansion of the export market of pesticide products in China, the trend of internationalization of marketing becomes more and more obvious. It is becoming increasingly urgent to introduce and cultivate foreign trade marketing talents with international marketing experience and related knowledge.
In summary, China's pesticide production enterprises are still in a transitional period from sales to marketing. The speed of the transition has a direct impact on the quality of life and development of the company. Only by using modern marketing concepts and methods as soon as possible to complete enterprise business process reengineering and marketing human resources management system reengineering, truly establish a solid foundation for solid marketing management, training a large number of talented and talented senior marketing personnel, especially marketing management talents, can The future competition in the pesticide market will occupy more competitive advantages.
This product is basically suitable for all cats and dogs. It can clean up messy hair to remove hair and dirt. Especially for pets with long hair, it can be combed and smoothed well. Combs with a denser tooth pitch can make the hair smoother and make the pet look neater and more beautiful. How to use: If your pet's coat is too thick, comb it layer by layer to avoid hurting your pet, just follow the growth direction of the pet's hair.
Pet Comb,Comb Pet Grooming Tools,Pet Comb Dog Grooming Tools,Pet Comb Cat Grooming Tools
DongGuan Lucky Pet Products Co., Ltd. , https://www.dgpetproducts.com