Packaging promotion example

The promotional methods and gift choices for packaging gifts have been established in Western developed countries for many years. There are numerous cases, so it is difficult to list them one by one. The following only summarizes several successful examples with outstanding results. When you think of promotional ideas, you can help stimulate inspiration.

1. Gift in the package

Good at using instant gift cereals, experienced and brilliant manufacturers. One of them is Capt. Capunch Crunch (Cap`n Crunch), which once had a perfectly gifted gift package. The old captain's crisp cereal comes with diving-related dolphin toys related to the sea, and children's food is also suitable for the needs of the consumer. It naturally helps deepen the impression of the product.

We are pleased with the promotion example of the Clinique shampoo sent gold pendant. All things in the world can be used for promotional gifts! Please see Clinique's fresh ideas, the shampoo is transparent blue, so the gold aconite in the bottle is clearly visible, of course, consumers have a deep sense of purchase, affect the impact, sales have risen steadily. The gift idea that this consumer can see is from Colombia, South America.

2. Gift on the package

On the packaging of gifts, it is advisable to increase or expand the frequency of use of the product itself. Gillette's shaving cream comes with a razor promotional campaign that tows each other and increases the use of both products.

Good Seasons salad dressings have been held for many years and have been going on for many years. This stirrer not only increases the amount of product used, but also makes the consumer feel simple and easy to use during the salad making process. The recent four seasons of salad seasoning sauce, in addition to gifts, is also accompanied by a 20 cent discount coupon for US dollars, which is even more powerful and powerful. This synergy effect can be said to be "promotion of small creative ideas and great sales force." ".

3. Packing gift

Nowadays, more and more marketers are actively seeking better ways to put all kinds of goods into the gift package. For example, Lever Brothers has launched a campaign to buy a can of Mrs. Butterworth pancake syrup, which is a free-to-use baseball star card. It is quite popular. The way of giving and advertising is very simple and clear - "Buy Mr pack. Butterworth a can, send a pack of baseball stars." (take one pack with your purchase of a Mrs. Butterworth`s).

Nestlé organises the purchase of two cans of 12-ounce chocolate dots, ie, a pack of 5 pounds of heavy sugar. Toyota Motors will give preferential treatment to customers who buy cars. They will receive seven kinds of gifts worth more than US$100 worth of US dollars, such as telescopes, watches, and cameras. Owners can choose any one of them and their ad title is extremely good. “Toyota buys a gift and is outstanding.” (Toyota buys you a gift, But what a gift).

4. Available packaging gift

This type of packaging can be used to promote the use of packaging products, usually can extend the use of goods, containers are used again and again to play the best use of gifts. Paul Masson wine is an outstanding example. The wine bottle sent by Paul Masson is the biggest reason why consumers choose the product. It is reported that many people still use it to hold Paul Masson wine, and still can not put it down.

Tang Instantly Drink Precooked Beverages to sell special glass jars to stimulate sales. The gift is provided by buying a jar of Tang Instant Breakfast Drinks in 27 ounces and a free Glass Storage Jar for a specific period of time. In order to expand publicity, General Foods also specially printed leaflets to demonstrate various uses of glass jars through pictures to attract consumers' interest. In addition, 25 points of discount coupons are also provided. This double discount method is undoubtedly It is an excellent tool to keep your eyes on sales and increase daily.

In addition, Tang Guozhen glasses, Nestle and Mac’s coffee cups that can be seen everywhere in domestic offices, dormitories, and trains are also excellent examples of a promotional approach.

The market can be used as a gift for packaging promotions, tens of thousands. This is a fact. However, no matter what packaging style you choose to use for promotion, you will benefit from a great deal of creativity as long as you keep in touch with your gift company. In addition, when choosing gifts, do not forget the pulse of the trend and follow the times. In particular, observe the interest and movement of recent young people and not forget to vote for it. If you can really take this long-term development, new ideas and new strategies that will guide you towards success will naturally come in endlessly and inexhaustibly.