"For example, you go to Tmall to buy things, from the relevant recommendations you see, to the shopping cart, to the payment, and finally to the receipt and after-sales service, you enjoy a very integrated experience. All of this depends on the overall support of Tmall's platform,†said Deric, the non-code founder. “But you go to offline stores of many chain brands, but it is difficult to have this integration experience because their cashier is a company. Do, and the take-out may be outsourced to another platform. In this case, the user experience is fragmented, and the operator's control is also fragmented."
Non-code is an Internet store overall solution service provider. Deric hopes to provide the entire Internet store solution and operation support service based on cash register, code coupon, takeaway, customer management and other related services through cloud services and mobile internet.
Non-code targets a chain of under-the-counter stores with high consumption frequency, providing them with an integrated solution. “There are two types of customers that we don’t touch. One is the industry with low frequency of consumption, such as clothing stores; the other is small-sized stores, such as mom-and-pop stores or independent small shops.†Deric believes that this type of store has an integrated solution. The demand is very limited, compared to the most demanding customers from offline chain restaurants, retail brands, such as Starbucks, McDonald's, tribute tea, the whole family.
Non-code provides a full-service service for the store through the SaaS model. "Our plug-ins are small, written in a pure C language across platforms, and security is recognized by certification bodies," Deric said, and the non-code plug-ins are small, don't take up memory, and run smoothly after implantation, without affecting others. Any business. "And with a plugin you can bring all the scenes in, that is to say the plugin only needs to be implanted once, we don't need to do any upgrades or modifications to the store's system."
At present, non-code launched products mainly have six categories: cashier, card coupons, takeaway, customer management, micro store micro mall, AR games.
The non-code cashier service is similar to aggregate payment, including one-click verification, full platform docking and diversification. The cash register system docks the verification system with the cashier terminal (POS). Regardless of the source channel of the coupon code, one-click verification can be realized to facilitate consumer payment and merchant reconciliation. “Now, there are more than 3 million transactions in a non-coded cash register system, so even a five-second shake can affect thousands of transactions.†Deric said, this volume makes them Especially care about the security and stability of the back-end system.
Non-code card vouchers include cards and vouchers. “Cards refer to stored-value cards, as well as gift cards such as Starbucks gift cards that can be used as collateralized spending amounts. The vouchers are rich in content and contain a wide variety of categories.†Deric said that non-code is currently available for shops. There are four types of tickets to choose from, including merchandise coupons, vouchers, coupons, and point vouchers. In the process of using the card coupon, the consumer can complete the redemption or reduction through the Internet, the telecom operator, the third-party prepaid card and the bank channel, and the cashier does not need to judge the payment barcode channel, and the store configuration can be automatically determined. Complete the cashier, eliminating the need for identification and the risk of misidentification.
Take-out service is currently the fastest growing business in non-code. Deric said that the non-code take-away system can support third-party take-out at the same time (such as the US group delivery, Dada, hungry, etc.) and the merchants automatically deliver, without manual operation, and can achieve intelligent scheduling, management distribution with the merchants' wishes Set-up and settlement of fees and automatic reconciliation and report processing of the overall take-out business.
Although the take-away system is complicated, it is not the most difficult product to develop. In contrast, Deric said, the non-code "user management system" is more complicated. This system helps merchants complete "user portraits" and "shop portraits", analyze the behavior of store customers, achieve precise marketing, and provide differentiated services to members and non-members.
Regarding the "micro store micro mall", Deric said that the offline traffic is drained to the online, which is what many brand merchants have always wanted to do, but some have already "learned to become a teacher", and some have "not found a trick." ". “Many retailers regard the online micro-smart market as an ordinary sales channel, just to move things in the store to the online market and sell them again.†Deric said, while some merchants are counter-intuitive. In the meantime, the sales on the line and offline are separated, and each sale is different. “Buy things on the whole family’s app, you’ll find that these things can’t be bought online.†Deric said, this is the judgment made by non-code and the whole family after researching user behavior: offline purchase of daily necessities and lunch snacks, users The purchase behavior is small high-frequency, and online purchase of sea rush goods and high-quality red wine, the user's behavior is high-frequency low-frequency. This will encourage the brand to make rational judgments and take advantage of each other to avoid disadvantages.
In this process, in addition to giving strategic advice, non-code also provides micro-business services for online shop decoration, basic transactions, goods distribution, marketing activities, etc., including hundreds of spikes and so on. Marketing plug-in, powder-washing promotion; and through the self-built mall (public number / APP) to help enterprises build a new generation of micro-electronics sales system, to achieve online and offline interoperability, decentralized traffic aggregation, customer fans precipitation.
Finally, regarding "AR games", it is a series of small games with complete scenes and worldviews developed by non-code help shops to improve user retention and user experience. H5 interface, easy to operate, very interesting, playing in a dozen seconds, non-code has successfully tested this new form in cooperation with brands such as the whole family and McDonald's. "And our games will be associated with the product, such as the whole family during the promotion of the rice ball, the game may be the theme of the rice ball, after a period of time to change the promotion of coffee, then the theme of the game will be timely." Deric Say.
“Non-code is dedicated to solving the problem of the whole scene, but we actually have more than 160 employees, and the energy is still limited.†Deric believes that it is very time to do a good job in any segment. Rooted in research. "So non-code is very happy to cooperate with elites from various fields such as convergent payment, take-away, card coupons, etc., to learn from each other's strengths and complement each other."
Deric provides data that non-code currently serves 72 brands, covering a total of over 60,000 stores. In the profit model, non-codes are mainly charged for service fees, and two options are offered to the brand in terms of billing methods, or the order amount is subject to a certain percentage of service fees per order; or the transaction amount is subject to A certain percentage of the service fee is drawn on the total transaction amount.
In April of this year, non-code completed the A-share financing of RMB 29 million led by Shanghai Recapital Investment and Huasoft Investment. In 2015, it completed the RMB 7.2 million investment by Coco Capital, Yingnuo Angel Fund and Shannon Investment. Pre-A round of financing.
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