Escada Perfume Cap Capping New Technology

Escada introduced the new Moon Sparkle perfume, whose new closure is produced by RPC beauté. Whether it is men's or women's fragrances are used an ABS plated cover, die-cut steel shell and PP core. The Ms. design also includes an ABS electroplating collar and a POM (acetal) core. RPC Beauté stated that its recent cumulative investment of nearly US$1 million was used to improve the factory located in Marolles, France (previously Crown Holdings’ core beauty product packaging company), thereby significantly reducing the cost of cap production. Gérald Martines, general manager of RPC, said: “Even luxury brands are now extremely strict on cost control.” The company has designed a flexible, fully-automated, high-speed assembly line that can assemble any perfume or cosmetic top cover or closure and can handle up to Five different components. They also automated the loading and unloading areas of the electroplating line.

Martines said: “The style and shape of cosmetic products are simply ever-changing and endless, even if they are limited to a specific category of products, such as perfume caps. The product life cycle is very short, and new products It is almost impossible to re-sample with previous products. Because of this, product capacity is extremely uncertain and unpredictable. Therefore, automation in our industry is much more complicated than other industries."
According to the company, the amount of chemicals has been reduced, no heavy metals will be released, and no organic solvents will be used during the production process. There will be no coating or vacuum metallization, because this usually requires oxidation or consumption of steam, which will generate greenhouse gases. .

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