BEL Group Launches Squeezed Plastic Bottle Packaged Cheese Products

BEL Group recently launched a brand new package of The LaughingCow* cheese products. The packaging was packed in extruded plastic bottles, and the lids were fitted with Bellevue’s bomb-style lids.

The LaughingCow* cheese product was launched as early as 1921, when founder Léon Bel established a small cheese processing plant in the Jura region of France. Since then, The LaughingCow* has attracted generations of consumers, and packaging has undergone a series of changes that have made it the world-renowned BEL brand.

As the world's leading cheese brand, BEL Group recently launched The LaughingCow* cheese products in extruded plastic bottles in the UK, offering consumers a new way of enjoying through packaging innovations. The new package uses a 175-g multi-layer extruded plastic bottle that can be added directly to bread or dishes or directly to baked potatoes or cheese sauce.

Due to the large-calibre Billiard lid, consumers can invert the bottle and use it directly without affecting the stability of the bottle.

The hinged cover can be opened by one hand with a hinge with a diameter of 6 mm and printed with a brand logo. Bottle body seal adopts "easy to open" aluminum foil, with anti-theft function, while preventing oxygen from entering and microbial contamination, thus ensuring the freshness of the entire product.

Reprinted from: China Food Business Network