Yao Ming, Chairman of China Basketball Association: 4 guidelines for the development of the Chinese Basketball Association, 5 directions, 6 key dates: 2018-01-13 16:27
On January 13, the National Sports Industry Conference was held in Xiamen. At the meeting, Yao Ming, chairman of the China Basketball Association, gave a keynote speech entitled "Cohesion of Social Power to Promote Basketball Development." The Chinese Basketball Association also faces important historical responsibilities and tasks in the new form, the principles of the development and reform of Chinese basketball, and the Chinese Basketball Association’s efforts to do six aspects of the work.
The 19th CPC National Congress opened a new era of building socialism with Chinese characteristics. This new era belongs to everyone. Every industry belongs to Chinese basketball. The report of the 19th National Congress pointed out that the main contradiction in our society has been transformed into a contradiction between the people’s growing good life and unbalanced development. The Chinese Basketball Association also faces important historical responsibilities and tasks in its new form:
1. Innovation system reform;
2. Promote supply-side reforms;
3, expand the industrial structure;
4, to meet the national fitness
5, to meet the people's needs for a better life.
Yao Ming revealed that he and the Chinese Basketball Association work ideas, that China's basketball development and reform should uphold four principles:
1. Reform and innovation and adulthood;
2, industry norms, guide the market;
Recently, the China Basketball Association is preparing to establish ten special committees for coaches, referees, youth, news, and the chance to talk about it. Professionals who love basketball in society are included in the industry system. Through brainstorming, democracy, concentration, and science, democracy, Decision-making mechanism and industry scale of the rule of law.
3, body-oriented, expansion of the brand;
Competitive performance industry is the core of the sports industry. The China Basketball Association plans an event as the core, integrates social forces, launches more influential brand events, and plays a role in the sports industry.
Taking the CBA league as an example, at present, CBA companies have formed a corporate governance structure and have formed a community of interests with the club. The competition operations, business development, brand promotion and other work have been carried out smoothly. This year's business revenue hit a record high and influence. constantly improving. The CBA league is currently in a critical period of brand promotion. The CBA brand is still far from the basketball leagues of other developed countries in terms of popularity, reputation, and loyalty, but these gaps are also our development. space.
The Basketball Association will play the role of industry guidance to the maximum extent and perform league supervision duties. CBA will play a decisive role as the main body of the market, and make use of the professional team's intensive cultivation and overall management. Only the various aspects of the league’s management, including brand image, competition management, sponsorship services, event promotion, media relations, social responsibilities, internal systems, etc., should be promoted to a brand management level. If you are good, you will not be able to grasp the initiative in the competition, gain further recognition from the society, and gain market recognition.
4, cultivate talents, lay a solid foundation.
Talent training is a systematic project that includes participants, managers, and operators. It is necessary to train basketball talents at all levels according to the objective laws of basketball, human-centeredness, and systematic and systematic guidance.
With the care and support of the leaders of the State Sports General Administration, the new China Basketball Association is working hard on six aspects:
1. Actively complete the role change and association construction of de-administration;
2. Deeply implement multiple deployments of basketball national team construction at all levels;
3. Efforts are made to promote the self-improvement of professional leagues such as CBA, WCBA and NBL in the East;
4. Participate in various preparations for the 2019 Men's Basketball World Cup;
5, vigorously lead the masses of basketball, basketball, youth basketball, three pairs of three and other activities;
6. Actively carry out various international contacts and cooperation with foreign countries.
After the meeting, Yao Ming also talked about his own understanding and thinking about the development of China's sports industry. With the vigorous development of the Chinese sports industry and the active construction of sports in various localities, Yao Ming stated that there are cultural features and traditions everywhere, and as long as we develop along characteristics and traditions, we can't go wrong. Sports is people-centered, what local residents like and what are their characteristics. What we must do is to do more with less.
Yao Ming believes that the development of the sports industry is to enable more people to join the ranks of sports. At the same time, it has a positive role in promoting the upgrading of the national productivity and the upgrading of the industry. Yao Ming said: The development of sports is inseparable from the sports industry, and the economic base determines the superstructure. I think that doing a good job in the sports industry determines how high the sports industry can reach.
At present, there is still a certain gap between the development of China's sports industry and developed countries. Yao Ming believes that this difference lies in the guidance of young people's sports interests and hobbies. Yao Ming used his own example to say: Now that e-sports is very hot, I can be considered an e-sports player, but this is not my job, but I am interested. Sports itself is also a kind of game, guiding interest is the most basic thing. We need to think about how we can guide our interests. Teenagers like novelty, competition, and communication, and these elemental sports are all available. We should put together these aspects in a way of assembling blocks and taking sports competitions as the core so that young people can enjoy sports.
On January 13, the National Sports Industry Conference was held in Xiamen. At the meeting, Yao Ming, chairman of the China Basketball Association, gave a keynote speech entitled "Cohesion of Social Power to Promote Basketball Development." The Chinese Basketball Association also faces important historical responsibilities and tasks in the new form, the principles of the development and reform of Chinese basketball, and the Chinese Basketball Association’s efforts to do six aspects of the work.
The 19th CPC National Congress opened a new era of building socialism with Chinese characteristics. This new era belongs to everyone. Every industry belongs to Chinese basketball. The report of the 19th National Congress pointed out that the main contradiction in our society has been transformed into a contradiction between the people’s growing good life and unbalanced development. The Chinese Basketball Association also faces important historical responsibilities and tasks in its new form:
1. Innovation system reform;
2. Promote supply-side reforms;
3, expand the industrial structure;
4, to meet the national fitness
5, to meet the people's needs for a better life.
Yao Ming revealed that he and the Chinese Basketball Association work ideas, that China's basketball development and reform should uphold four principles:
1. Reform and innovation and adulthood;
2, industry norms, guide the market;
Recently, the China Basketball Association is preparing to establish ten special committees for coaches, referees, youth, news, and the chance to talk about it. Professionals who love basketball in society are included in the industry system. Through brainstorming, democracy, concentration, and science, democracy, Decision-making mechanism and industry scale of the rule of law.
3, body-oriented, expansion of the brand;
Competitive performance industry is the core of the sports industry. The China Basketball Association plans an event as the core, integrates social forces, launches more influential brand events, and plays a role in the sports industry.
Taking the CBA league as an example, at present, CBA companies have formed a corporate governance structure and have formed a community of interests with the club. The competition operations, business development, brand promotion and other work have been carried out smoothly. This year's business revenue hit a record high and influence. constantly improving. The CBA league is currently in a critical period of brand promotion. The CBA brand is still far from the basketball leagues of other developed countries in terms of popularity, reputation, and loyalty, but these gaps are also our development. space.
The Basketball Association will play the role of industry guidance to the maximum extent and perform league supervision duties. CBA will play a decisive role as the main body of the market, and make use of the professional team's intensive cultivation and overall management. Only the various aspects of the league’s management, including brand image, competition management, sponsorship services, event promotion, media relations, social responsibilities, internal systems, etc., should be promoted to a brand management level. If you are good, you will not be able to grasp the initiative in the competition, gain further recognition from the society, and gain market recognition.
4, cultivate talents, lay a solid foundation.
Talent training is a systematic project that includes participants, managers, and operators. It is necessary to train basketball talents at all levels according to the objective laws of basketball, human-centeredness, and systematic and systematic guidance.
With the care and support of the leaders of the State Sports General Administration, the new China Basketball Association is working hard on six aspects:
1. Actively complete the role change and association construction of de-administration;
2. Deeply implement multiple deployments of basketball national team construction at all levels;
3. Efforts are made to promote the self-improvement of professional leagues such as CBA, WCBA and NBL in the East;
4. Participate in various preparations for the 2019 Men's Basketball World Cup;
5, vigorously lead the masses of basketball, basketball, youth basketball, three pairs of three and other activities;
6. Actively carry out various international contacts and cooperation with foreign countries.
After the meeting, Yao Ming also talked about his own understanding and thinking about the development of China's sports industry. With the vigorous development of the Chinese sports industry and the active construction of sports in various localities, Yao Ming stated that there are cultural features and traditions everywhere, and as long as we develop along characteristics and traditions, we can't go wrong. Sports is people-centered, what local residents like and what are their characteristics. What we must do is to do more with less.
Yao Ming believes that the development of the sports industry is to enable more people to join the ranks of sports. At the same time, it has a positive role in promoting the upgrading of the national productivity and the upgrading of the industry. Yao Ming said: The development of sports is inseparable from the sports industry, and the economic base determines the superstructure. I think that doing a good job in the sports industry determines how high the sports industry can reach.
At present, there is still a certain gap between the development of China's sports industry and developed countries. Yao Ming believes that this difference lies in the guidance of young people's sports interests and hobbies. Yao Ming used his own example to say: Now that e-sports is very hot, I can be considered an e-sports player, but this is not my job, but I am interested. Sports itself is also a kind of game, guiding interest is the most basic thing. We need to think about how we can guide our interests. Teenagers like novelty, competition, and communication, and these elemental sports are all available. We should put together these aspects in a way of assembling blocks and taking sports competitions as the core so that young people can enjoy sports.
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