Overall orders for daily goods increased by more than 10%
The Canton Fair is known as the "barometer" of China's foreign trade, and is also a window to measure the competitiveness of labor-intensive manufacturing companies in a region. A person from the Municipal Bureau of Commerce stated that labor-intensive companies are also more sensitive to external factors such as price, exchange rate, and cost.
Compared with most exhibitors, they lamented the fact that the profit margin business is difficult to do. This year, the exhibitors of the Guangzhou Canton Fair generally reflected that “warming up†seems to be becoming a bright spot.
According to the person in charge of the Foreign Trade Department of the Municipal Bureau of Commerce, “Orders, confidence indexes and other indicators have shown a steady rise, especially in daily necessities such as toothbrushes and personal care products, negotiating with more customers and demand. The overall price increase is above 10%."
The recovery of foreign market demand and the recovery of buyers will restore market confidence, but the improvement of the company’s own cost control capability is the “warming up†tone.
In recent days, the renminbi exchange rate against the US dollar hit another record high. Last Friday, the median price was reported at 6.2082. As of the end of April 2013, the RMB had appreciated by 0.7% in 2013. This also means that when the orders at the beginning of the year are now settled in U.S. dollars, the profits will shrink by 0.7%. For this reason, export companies clamor for days.
However, the above-mentioned person in charge of the Municipal Bureau of Commerce estimates that the average US dollar-to-the-renminbi limit acceptable to foreign trade companies in the city is around 6.1, and individual companies can even accept a limit of appreciation of 5.8. Comparing with the average acceptable appreciation limit of 6.25 reflected last year, it is actually an improvement of the competitiveness of our export enterprises.
Competitive weapon and innovation
Rely on new technologies and product updates to hit the market
After years of transformation efforts, independent innovation products have become the most prominent highlight of the city's enterprises participating in the Canton Fair. At the Canton Fair, Yangzhou toothbrush can be described as a highlight. Several exhibitors generally reported that export orders have increased by about 20% year-on-year, accounting for more than half of the market.
“To buy cheap toothbrushes, Yangzhou may not be the best place to go. They should go to Vietnam.†Hang Ji set up a toothbrush company exhibitors said: “Our products, there are some elements and styles are very unique, there is no other place of."
This year, Jiangsu Sanxiao Group has occupied the high-end market of international toothbrushes with its advanced physical sharpening technology and has been favored by foreign investors. Innovation has become the main development direction of "Yangzhou Manufacturing."
A vase produced in Yangzhou has maintained a steady growth every time it participates in the Canton Fair. The increase this year is as high as more than 20%. The story of focusing on new product development attracts attention from Yangzhou Quanhua Glass Arts & Crafts Co., Ltd.
The company's official Ge Chunquan told reporters that the mystery of growth is that each exhibitor Canton Fair has guaranteed more than 80% of the new product update rate. “For example, we observed that since the spring of this year, the color of foreign clothing has been dominated by white and purple, and we immediately put the vase. The main color of the color was adjusted to white and purple, which really was welcomed at this Canton Fair."
According to the Municipal Bureau of Commerce, in the face of the international market, the homogenous competition with low prices is increasingly fierce, and the innovative products with independent research and development have obvious advantages. The Canton Fair is becoming a new stage full of hope for innovative companies.
success case
The secret of Yangzhou toys "not off-season"
Perhaps not every company can achieve the transformation of innovation, but behind every successful company, there are efforts to improve their own creative qualities.
Plush toys have always been a traditional industry in our city, but due to factors such as low technological content, high labor costs, and strict trade barriers, in the past two years, our city's plush toy companies have been fighting for survival. Has become the goal of many companies.
The lively Smurfs, the handsome Ninja Turtles, the lovely hello kitty, the whimsical Dora... This is the booth of the Yangzhou Aidixiu Toy Home Textiles Co., Ltd. at the Canton Fair. It is understood that the company's focus on authorizing the research, development and design of toys not only consolidates past cooperation with merchants in Central and South America, but also attracts new European merchants and converts traditional toys into off-season for high season.
“Generally from April to October is the peak season for the production of plush toys by our company in Yangzhou, but in our company, it is not so obvious during the busy season. It can be said that all seasons are peak seasons,†said Yao Yumei, the company’s director.
So, where is the secret of Ai Dixiu's unseasonable off-season?
“To authorize toys.†Yao Yumei told reporters that toys such as Smurfs and Dora, which are very popular in foreign countries, have intellectual property rights protection. If they are not authorized, enterprises can at best make pirated toys. They can't go to the countertops and can't enter big shopping malls. .
However, not all toy companies can get such authorization, "mainly depends on the design capabilities of enterprises, design capabilities, but off, and companies that can't get on after receiving an order abound." Yao Yumei told reporters that authorized toys Whether it is quality or design requirements are very strict, "When doing the first authorized toys Dora, we have changed back and forth more than 20 times design drafts, there are several times almost completely overthrow, and ordinary At the very least, toy design should be changed two or three times."
Of course, after paying, the return is also very rich. Yao Yumei calculated an account for the reporter and obtained an authorized toy that would increase the profit by 8%-10% compared to ordinary toys, and it also had long-term protection in sales.
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