The New China Metropolis Daily said that in the first half of this year, with the steady growth of the domestic electronic payment industry, the company continued to increase market sales and open up new customers. The company's main business maintained steady growth compared with the same period of last year, and its performance growth was in line with expectations. In the first half of the year, the company's performance was not lacking. The sales revenue of POS machines increased by 42.75% compared with the same period of last year. The company's POS machine rental income increased by 20.64%, and the gross profit margin was 88.04%. It maintained a high gross profit margin and accounted for 3.32% of the company's total revenue. The gross profit margin of the company's card reader sales was 65.11%, accounting for 2.12% of the company's total revenue.
In the first half of the year, the company's main operating income from pos machine sales accounted for 94.30% of total revenue. The change in gross profit margin of POS machine sales will directly affect the company's comprehensive gross profit margin during the reporting period, while the company's POS machine gross margin is 45.45%, compared with last year. In the same period, it decreased by 7.09%. This was mainly due to changes in the company's market demand. By adjusting the product sales price and product sales structure, the proportion of telephone POS models in sales increased significantly, resulting in a decline in the gross profit margin of the company's POS machines.
As a high-tech financial electronics industry, it is often easier to attract competitors to join. As a leader in the industry, New China has maintained strong growth in its competitors, and its technical level and market development and maintenance capabilities have formed a high level of competition barriers. Jin Yuan Securities analyst Qiu Hongtian said that in addition to developing new POS terminal models, the company is also vigorously promoting the development of electronic payment systems with payment clearing functions for industry customers, mainly for customers such as tobacco, power, petrochemical and other industries. . At the same time, the company's electronic payment industry is in a period of rapid development. With the liberalization of third-party payment licenses and the rise of e-commerce, the development of e-commerce COD (cash on delivery) system has also brought new opportunities for the company.
In addition, the company's development of the international market also offers "smuggling". At the same time of the release of the report, the company disclosed the overseas acquisition plan, and plans to subscribe for 10.1085 million convertible preferred shares issued by Exadigm and Inc. in the United States with its own funds of USD 3 million. After the completion of the subscription, the company holds the total share capital of Exadigm after the issuance. 20% equity. Founded in 2000, Exadigm is headquartered at 2871 Pullman Street, Santa Ana, California, USA. The company has a registered share capital of 4043.41 shares, which is mainly engaged in the sales, research and development and technical services of financial POS equipment, and provides electronic payment communication services to customers. Overall solution
The management of Xinguodu said that in the second half of the year, the company will expand its equity cooperation with its existing customers, Exadigm and Icn, to strengthen cooperation and trust with customers and promote the company's products in the US market. The expansion of overseas markets has brought new markets to the company.
It is reported that the new country has been committed to the design and development of financial POS terminal hardware and software, engaged in the production, research and development, sales and leasing of financial POS machines, while using financial POS machines as technical carriers, to commercial banks, China UnionPay, social third parties The single service organization provides electronic payment technology services and was listed on the GEM in October 2010.
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