VR technology has now reached a mature stage, and it is even predicted to be the emerging technology that will subvert the major industries after computers and mobile phones.
The marketing model of the home industry has also undergone qualitative changes under the influence of VR. The predictability of VR can highly reflect the real scene after the renovation of the house, enabling people to have an immersive consumer experience.
VR
It refers to the use of computer to generate a simulation environment, with multi-source information fusion interactive 3D dynamic vision and system simulation of physical behavior, can restore the real scene in the system, create a panoramic model, make people immersive Experience.
In the case of constant changes in consumers, the post-80s and post-90s have become major consumer groups. They are looking forward to having a modern and technological consumer experience. Through their recognition and interest in VR technology, it is foreseeable. The next outbreak of technology is VR.
The marketing model of the home industry has undergone a qualitative change in the quiet. From the original traditional offline industry, it gradually transformed into an Internet home improvement and e-commerce platform, and began to realize the online + offline operation mode. Today, VR technology has made the product display more diverse and realistic, and this alone has touched most homeowners.
VR is not just a hardware or technology, it is a commercial model. VR can highly restore the real scene after the house decoration, users can not only experience the tile paving effect of the house, but also feel the style of decoration, the matching of furniture, the scale of space and so on.
In general, VR has three major advantages:
First, drainage
Offline stores can attract traffic through VR assembly, based on VR's heat and gimmicks, plus consumers' natural curiosity and freshness of new technologies, which can greatly divert the store.
Second, pay for the "reality"
VR can make real consumers get rid of the fear of flat renderings, because the virtual reality makes the target customers have no reason to refuse to pay because of the uncertainty of the final use effect, consumers can make decisions faster and save through VR. Decision cost.
Third, cost savings
There is no need to prepare too many model rooms in the store. The VR scene change system can save the construction cost for the store, and can also solve the communication problem between the terminal retail channel and the designer channel.
From this point of view, the panoramic shopping experience has saved a lot of thoughts for consumers and businesses.
“Experience†is rigid demand
Intelligentization has become a part of people's lives. For consumers, “experience†is the most important indicator for judging service quality.
It is valuable to make consumers feel comfortable, so it is necessary to implement experiential marketing. It is the rigid demand of consumers for “pre-decoration†to present the home decoration design to the consumers in a predictable way, and to restore and present the final home improvement effect in advance.
Before the home improvement industry jumped into the Internet-based drowning, the home improvement industry had already been scarred, and the design was unprofessional, the construction was unscientific, the acceptance was not standardized, and the maintenance was not timely, which plagued the home improvement industry.
VR technology helps users realize the advanced experience and solution choice of hard-packing, soft-packing, home appliances, etc. in the home improvement field. As a result, the problem of “information asymmetry†in the traditional home decoration field has finally come to an end.
As people's living standards continue to improve, and intelligent technology is gradually enhanced, VR customization can enable people to understand products more deeply, so that people can more closely experience product performance, and VR customization can better meet the diversity of people's consumer needs.
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