China, as one of the fastest growing markets for the maternal and child industry, has a huge user base and a rapidly growing demand for high-quality products. At the same time, the Orientals have always attached importance to the word-of-mouth relationship between people and mothers. Products are always at the core of meeting the real needs of users. As the origin of the Renaissance, Italy's life is to pay attention to the people-oriented experience, and Chicco Zhigao is to the extreme. In 2016, Chicco first planned and conducted a “smart journey†in China, where the Chinese mother went to Italy for the first time.
Starting with a small bottle, Chicco Chico is a mother and baby national brand for half a century. Always adhering to the brand concept of comfort, professionalism, safety, convenience and reliability, Chicco never let go of any opportunity to improve products. The pacifier in a baby's mouth has to go through at least four years to formally market. This seems to be incompatible with the popular Internet-style fast food practices, but it is through the Italian-style stubbornness that "time will tell everything" that mothers can understand - there will be Chicco Chicco in places where there are treasures.
Product, that is, the standard to meet customer needs; wisdom, wisdom of life attitude; the journey of wisdom, that is, the happy life pursued by mother and baby. As a mother-in-law brand Chicco Zhigao, born in Lake Como, the most beautiful lake in Europe, during this short 4-day journey, this event also incorporates elements of Italian romance: strolling along Lake Como and tasting The most traditional Beiyi cuisine, the Milan Duomo square, and the 100-year-old castle hotel... Unlike the original brand visits and factory secrets, Chicco specially invited Chinese mothers from different backgrounds. On behalf of them, in addition to their unique experiences in life and parenting, some mothers have even been engaged in maternal and child medical work, which allows them to experience this event from multiple angles. Chicco also led her mothers to visit the Chicco Fairy Tale Village and the global headquarters, and exchanged interviews with local mothers, Chicco Zhigao leaders, and product development leaders to exchange and disseminate parenting ideas and experiences in different countries. Before this event, these Chinese mothers were already loyal users of Chicco products. During the Italian period, other Chinese mothers took on a cross-national tour guide and used the hottest live broadcast platform in China to carry out the Chicco Chicco Milan flagship. Shop guide and new product experience. Through this multi-angle, multi-form, and cross-regional experiential activities, Chicco and the Chinese mothers staged one of the happiest parent-child reality shows of 2016.
The journey of wisdom and wisdom fulfills the promise of personal experience with Chinese mothers. Chicco will continue to carry out “experiential marketing†as always. This is not a full stop, but the starting point for the journey of a happy life, the heart of wisdom, and really for every mother in China!
About Chicco Chicco
Founded in 1958, Chicco is the most famous baby products brand of Artsana.SPA. It has a market share of more than 90% in Europe and is distributed in more than 50 countries around the world. With a background in professional medical research, Chicco has established the first baby observation center in Europe. Through careful observation of the baby's growing behavior, it has developed a more intimate, safe, comfortable and reliable full line of infant products, involving 0-6 years old. Every aspect of your baby's life.
The Chicco brand entered China in early 2001 and has a history of more than 10 years.
To this day, Chicco is still persevering and giving every care to every mother baby in China.
Unlimited love, all in Chicco.
We can make Metal Stand,Steel Stand,Stainless Steel Stand for you.
Metal Stand,Steel Stand,Stainless Steel Stand,Poster Stand,Customized Stand,Poster Display Rack,Poster Board Stand,Feet,Stand
MGX Metalworks Co., Ltd. , https://www.metal-mgx.com