Variable Data Printing: Brand-new Sky for Anti-counterfeiting Logo Printing

In recent years, digital printing machines have become a big hit in the fast printing market. Their characteristics of being suitable for short-run, personalized and variable data printing not only bring continuous surprises to commercial printers, but also open up a whole new brand of anti-counterfeiting labels. Sky. Zhaoxin and Zhengdi have achieved great success in the anti-counterfeiting label market in recent years, and to a large extent they are due to the company's first introduction and use of digital presses.

As early as 1999, Megan introduced the HP Indigo Press ws2000 digital press with web feed. Initially, the company was preparing to use it for cable identification. However, due to market reasons, this equipment is not suitable for use. Pull the cable, so the pull line project was shelved. After continuous research and exploration, the company has successively developed color-disclosed anti-counterfeiting labels and dual-effect anti-counterfeiting labels for logistics. Digital printing machines play an important role in them. In the interview, Mr. Wang Zhongzhen did not disguise the appreciation of digital presses. He pointed out that the greatest advantage of digital presses in label printing lies in the characteristics of their personalized and variable data. Because the color code on the label can be divided into several groups if it is printed by a digital printer. The color of each group is different. This kind of printer can't do it. At the same time, Megacredit has developed a microfilming technology that can reduce the text to small words that can only be read with a magnifying glass. These microtexts are also printed using digital printers. After testing and practical applications, the resolution has reached the level of security. The company's requirements have been used by the company in the product labeling for the Tianjin Tasly Group.

It is precisely because digital printing technology has provided the possibility of various anti-counterfeiting labels. So the company has already installed three digital printers, of which two have used web feeds and one used single paper. Sheet paper feed. The company's annual output is about 500 million, all of which are printed on digital presses. At present, Zhaoxin has obtained anti-counterfeiting label printing orders from many famous enterprises such as Guizhou Maotai Group, Jiangsu Xiansheng Pharmaceutical Group, Guangdong Midea Group, and Jilin FAW Group.

The advantages of personalized and variable data that are unique to digital printing technology have also been optimized in Zhengdi Company, which is also a high-tech professional anti-counterfeiting company. Since the introduction of the HP Indigo Press 1000 digital press and software in 2002, random serial numbers, randomly-changing characters, random bar codes, etc. have become easy to operate thanks to digital presses. Mr. Li Junxiong proudly pointed out: "Zheng Di does not have two identical logos." In addition, as the director of the production center, Mr. Li Junxiong also pays special attention to the quality and speed of digital printing machines. In his view, the digital printing press is more advanced than the general ink-jet and ink-jet printing equipment. Liquid ink produces offset-quality prints, and 175 lines/inch of high-precision printing make the print quality even better.

At present, Zhengdi’s customers have reached hundreds, such as “Jin Jian Nan” and “Yin Jian Nan” of Sichuan Jiannanchun Group; Guangdong Lafang Group; Guangdong Piaoying Group; Shantou Big Impression Group, etc. The company provides security signs.

Although the two companies are full of confidence in using digital printing machines to print anti-counterfeiting labels, in actual production, the existing digital printing machines of the two companies cannot be used to print spot colors. When there are spot color printing requirements, they can only ask for help. In the traditional printing method. In this regard, both Mr. Wang Zhongzhen and Mr. Li Junxiong stated that this is not a defect in digital printing technology itself, but only an upgrade of equipment.