The coordinates of the California wine industry in the Napa Valley is not really a true sacred place. The idyllic towns scattered throughout the vineyards are more Buddhist than Burberry , a country-style fashion brand ; caps and skirts are more than Chanel's. With the E & J Gallo Winery (E & J Gallo) recently announced the appointment of a combination of British designers Basso and Brooke (Basso & Brooke) "resident designer" for its traditional wine brand Turning Leaf (Turning Leaf) and slightly here Drunk people turned their attention from the cellar to the fashionable T stage. Baso and Bruck are known for their erotic patterned fabrics.
This cooperation is the latest example of one of the hottest trends for emerging fashion brands: through cross-industry alliances to increase revenue. Although this is not a huge jump in concept, the thought of a fashion designer as a key figure in a carpet company, a hotel, or even an automobile or public wine brand is somewhat confusing.
It is true that Bassol and Brooke are not the first person to stage the bottle design stage. Matthew Williamson (Matthew Williamson) worked for Coca-Cola (Coca-Cola), Jade Jagger (Jade Jagger) is Belvedere (Belvedere vodka), Jean Paul Gaultier (Jean Paul Gaultier) as snow champagne (Piper-Heidsieck champagne) designed bottle. However, in the relatively serious sparkling wine industry, so far has not been engrossed in such fantastic ideas, especially on such a scale. In the industry, even minimalist signs can be considered deviant. As a resident designer (this is only nominal, they have not moved to Napa Valley), Basso and Brooke for 2000 bottle packaging design, care of a blog, designed limited edition umbrella, and arranged for the London department store retail site.
Turning Leaf brand will benefit from. "At least in the UK, it is not fashionable wine," Christopher Brooke (Christopher Brooke) recognition. Obviously, wine makers hope to completely change this through cooperation with Basso and Brock. Brooke said that for them, there are many considerations for the promotion of the image, "the news effect will be more than a commercial effect . "
As the beginning of cooperation, Brooke and Jialu management stayed in the best vineyards in Healdsburg, California for a whole day. Brooke dressed in seersucker sports jacket and blue jeans, carry Exhibit A: a bottle of Turning Leaf Chardonnay, rolled in a huddle printed Basso and Brooke 2010 spring and summer fine pattern of colorful sleeve in. The packaging of snow leopard prints, erupting volcanoes, roses, and psychedelic motifs is very strange because of the limitations of wine bottle outlines.
"We are inspired by Jeff Koons (Jeff Koons) bottle stickers art," Brooke said, referring to a feature of the artist's oil paintings recently: scantily clad models floating in the flat, magazine-like image. Of course, the design here doesn't have any restrictive images. “ That was part of our history, †said Brooke. “ People always think that we will bring this in. †Instead, what appears in the bottle design is some fluorescent leaves, which is paying tribute to their newest customers. .
In the vineyard, Brooke saw Gallo, chief winemaker Karl Dennison (Cal Dennison), a cowboy outfit, Alice mustache. Two people sitting at the table, identify six kinds of Turning Leaf mixed wine from a glass of pink wine in the cup.
Brooke handed Dennison the bright bottle : " Not particularly conservative. " Denison observed. "But on the Turning Leaf has traditionally been a conservative brand," he said.
" But you have to get someone else's lips, " Brooke said. " You have to go beyond the limits of thinking. " Denison tried to approach this idea. " This will attract their eyeballs, " he said. "Then capture their imagination." Well, he said, this stunning wine bottles will inspire customers' taste color, "although some unexpected, but it is the Turning Leaf brand motto.
Denison finished product is a series of Turning Leaf wine, pointed out that their taste and texture. Brooke shook the wine in the glass, checked their color, sprayed in a paper cup, but failed to show a rich wine tasting. " I prefer Pinot Grigio instead of Chardonnay, " he said, perhaps forgetting that it was Ronninger who was trying to try Basso and Brook's packaging. Then, before tasting Pinot Noir, he said: " I really like this. I have never tried it before. " He probably also hopes that customers will feel the same after seeing the packaged bottles .
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