In 2016, the home furnishing industry can be described as “the wind and the skyâ€, the Internet home improvement continues to be hot, and the smart home and the whole house customization set off a wave of turmoil. What are the things that are enough to be remembered by the industry?
Key words 1, multi-business mode - lifestyle new mode
In 2016, multi-format development became the consensus of the development of the home industry. Actually, the family has advanced into the fields of pension, imported food, cinema, fitness, and housekeeping; Red Star Macalline, Yuexing Home, Jimei Home, Qumei, and Europa have also introduced their lifestyles to the store. The rise of the Internet has completely changed people's consumption habits, and the complex of multi-format collections will become the mainstream trend in the future.
Keywords 2, VR - technology promotes industry change
2016 is the first year of VR outbreak in the home furnishing industry. A tool linking virtuality and reality brings new possibilities to the traditional home furnishing industry. In March, Europa built the first VR digital showroom for the home furnishing industry. Boloni, Piano, Sofia and other companies have launched VR experience. Home Network Media Sina Home also officially launched the VR online platform on June 1, 2016. From the current immersive scene, to replace the offline store, really bring the feeling of immersive, VR's road is still very long.
Key words 3, exhibitions - from the scale to the texture
The original furniture exhibitions were all in Guangdong. However, in recent years, with the rise of Shanghai Exhibition, the exhibitions that promote design and create fine products have been more and more popular. In 2016, Milan Furniture Fair debuted in Shanghai, China. In addition to the Guangdong and Shanghai exhibitions, the first Beijing International Furniture Fair opened in 2016, which prompted the China Furniture Fair to change from a strong competition to a new three-legged structure.
Key words 4, capital - half of the sea half flame
In 2016, the home furnishing industry ushered in a concentrated listing. Op Lighting, Hengkang Home, Gujia Home, Fusenmei, Yazhen Home, and famous carving decoration have successively listed on A shares. Half of the sea is half the flame. Affected by the capital market, in 2016, Internet home improvement suffered from Waterloo, and a number of Internet home improvement companies such as Wall Frog Technology, Livable Home Improvement Network and Yiju.com closed down.
Key words 5, design - the driving force of the driving industry
In 2016, the design of the home industry was very busy. Red Star Macalline Co-Creation Fund and Innovation Design Alliance created the “Inheritance? Stand Out†2016 Milan Design Week; actually the top-level design center has been opened in Xi'an and Chengdu, and the home is also awarded the 2016 China Interior Design Promotion Award; Sina Home and Jane I, Imola, Europa and other companies have launched a number of cooperation in the field of design, creating an effective communication platform for Chinese and foreign designers.
Keyword 6, acquisition - big fish eat small fish
As an important means for companies to seek expansion, the acquisition continues to be staged in the home industry. Emperor Sanitary Ware plans to acquire 100% stake in Ou Shennuo Ceramics; Acquired to acquire Changchun Sun Home; Dong Yi Risheng acquired 51% equity of Chuangyu Industrial; Del acquired Suzhou Bai Desheng. At a time when market competition is increasingly fierce, many home furnishing companies are looking for competitive advantages, and the merger trend is intensifying.
Key words 7, environmental protection - green transformation is imminent
In recent years, the environmental storm caused by the smog has swept the home industry. Following Beijing, in 2016, Shenzhen introduced the “Prohibition of Paint Order†in the furniture industry. Boloni's first perverted environmental protection standard, Red Star Macalline wrote green environmental protection into its corporate mission, Qumei released its first corporate social responsibility report, and practiced green environmental protection. Environmental protection is still a hot spot in the home industry.
Key words 8, smart home - external cold heat thinking
External cold internal heat is a true portrayal of the smart home industry in recent years. On the one hand, not only traditional home appliance manufacturers such as Haier and Midea have launched smart home appliances, but also Internet giants such as Xiaomi and Ali have also rushed to the smart home market through the promotion of smart hardware. On the other hand, after the user “early adoptsâ€, they tend to watch calmly, because the quality of control is always the key to determining the user experience.
Keyword 9, e-commerce double 11 - from digital carnival to calm
2016 Tmall double 11 home category has reached a new high. According to incomplete statistics, more than 30 home brands have lost billions of sales. The soaring “speed and passion†of the numbers pushes the double 11 carnival to the extreme. However, problems such as disorderly competition, price fraud, products and after-sales after the carnival are endless, and the real promotion of the industry should be the development of the home e-commerce itself.
Key words 10, craftsmanship spirit - making the heart from marketing hot return
“Artisan Spirit†is a high-frequency word in the home industry in 2016. The left and right sofas and the federal furniture are the "ingenuity" representatives of the Chinese home furnishing industry. They are listed on CCTV's "Artisan Spirit" documentary. The major enterprises and exhibitions also have the theme of craftsmanship. To make a name for China, the answers for the entire country and the entire industry are the same, that is, the “artisan spirit†must be passed down and promoted.
Zipper Pull
Zipper Pull
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Shenzhen YYX Zipper Manufacture Co., Ltd was founded in 1990. Based on years' experience in zipper production, our zipper are highly appraised by customer in the feilds of garment processing, handbag and tent production. We also produce Lanyard , and Metal Hardware Accessories.
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