The three hurdles for operating a children's amusement park must be

With the emergence of an ever-growing number of playground innovation projects in the market, many operators have often overlooked some basic issues. Only by solving these problems can children's amusement parks develop in a healthy and long-term manner.

First, how to attract parents to bring children to spend?

At present, the pricing of children's large-scale playgrounds on the market is often in the hundreds. Small amusement parks are also worth several tens of dollars. It takes nearly a hundred to play several games. This is not a small expense and burden for ordinary families. With the high cost of raising children and the limited space available, the freshness of play items decreases after repeated consumption. How should this be solved?

China Net suggested that the venues in the park can be properly opened to increase the immersive amusement experience in multiple scenes. For larger playgrounds, children's activities can be designed according to different age groups and the contents can be differently designed, and high-tech and leading equipment can be fully utilized. facility. Such scenes as Star Wars, ancient tribal adventures, surfing and other immersive amusement experiences enhance consumers' stickiness and maximize children's staying time and repurchase times in shopping centers. If it is a small playground, then the rotation of the equipment, for more interesting equipment, can be properly updated to attract more parents and children.

Second, how to avoid homogenization of an endless stream of children's play?

With the continuous increase of children's amusement parks, homogeneity is a problem that cannot be avoided until the end. This point, China Network has been introduced in previous articles. (Extended reading >>> How to make profits from the homogenization of children's play business?) First, the children's play industry should focus on experience, operate the thematic design to avoid homogeneity, and second, the homogeneity of the brand or a short period of time, We must rely on multi-industry cooperation to achieve chain operations. We should not limit ourselves to our own industry. Some of them rely on shopping malls and commercial real estate. We can operate and maintain according to our own specific conditions, and we can quickly realize the operation of chain and enterprise, and realize Maximize the benefits. Again, the nature of business is still to do a good job of service, to ensure that the service can guarantee sustainability. Every day you can change different games and activities. Parents bring children to look forward to seeing children playing with other children, if the operators can create This kind of amusement atmosphere, in this way, attracting customers to their own venues is not our hardware and space. At this time, its sustainable attraction can be maintained.

Third, how to efficiently operate site area?

Since many single playgrounds can no longer meet the individualized consumer needs that have been upgraded, many children's amusement parks will use “big” as a competitive weapon to expand their area. However, ChinaNet.com has learned that after selecting a large area, if the pulling force of the “big” image on the passenger flow is less than the loss of performance brought about by the reduction of the floor effect, it will not be worth the loss.

In response to this problem, ChinaNet.com proposes that a reasonable layout of layouts should be carried out, and that space and facades should be used to improve the effectiveness of the layout. This is an effective expansion. If the children's slides in the park are combined with interactive projection technology, the slides can change a variety of games, and the children can also interact with the projected game content; it can also cooperate with other businesses on the basis of children's play.