China has become a full member of the WTO. According to the division of WTO, "printing industry" belongs to this part of "vocational service" in the service industry. After joining the WTO, China's service industry will be greatly affected, and the printing industry is no exception. How to deal with the impact is an issue that should be considered at this stage in the printing industry in China.
1. Opportunities to join the WTO will enable China’s products, services and intellectual property rights to enjoy unconditional, multilateral, permanent, and stable most favored nation treatment and national treatment among WTO members, and enjoy access to other WTO members to open or expand market access for goods and services. Benefits, enjoy the right of WTO members to use various rules and measures to promote the development of their economic and trade development, which will help expand trade and increase product exports, and also provide China's printing industry with a broader space for development.
1. The printing market continues to expand. For example, the increase in the export of various light industrial products and mechanical and electrical products and the increase in processing of imported materials will increase the output value of packaging products. The extensive entry of foreign-funded enterprises, the increase of domestic activities, and the opening of services such as finance, insurance, telecommunications, and trade will increase the demand for commercial printing.
2. Printing costs are expected to drop. This is because, first, the price of paper has fallen. China's commitment to "wood and paper industry" will reduce its import tariff from the current 12% to 25% to 5% to 7%. Foreign paper products will enter the Chinese market at a low price, and the procurement channels will be wider and the range of choices will be even greater. The second is the decrease in the prices of imported printing equipment and accessories. Third, the prices of imported original and auxiliary materials such as PS plates and inks are reduced.
3. It is conducive to qualified enterprises to invest abroad to set up factories, undertake printing business, and help them learn advanced printing technology and management experience from abroad.
Second, the challenge 1. State-owned enterprises no longer have policy advantages. After joining the WTO, no matter what the company's investment source is and regardless of the nature of the ownership of the enterprise, it will face the same national treatment and face the same competitive environment. The functions of the government to directly manage the economy will be weakened, and state-owned capital will withdraw from the general competition field.
2. With the accelerated entry of foreign capital, the competition in the printing market will become more intense. After joining the WTO, some powerful foreign groups will be more optimistic about the Chinese market. Packaging and printing companies will become the primary targets for foreign capital investment and construction. Some of the larger publishing and printing groups abroad will rely on their advantages in capital, equipment, management, technology, quality, and service to take advantage of China's accession to the WTO, to enter the Chinese market reasonably and legally, and to intensify market competition.
3. Most large and medium-sized state-owned printing enterprises will face the arduous task of further deepening reform, restructuring, transforming operating mechanisms, and establishing a modern enterprise system; a large number of inefficient, low-quality, low-end equipment and backward technology will be eliminated.
4. Shorter editions, personalized, short-cycle prints will be more and more, and higher quality requirements are imposed on the printing quality. Since the accession to the WTO, a considerable share of the product is for export goods.
5. Talent competition is intensifying. After a foreign-funded printing company enters China, it will undoubtedly implement a localized talent strategy. It will use high-paying and generous working conditions to compete with domestic original printing companies, especially state-owned printing companies, for skilled technicians and scientific and technical personnel, and will enable state-owned printing. The corporate talent team is more unstable.
3. Countermeasures After joining the WTO, China's printing industry will gradually integrate into the world's diversified and multi-layered printing market, and competition will inevitably become fiercer. For this reason, the first and foremost issue is to raise awareness, change ideas, and enhance sense of crisis and urgency. Under this premise, combined with the actual situation of the company itself, deepen reforms and accelerate development so as to seize opportunities and meet challenges. The author believes that the following countermeasures can be taken:
1. Change the concept and make it clear that when printing companies formulate their development strategies and conduct business activities, they must establish a modern printing concept of economic globalization and integration. Their vision must not only be aimed at the domestic market and domestic competitors, but also the international market. International competitors. At the same time, we must also strengthen the strategic development of enterprises. Study their own position in the country, industry, region, their own strengths and weaknesses, and the situation of competitors. Also, they should actively adapt to changes in market rules and define their own development direction. (To be continued)
1. Opportunities to join the WTO will enable China’s products, services and intellectual property rights to enjoy unconditional, multilateral, permanent, and stable most favored nation treatment and national treatment among WTO members, and enjoy access to other WTO members to open or expand market access for goods and services. Benefits, enjoy the right of WTO members to use various rules and measures to promote the development of their economic and trade development, which will help expand trade and increase product exports, and also provide China's printing industry with a broader space for development.
1. The printing market continues to expand. For example, the increase in the export of various light industrial products and mechanical and electrical products and the increase in processing of imported materials will increase the output value of packaging products. The extensive entry of foreign-funded enterprises, the increase of domestic activities, and the opening of services such as finance, insurance, telecommunications, and trade will increase the demand for commercial printing.
2. Printing costs are expected to drop. This is because, first, the price of paper has fallen. China's commitment to "wood and paper industry" will reduce its import tariff from the current 12% to 25% to 5% to 7%. Foreign paper products will enter the Chinese market at a low price, and the procurement channels will be wider and the range of choices will be even greater. The second is the decrease in the prices of imported printing equipment and accessories. Third, the prices of imported original and auxiliary materials such as PS plates and inks are reduced.
3. It is conducive to qualified enterprises to invest abroad to set up factories, undertake printing business, and help them learn advanced printing technology and management experience from abroad.
Second, the challenge 1. State-owned enterprises no longer have policy advantages. After joining the WTO, no matter what the company's investment source is and regardless of the nature of the ownership of the enterprise, it will face the same national treatment and face the same competitive environment. The functions of the government to directly manage the economy will be weakened, and state-owned capital will withdraw from the general competition field.
2. With the accelerated entry of foreign capital, the competition in the printing market will become more intense. After joining the WTO, some powerful foreign groups will be more optimistic about the Chinese market. Packaging and printing companies will become the primary targets for foreign capital investment and construction. Some of the larger publishing and printing groups abroad will rely on their advantages in capital, equipment, management, technology, quality, and service to take advantage of China's accession to the WTO, to enter the Chinese market reasonably and legally, and to intensify market competition.
3. Most large and medium-sized state-owned printing enterprises will face the arduous task of further deepening reform, restructuring, transforming operating mechanisms, and establishing a modern enterprise system; a large number of inefficient, low-quality, low-end equipment and backward technology will be eliminated.
4. Shorter editions, personalized, short-cycle prints will be more and more, and higher quality requirements are imposed on the printing quality. Since the accession to the WTO, a considerable share of the product is for export goods.
5. Talent competition is intensifying. After a foreign-funded printing company enters China, it will undoubtedly implement a localized talent strategy. It will use high-paying and generous working conditions to compete with domestic original printing companies, especially state-owned printing companies, for skilled technicians and scientific and technical personnel, and will enable state-owned printing. The corporate talent team is more unstable.
3. Countermeasures After joining the WTO, China's printing industry will gradually integrate into the world's diversified and multi-layered printing market, and competition will inevitably become fiercer. For this reason, the first and foremost issue is to raise awareness, change ideas, and enhance sense of crisis and urgency. Under this premise, combined with the actual situation of the company itself, deepen reforms and accelerate development so as to seize opportunities and meet challenges. The author believes that the following countermeasures can be taken:
1. Change the concept and make it clear that when printing companies formulate their development strategies and conduct business activities, they must establish a modern printing concept of economic globalization and integration. Their vision must not only be aimed at the domestic market and domestic competitors, but also the international market. International competitors. At the same time, we must also strengthen the strategic development of enterprises. Study their own position in the country, industry, region, their own strengths and weaknesses, and the situation of competitors. Also, they should actively adapt to changes in market rules and define their own development direction. (To be continued)
Ningbo XISXI E-commerce Co., Ltd , https://www.petspetstoys.com