The global financial turmoil has swept the European and American markets, and Yangzhou, which is the main exporter of plush toys, has naturally been affected: many companies above the scale have begun to reduce workers and scale down. -According to data provided by industry associations, affected by multiple factors such as the financial turmoil and the appreciation of the renminbi, Yangzhou-scale toy companies generally reduced production by 30% year-on-year.
The peak season in previous years has turned into a low season
Compared with the closure of the two factories under the Hejun Group, the life of Yangzhou toy companies is not much better. The reporter learned that many toy manufacturers have begun to reduce workers, the number of people generally reduced by about 30%,-some have even closed commissioned processing points; some small enterprises that rely on large companies to transfer orders have ceased production.
Business owners who are usually busy with orders have had a rare leisure. The reporter contacted the owner of a large-scale toy company. He was accompanying his friends to play mahjong. He said, "There is no business right now."
At this time in the past year, Yangzhou plush toy manufacturers are busy, because Halloween, Thanksgiving and Christmas in the United States all need to import a large number of plush toys from China, and Yangzhou is one of China's main producers of plush toys.
An owner of a toy manufacturing enterprise in Hanjiang District was very anxious when interviewed by reporters, because not only did he not receive orders recently, some units that had previously placed orders would rather pay compensation for liquidated damages and cancel orders, and many orders have already been ordered. cancel.
According to relevant sources from the City Toy Association, more than 80% of Yangzhou plush toys are exported to the United States.
Lin Benyong, president of the Provincial Toys Chamber of Commerce and general manager of Jiangsu Yalun Toys Co., Ltd., said:-With the financial turmoil, American consumption is greatly affected, and orders for plush toys from the United States will of course be greatly affected.
The financial crisis has made toys worse
A toy manufacturer in Weiyang District recently laid off more than 50 workers, and some existing orders were also sent to the factory in Tianchang. Compared with the monthly salary of at least 1,000 yuan in the Yangzhou factory, many workers in the Tianchang factory come from the Mingguang area of ​​Anhui, and the monthly salary does not exceed 800 yuan. In this way, the cost is reduced by more than 20%.
In fact, with the decrease of toy orders, some toy manufacturing companies began to reduce workers and carry out industrial transfer, which is almost an inevitable choice. -According to the relevant personages of the Municipal Toy Industry Association, Yangzhou plush toy employees are at least 120,000 or more.
According to an estimate of 30%, at least 36,000 people are affected in Yangzhou toy manufacturing enterprises.
"In fact, it's more than this number." The person in charge said, "30% is the proportion of enterprises above the scale of production reduction, large-scale enterprises are more resistant to risks,-compared with small enterprises, many have been greatly affected, and many have been discontinued. . "
"The impact of the financial crisis on Yangzhou's toy industry can be said to be worse." The person concerned introduced, "After the implementation of the" Labor Contract Law ", the labor cost of enterprises has increased, and the export profit after the appreciation of the renminbi has decreased. Recently lost, many companies have been forced to shift production. "
The toy industry accelerates the "shuffle"
The financial crisis has also accelerated the reshuffle of the toy industry.
Last year, Yangzhou Zhongyi Toys set up a factory in Tianchang. Unlike other toy companies, this factory does not produce plush toys, but electronic devices.
Li Ding, the person in charge of Zhongyi Toys, introduced that the production of light-emitting and sound-emitting electronic devices is embedded in plush toys, mainly because the company is trying to make some own-brand toys and needs to increase the technological content.
Yangzhou Zhongyi Toys has been developing the Disha Smart Doll since 2005.-At the 2008 China Toy Creation "Star" Design Competition on October 9, it won a silver award. This is the only award won by Yangzhou toy companies.
The toy creation “Star†design competition started in 2007, which is an annual industry event organized by the China Toy Association to promote the continuous innovation and development of China's toy industry.
It is understood that since last year, the Yangzhou toy industry has begun to try to integrate with anime and try to embark on a new road, but this road has just begun.
"The animation industry that belongs to the creative industry and the traditional manufacturing industry are two completely different concepts."-Li Ding introduced, "It is not a simple industry switch, but requires the company to do a lot of basic work and the quality of the toy business owner. It's also a big exam. "
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