The Necessity of Green Packaging and the Improvement of the System

With respect to green packaging, there is no uniform definition in the academic field, and the existing literature does not have a single argument. The widely accepted green packaging has at least two roles: (1) it is conducive to the protection of natural resources; and (2) it minimizes damage to the ecological environment. According to the characteristics of green packaging, green packaging can be defined as follows: Green packaging is pollution-free packaging, refers to non-polluting recyclable or renewable packaging materials and products, that is, packaging products from raw material selection, product manufacturing, use to The entire process of recycling and disposal meets the requirements of ecology and environmental protection. It includes such contents as saving material and resources, reducing or avoiding the generation of waste, easy recycling or recycling, incineration or degradation, etc.

1, the inevitability of the formation of green packaging

1.1 The green packaging conforms to the needs of international environmental protection trends.

With the awareness of environmental protection being gradually recognized by people, consumers have placed higher and higher requirements on commodity packaging. It is required that new types of packaging should meet the requirements of “3 PID” (reduction, recycling, recycling, and biodegradability). Pay attention to the purchase of environmentally friendly products. In many economically developed countries, products with environmental signs or pollution-free products are particularly favored by consumers. At the same time, products that use green packaging and have a green mark are easily accepted by foreign investors in foreign trade, and they can get preferential tariffs and prices.

1.2 Packaging is a requirement of WTO and related trade agreements.

The "Trade and Environment Agreement" has been added to the WTO package, and environmental protection has always been one of the themes in the regional integration of multilateral trade negotiations. The scale of environmental protection in some countries has prompted companies to produce products and packaging that meet environmental requirements.

1.3 Green packaging is one of the important ways to bypass the new trade wall stack.

The International Standards Organization has formulated a corresponding standard ISO1400 on the environment, which includes six subsystems, environmental management system, environmental audit certification, environmental labeling, life cycle assessment, environmental behavior assessment, and product environmental standards, which will become important in international trade. Non-tariff barriers and technical barriers. At present, exporting goods to the EC countries must apply for green signs to importing countries. Products that do not have green marks must be restricted in these countries. Therefore, the implementation of green packaging is conducive to sudden trade protectionists using the technical barriers set by the packaging.

1.4 Green packaging is one of the powerful means of international marketing.

With the emphasis on environmental protection, the role of green packaging in marketing has become increasingly important. The “Green Packaging Revolution” is an important weight for the new round of market competition in the 21st century. It can be affirmed that green packaging products with strong environmental protection have strong vitality and competitiveness in the international market.

1.5 Green packaging is conducive to the adjustment of national industrial policies.

The National Packaging Industry “Ninth Five-year” development plan clearly points out that the long-term development goal for 2010 clearly points out that the development of the packaging industry should follow the principle of combining accelerated growth with the protection of the environment. While the packaging industry is developing rapidly, it is necessary to strengthen the protection of the environment and avoid Comparing with the developed countries, "first pollution, then governance." The "green packaging project" must be implemented by using modern technologies, packaging raw and auxiliary materials, packaging technology and mechanical equipment, and policies, regulations, taxes, and distribution of packaging waste management and disposal. It is necessary to vigorously promote green packaging, replace traditional materials with high-performance materials, and use advanced technologies to increase the reuse rate and recycling rate of high-packages to form large-scale production and reduce costs, so that they have both good social effects and certain degrees of Green benefits.

1.6 Green packaging is an important measure for implementing sustainable development strategies in China.

The Fourth Session of the Eighth National People's Congress formally approved the implementation of China's "Ninth Five-Year Plan" and the long-term sustainable development strategy for 2010. Sustainable development theory is the theoretical basis of green marketing, and green packaging is an important part of effective means to achieve sustainable development. Since the reform and opening up, China's economy has been developing rapidly and has attracted worldwide attention. However, because people’s environmental awareness is relatively weak, and economic growth in many places is at the expense of the environment or the predatory exploitation of resources, the environment is deteriorating and pollution caused by packaging can be seen everywhere. The green packaging features pollution-free, reusable and resource-saving features that fully meet this strategic requirement. The green packaging strategy of implementing reduced packaging, reusable packaging, and recycled packaging has been put on the agenda of China's overall realization of a well-off development.

2 Green Packaging System

2.1 New Technology System

The implementation of technological innovation involves not only technological progress but also innovation in organizations, culture, and systems. The green packaging technology innovation includes the following aspects: The first is raw material innovation. Paying attention to the direct use of natural resources and vigorously developing natural materials to make packaging is an important way to innovate green packaging materials. Secondly, the benefits of natural materials packaging are: shortened product life cycle chain, only through several stages of raw materials, manufacturing, use and disposal. The cycle chain is short, and the environmental damage is small; now it can be naturally degraded after being discarded. harm. The development of ecological materials is to develop materials that have little environmental pollution from raw materials to processing techniques, and that can be naturally degraded or recycled after use. At present, the degradable plastics being researched, developed and tried at home and abroad are photodegradable plastics, biodegradable plastics, and water-soluble plastics.

2.2 Processing and Manufacturing Technology Innovation

Any raw material must be processed and manufactured before it becomes a packaged product: In addition, when the original processing technology is unfavorable to environmental protection and needs improvement, it can meet new environmental protection requirements. Innovations in processing and manufacturing technologies can be divided into two categories: (1) Development of anti-fouling technologies with zero emission targets. (2) Develop end-of-pipe technologies that aim to reduce pollutants and waste. (3) Recycling and reuse, waste disposal technology innovation. In the packaging industry, waste disposal technology is extremely important. At present, all countries in the world are studying the recycling and reuse of waste products. Some packaging companies in foreign countries regard product recycling as important as the product itself. A lot of evidence shows that regenerating resources from garbage is a visionary insight. (4) Management innovation. Management innovation is to innovate in the management of all stages of the packaging product life cycle. For example, the recycling organization for packaging waste needs to be properly managed, and waste separation and collection should be implemented to facilitate recycling. At present, China needs to establish a well-run recycling management system. (5) Combination innovation. It is the appropriate selection and combination of the above-mentioned several innovations to receive the combined benefits. In fact, many organizations create innovation, and only through the combination of several innovations can the efficiency of innovation be maximized.

2.3 Application System

For the promotion and application of new green packaging technology, certain measures must be taken to ensure it. That is to say, there is a green packaging application system to ensure that the main processes, equipment and materials for green packaging technology are in place and implemented, and that the green packaging materials promoted in accordance with certain procedures are achieved. The green packaging application system includes the determination of the supply channels for green packaging materials, the identification of quality standards, the processing before and after use, and the guidance for recycling methods. What kind of packaging adapts to what kind of product can be passed through the green packaging application.

2.4 Management System

Enterprises should establish a green packaging management system to formulate, implement and promote green packaging policies, conduct review and management, etc. For the material container manufacturers of the packaging industry, they cannot only be satisfied with "provincial capital, energy conservation and recycling." Enterprises should establish a green packaging management system from a long-term perspective. The management system will guide enterprises to constantly improve their environmental behavior.

2.5 Evaluation System

When a company establishes and runs a green packaging system, it needs a system management tool to evaluate the company's environmental impact and resource regeneration data. It can refer to the ISO 14000 series of standards and adopt the life cycle assessment method, and use quantitative data—environmental behavior index to represent evaluation. result. The life cycle is the whole process of product extraction, processing, manufacturing, circulation, recycling, reuse, and waste disposal. The methods to be implemented in ISO14000 are prevention-oriented, requiring companies to adopt green technologies and clean processes to conduct a full-process evaluation of the company. In order to ensure that every aspect of the packaged product meets the standards, the packaging produced by the company is a green package, and the company can be awarded the green mark.

2.6 Policy System

Various measures are adopted in the policy to limit the production and circulation of packaging that are not conducive to environmental protection, to support green packaging companies, to encourage the promotion and application of green packaging, and to promote green signs. For products that have obtained the green mark, they have implemented tilting, priority support, and preferential policies in their policies.