In 2011, the wind country hardware industry has achieved good results, but the shortcomings are not enough. Take the foreign market, China's hardware products cannot compete well with foreign products because of the lack of innovation and technology. However, in the domestic market, most of the market is occupied because of the price advantage. And next, how should the hardware industry achieve better advantages in the domestic market?
Transforming the business model of small profits but quick turnover
In the past few years, the trend of “outward†development of domestic household hardware companies was obvious. At that time, although there were many internal enterprises in the industry, due to low cost and fierce competition, most enterprises relied on lowering the price of products to obtain the market. In the meantime, corporate profits are very low, basically only in the state of maintaining production, but it is difficult to make money. The consequences are low product prices, low added value, low profits, and the company does not have enough funds to continue to develop. If the enterprise cannot make progress, the industry will be difficult to upgrade, resulting in superiority and inferiority. Enterprises do not have sufficient funds to guarantee that the design and technological content of products cannot be improved. Plagiarism and acceptance of orders from overseas enterprises have become the ultimate choice for the survival of enterprises. This will inevitably lead to the absence of domestic hardware accessories in the high-end market.
With the vigorous development of home cabinets, sanitary ware and other home furnishing industries, most enterprises have begun to pay attention to the vast domestic market, and export to domestic sales has become the focus of corporate strategic development. The home hardware company is deeply aware of this. "In the future, our goal is to deeply intervene in the domestic high-end market. We are already doing research." A hardware manufacturer who has been doing OEM production for a long time believes that due to long-term export abroad or Foreign capital is used for OEM, and many domestic enterprises are very good at product quality. “The key is to change the practice of re-production and light brand in the past, strengthen the brand management ability and corporate image strategy awareness, so that we can get the market position we deserve.â€
Low-price competition, imitation, and OEM production are limited to a certain historical stage. With the development of industry and the upgrading of competition, improving the technical content of products, having independent patents and designs, focusing on brand building and marketing is the long-term development of enterprises. The best choice. Huang Honglong, CEO of Haoshang International Group, which launched the gold handle and diamond handle, believes that the hardware industry is gradually entering the consumer's field of vision from invisible brands.
Market development begins to diversify
According to the settings, the home hardware can be divided into two categories: ordinary and special. The former includes hinges, hinges, slide rails, etc. The latter includes bathroom hardware and kitchen accessories. Among them, hinges, slides, hinges and locks are the most frequently used in life and therefore more important. In recent years, due to the continuous improvement of consumer demand, more demands and higher requirements have been placed on hardware accessories. In the furniture industry, the quality and grade of furniture are mainly reflected in the selection of hardware accessories. Inconvenient use of furniture is largely due to improper or missing hardware accessories. The industry often said: "As long as there are corresponding hardware accessories, very complicated multi-functional furniture can be produced." Industry insiders said that the value of hardware accessories in furniture accounted for 5%, but the running comfort accounted for 85%. It can be seen that the importance of hardware accessories in furniture.
In the past, home hardware was more emphasis on its mechanical properties, rust, moisture resistance, fatigue properties of moving parts and other qualities. Today, home furnishings are increasingly demanding personalization and integrity. In addition to satisfying the above-mentioned functions, home hardware must have an eye-catching decoration and integrity with the overall home decoration style. In terms of the most common handles, in addition to stainless steel handles, there are black, bronze, chrome, pearl nickel and clear lacquer on the market. In the shape, there are European, Chinese, conventional, special, etc. Etc., to meet the needs of consumers diversified. What's more, Hao Shanghao International Group launched a 2 carat diamond handle at the 2009 International Building Materials Decoration Expo after the launch of a pure gold handle valued at 108,000 yuan in 2008. The decorative development trend of home hardware can be seen.
Intelligentization is a major development trend of home hardware
Home life is becoming more and more important to individuals, and the comfort requirements for homes are getting higher and higher. Nowadays people hope that the lazy lifestyle requires hardware to be more and more human and intelligent. This is more evident in the cabinet industry where hardware usage reaches 35%. Such as the introduction of electronic smart pumping in the field of high-end cabinets in foreign countries, the cabinet has a simple design of “no handle†and “one touchâ€. The use of new damping and slide rails enables the cabinet drawers to be heavy, non-rebound, and leak-free, while extending the life of the damping and slide rails. In the integrated bathroom design, the water temperature automatic adjustment of bathroom accessories, card locks, automatic doors, sensor switches, etc. also began to enter people's lives, providing the necessary conditions for the development of home to intelligent direction.
The status of hardware in the home is so important, but the domestic high-end home hardware market and the high-margin brand market are mostly occupied by imported hardware companies. The hardware accessories of major well-known brand furniture and cabinets are basically taken over by imported hardware companies such as Blum, Hettich and other European companies. The use of German or Italian hardware accessories has become the biggest selling point of furniture after the plate.
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