"In the next few years, the financial POS market will maintain a relatively fast growth trend, and the average growth rate will reach more than 40%." Industry analysts pointed out. According to statistics, domestic POS machine merchant coverage is less than 20%, while developed countries in Europe and America are over 90%. According to this indicator, the domestic POS machine market still has several times of room for growth. As near-field mobile payments become one of the mainstream methods of micropayments, operators will also actively participate in mobile payment POS acquiring services. In addition, with the continuous advancement of social informationization, financial informationization, and electronic payment, the POS machine has become an indispensable tool for daily business and market competition.
In the feast of electronic payment, the competitive landscape of the POS market is forming. According to a report released by China's authoritative ICT research and consulting organization, Ji Shih, in September 2011, China's financial POS market has formed a relatively closed oligopoly. The sales of five mainstream POS manufacturers such as Liandi Commercial have reached the whole. More than 90% of the market. Among them, Liandi Commercial ranked first in the industry with 31.8% market share, and Baifu and Huierfeng ranked second and third. As of the end of 2011, Liandi Commercial has once again set a record of its creation with 900,000 units of POS annual sales and 38.8% market share.
According to reports, Liandi Commercial has made a big contribution in the domestic POS acquiring market, which is due to its strength. All of its POS terminal products and password keyboard products have passed the certifications of the People's Bank of China, China UnionPay, and PED international safety certification. Liandi's commercial contactless reader R80 is the first financial POS product in mainland China that has passed the non-contact certification, and is the first to connect with the international in the payment technology of contactless cards.
The segmentation of the financial market has spawned the demand for high-end POS applications, and Liandi Commercial has seized this opportunity. When the domestic market was still in its infancy, its two POS products, the multimedia POS-W280 and the handheld PDA POS-P890, seized the market opportunity. According to reports, the P890 is the first true PDA POS in China. It combines financial POS with traditional industrial PDA functions. The W280 combines financial POS and commercial POS functions. These two high-end POSs, which integrate financial applications, industry applications and value-added service applications, have greatly improved management efficiency and user experience, and have broad application prospects.
In the “cake†cutting of the acquiring business, Liandi Commercial not only became the main POS equipment supplier of UnionPay business, but also became an indispensable partner of the banking industry. In October 2011, the China UnionPay 2012 POS machine bidding was launched, and Liandi Commercial won 5 of the 7 packs. In the 2012 pos machine bidding of the Agricultural Bank of China, Liandi Commercial also won a lot of money, becoming one of the few POS vendors that won the big orders of UnionPay and commercial banks. Its POS acquiring access platform TMS, developed in cooperation with UnionPay, is characterized by “open, flexible and simple†and has built a leading one-stop service system for terminals.
Looking forward to the future, electronic payment can be described as "the scenery is good here." For POS terminals, cross-industry and good customer experience are inevitable trends. Some electronic payment experts said that on the basis of continuing to maintain the advantages of traditional industries such as finance and banking, they will pay close attention to the new trend of electronic payment development, extend to new markets and new fields, and build a wider network to make electronic payment ubiquitous.
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