HC Coatings News: In recent years, several brand-name home furnishing companies listed in the home industry have listed, and their business reports show that their income and profits are growing at a rate of 30-50% per year. Custom furniture has become a wonderful work in the furniture industry. Wonderful.
In the past few years, the furniture and building materials industry has been in a downturn, why is custom furniture so fast? Is there so much capital entering this field?
The big home era is really coming! How should the dealer go?
In the absence of many furniture practitioners and industry professionals, the furniture sector has undergone tremendous changes.
Talking about this topic stems from the experience of a visit to a trade fair. From July 8th to 11th, the China Construction Expo (Guangzhou), a professional custom home occupied 5 venues, more than 60 brands are exhibiting here. In addition to what we often see on the market, I heard that there are many cross-border and more unheard of. It does not include the custom wood, the cabinet area to do custom home, not to the professional museum, and so on.
These participating brands can be divided into the following categories:
The first category has always focused on customizing the brand of wardrobes. This category has already taken the lead in the industry, leading the pace of this era, such as: Sophia, Shangpin home delivery, Hao Laike, Bai Desheng, Canoya and so on.
The second category is that the cabinets are very successful. Its market has been rolled out, and the brand has a certain popularity, and then expanded to custom furniture, such as: Europe, Piano, Gold, Zhibang and so on.
The third category, from the finished product to the custom furniture. The market for finished furniture is shrinking and the ability is transforming, such as: the federal, the dynasty, the pearl of the palm, and so on. However, growth really needs a process, the same is furniture, custom and finished products are really different.
In the fourth category, all industries and industries can be transformed. For example, doors and windows, floor, bathroom, soft furniture, and even paints have been transformed into custom furniture.
Therefore, it is not difficult to see that "custom furniture" was renamed "customized home", which is a change in the times.
The big home era is really coming!
From the above analysis, we can not only see that all the gods have been transformed into custom homes. At the same time, the traditional custom home enterprises themselves are also developing in a larger field. They are starting to make cabinets, wooden doors, siding, ceilings, and integrated beds. Sofas, sofas, soft beds and other furniture.
That is to say, in the past, the custom closet was only used as a bedroom and a cloakroom. It has been added to the living room, dining room, foyer, kitchen and balcony. The remaining floor tiles or floors, curtain fabrics, doors and windows have a lot of resources in the market, and the era of big homes with custom furniture has already started.
In fact, enterprises that make custom furniture have integrated the entire category of resources and entered the decoration industry. There are precedents for integrating the various resources of the traditional decoration company, and the efficiency is higher.
Customized home is undoubtedly a relatively cumbersome business category, which is cumbersome from research and development, sales, design, production, delivery and installation.
The intelligent production system introduced in the past few years, intelligent software from the terminal to the production of these links, greatly improved the efficiency of production.
After more than ten years of development, most of the brands of custom homes have already solved the problems of long production cycle, high error rate and difficult terminal sales.
At the same time, the product style is no longer as simple as in the past, such as this year's new Chinese style, small American style, minimalist modern style, Mediterranean style, plus the previous modern, European, Jane, etc., as well as solid wood, wood and wood combination Custom home has been omnipotent.
A company with solid basic skills and a multi-category development will be well-versed.
It is appropriate to compare the mature custom furniture brand to the engine under the trend of big home, leading the development of the whole big home.
How should the dealer go?
The discerning dealer, who started to operate custom furniture ten years ago, is now basically "fine."
Some finished dealers have transformed their custom-made furniture, and there are differences in water and soil, differences in ideas, and halfway;
In addition, from the building materials industry, decoration companies, cabinet dealers to enter the custom furniture across the border, are using their previous resources, to show their magic.
So, who is doing well and succeeding?
At the exhibition, all brands will also present excellent dealers as benchmarks. There are one brand in the big city to do hundreds of millions of dollars a year, and there are also small county towns to do tens of millions a year, and millions of them are everywhere. Regardless of whether it is exaggerated or not, the rapid growth of the business of custom furniture companies is a fact. So many inspirational stories appear in one area at the same time, not accidentally.
In the turmoil of this big home furnishing, all major brands are rapidly deploying, whether it is from the construction of production bases, the expansion of specialty stores, or the integration of multi-category products, all of which are developing rapidly.
As a dealer, in the optional city, the optional brand, should also be laid out for yourself. The 5-10 year plan may be a bit far, and the 3-5 year plan is still available.
The author believes that at present, the choice of brand and market can not be separated from the premise of the big home, because this is the future development direction.
Customized furniture dealers, whether they are cross-border or not, are daring to choose this industry, are hard-working and courageous people, because it is really hard to make custom furniture. However, as long as the direction is right, the world will make way for us. The development of custom furniture to custom large homes is an inevitable trend.
Let us analyze the specific market situation.
When furniture and building materials follow the rapid development of real estate, the sales of terminals become intricate. Our sales channels are no longer as simple as in the past. The dealers who only rely on store sales have basically died. The rest is a group of tenacious fights. Bo dealer. In-depth community promotion, decoration company introduction, alliance transfer, Internet platform drainage, old customer transfer orders, etc., become mainstream.
However, the channels are diversified, but the number of customers is not particularly large. The cost of obtaining a source of customers and the difficulty of signing an order are increasing. Therefore, increasing the customer order value is the best choice for us to achieve higher sales and higher profits. Therefore, the operation of multi-category should come into being. When we start with custom furniture, even when starting from the cabinet, the customer is basically in the stage of the renovation or has not yet started, and the other furniture of the customer is also the space supporting the above, has not yet begun to do. Is that supposed to let us help customers?
At this time, a crucial role in the big home era should come out – custom home designers. It is especially mentioned here that he is the "master doctor" of this big home revolution.
In today's society, people's life pace is accelerating, and customers are also highly differentiated: not on the road to earning money, or in self-study time.
More and more people are more willing to give professional things to professional designers, instead of going to the West to choose a Western one. Many people realize that because of their non-professional level, personal purchases not only cost more, but also waste time, and the things that are installed at home are patchwork and unsuccessful. Therefore, the custom home designer will lead the customer's choice, and will also bring more complete and better home space to the customer.
The times are developing, and the era of big homes cannot be stopped. Only by taking advantage of the trend, there is a future.
Editor in charge: Wu Yanying 2
Sofa Legs ,Couch Feet,Sofa Footrest,Wooden Sofa Feet
JINLUN METAL WARE CO,. LTD , https://www.jinlunhardware.com