Recently, on the homepage of the global textile network, a message about the “Globally Covered†group participating in the 2017 China International Textile Fabrics and Accessories (Spring and Summer) Expo attracted the attention of many textile surface accessories production and sales companies. Zhejiang China Textile City Network Co., Ltd., through sharing with the global textile network channel, continuously promoted the e-commerce service center of the textile city market, organized member companies to cooperate with buyers and participate in the exhibition, and steadily improved the development level of e-commerce in China Textile City. Walk on the line and down the line.
Fabric
Online Textile City, Global Textile Network merged
Last year completed online transactions of 22.076 billion yuan
"Since February last year, we have carried out a new revision of the global textile network." The relevant person in charge of China Textile City Network Co., Ltd. said that the "global textile network" has been systematically upgraded, not only opened the database of the online textile city, Moreover, the user can better develop the international e-commerce trade through the global textile network, and at the same time position the global textile network promoted by globalization, which brings more new services and business opportunities to the users of the online textile city.
It is understood that "Global Textile Network" was founded in June 2000 and is China's most influential e-commerce platform for the textile industry. Customers from all over the world cover raw materials, fabrics, home textiles, clothing and other textile fields.
After the integration of online textile city and global textile network resources, the results have been remarkable. According to the data, as of the end of December 2016, the total daily traffic of the station was 2.3 million times, the number of members was 2.06 million, the number of corporate members was 620,000, and the number of shops was 84,105, an increase of 3,927 compared with the beginning of the year. 220.76 billion yuan, an increase of 26.34%.
Construction of e-commerce localization service center
Service coverage 7797 merchants
In order to realize the zero distance of e-commerce service and move towards smart textile city, China Textile City Network Co., Ltd. established two e-commerce service centers in Beilian Market and Southern Market in the north and south of Keqiao Canal. By the end of December last year, the service has been Covered 7797 merchants.
The service center has allocated more than 30 people for fabric photography, art design and customer service guidance, and services to the professional markets such as the North Market, Beilian Market, Tianhui Market, United Market, East Market, Old Market, Dongsheng Road Market and Southern Market. It is mainly responsible for providing a series of services such as planning, building and opening shops, shop optimization, operation management, and e-commerce training consultation for market merchants.
At the same time, we also set up professional textile studios such as fabrics and curtains in the e-commerce service center to shoot the main fabric products for the merchants, help them to display the products online, and serve the market operators more quickly, thus enhancing the entire Chinese textile. The e-commerce atmosphere and level of the city's physical market.
It is also known that in May last year, the “Yubu†APP was launched, which enables merchants to use the mobile terminal for trade communication more conveniently, and use the mobile phone to take photos and find photos and photos at any time and anywhere, and solve the problem of buyers in the sample selection process. The practical problems that the pattern and color are difficult to describe accurately and the cumbersome problems of the product uploading and releasing the product by the supplier computer allow both parties to feel the convenience of the mobile internet and the change of information communication. At present, the APP has been upgraded more than ten times. In the aspect of fabric drawing, it is more from the flat flower pattern to the three-dimensional flower pattern.
Organize enterprises to "go out, please come in"
Keqiao Textile Enterprise warms up
Beijing International Fabric Accessories and Yarn (Spring and Summer) Exhibition, Hangzhou China International Textile Fabrics/Accessories Expo, Shanghai China International Textile Fabrics and Accessories Expo... China Textile City Network Co., Ltd. actively planned to organize Keqiao Textile Enterprises to participate in the exhibition.
Among them, at the Shanghai China International Textile Fabrics and Accessories Expo in October last year, the company displayed the “VR†virtual reality technology for the first time in China Textile City, and received good attention and publicity effects at the exhibition site. Another powerful means for China Textile City to promote its external brands. It is reported that the company participated in 11 exhibitions last year, including 3 exhibitions with the “Worldwide†project of the China Textile City Construction Management Committee, and more than 5,000 exhibitors.
In terms of “please come inâ€, the company invites domestic and foreign buyers and designers to conduct face-to-face exchange and docking with Keqiao local and corporate member companies in a variety of ways, such as sponsoring and co-organizing, to achieve precise trade docking and improve The influence of the company. As of the end of last year, a total of 8 large and small buyers matchmaking meetings and 3 group exhibitions were organized, basically achieving the average monthly activity target at the beginning of the year, and the user feedback was good.
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