[Office Partner Information Channel] To open up the international market and increase export profits, China's stationery export enterprises have their own tricks. At the 117th Canton Fair, the reporter talked with a number of stationery exporting exhibitors and learned that overseas construction, increasing product technical content, actively participating in the exhibition, and shortening the sales cycle can effectively increase export orders.
It is understood that at present, the pressure on China's stationery export enterprises is very large. A number of costs such as raw materials, labor, and capital have risen sharply. A large number of small and medium-sized stationery exporters have chosen to shut down under the squeeze of raw material price increases and export sales. “With the rising production costs, China's toy export enterprises want to increase export prices, but international buyers cannot accept excessive prices. Therefore, in order to ensure smooth export, enterprises have to digest high costs themselves.†Hebei Qingzhu Painting Materials Technology The exhibitor of the company said.
Actively explore emerging markets
"In recent years, our company's import and export business has maintained an annual growth rate of more than 20%. Even in the context of the macroeconomic downturn, the company's performance can continue to grow. These profit growth points are mainly from emerging markets." Ningbo Exhibitors of Deli Import & Export Co., Ltd. said. “At present, Deli Group's overseas market expansion plans have been successful in emerging markets such as Uzbekistan, Myanmar and Cuba. In order to design office supplies that meet the needs of overseas markets, the company is gradually building a team dedicated to the research and development of export products. We will set up localized operation centers in key overseas markets, speed up logistics and inventory turnover, and truly enable effective brands to take root in overseas markets.†Wang Xiaoyou, executive manager of Ningbo Deli Import & Export Co., Ltd. introduced. “Active participation in the exhibition is also an effective way for stationery exporting companies to expand their international reputation. Our company will come to the Canton Fair every year, and at the same time will participate in well-known exhibitions such as Shanghai Stationery Exhibition and Hong Kong Stationery Exhibition, with the aim of making more purchases. We are familiar with our products and know our company.†The exhibitors of Hongxu Stationery (Shanghai) Co., Ltd. said.
Introducing innovative products
“There is no market prospect for products without innovation. Stationery export enterprises can only produce high-tech products by increasing investment in technology.†The exhibitors of Guangdong Shude Industrial Co., Ltd. said, “Our company is a research and development company. The production and sales of professional stationery company has 8 advanced PP production lines and more than 300 sets of post-processing equipment. The company regards originality and environmental protection as the first essentials of product development, backed by advanced production technology and professional technical team. The products are sold to Europe, America, Middle East, Africa and other regions. At the same time, while producing high-quality products, the company also adheres to the customer service concept of “service creation valueâ€, and the comprehensive service has been improved in the international market. Recognized. "To increase operating profit, stationery exporting companies must not only make good selling products, but also shorten the sales cycle, and introduce new products that meet market needs in the shortest time. In addition, stationery companies can also use information technology. And the Internet to further explore the international market." Ningbo Xingwei Tool Technology Co., Ltd. Exhibitors said.
Source of information: Internet
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