From March 14th to 17th, 2018, the world-famous design “World of Design†was held again at the Shanghai Exhibition Center. The scream design was held for the fourth time in this annual design event, and the long-awaited “Meeting Nordic†was held. Home Life Art Exhibition.
The entire exhibition area presents a variety of “home†scenes in a succinct small house style, showing the initial focus of screaming design on each consumer's lifestyle.
As a Nordic original home collection brand, Scream Design has always advocated the Nordic lifestyle. It has held many “Meet the Nordic†series of home design theme exhibitions to express the brand's deep understanding of Nordic design culture. At the same time, it promotes consumers' exposure to Nordic through promotion. The design incorporates the simple, close-to-nature life philosophy advocated in the daily life of Chinese consumers.
Screaming design brand founder Bo Xi is a well-known Chinese architect and founder of the famous Lianchuang architectural design group. In more than 20 years of design career, design art has become a part of his life and home. The original intention of creating a screaming design was to bring a distinctive everyday design, especially a simple and practical Nordic design to the user, to provide a personalized home life for those who pursue a high quality of life.
(From left to right: Scream Design Founder Bo Xi, Swedish Deputy Consul General in Shanghai Sebastian Magnusson, Blankture Founder Jenny Schild, Design Shanghai President Tan Zhuo, Media10 President Lee Newton)
This design of Shanghai's "Meet the Nordic" art exhibition featured nearly 20 home design brands focusing on the Nordic lifestyle, exhibiting the most representative and design products of each brand, including screaming design. The latest home furnishing product of the hatching design brand "Scream Lab". This time, Scream Design teamed up with the Swedish Consulate General in Shanghai to create a “Swedish Special Presentation†to showcase the Swedish home design brands such as hem and Blankture that first landed in China.
Hem
Hem, a well-known furniture brand from Sweden, the cooperation of this screaming design marks the official entry of hem into China. This exhibition is also the brand's first show in China.
Different from the Nordic popular brands, hem follows a more simple and gentle design style, dedicated to enduring product design. While maintaining the master design, quality materials, and crafting elements, the products strive to be easy to assemble and flatten.
Menu
Menu is a design brand from Denmark, more known as the industrial style, specializing in marble and metal design applications. Menu advocates a simple and pure design philosophy. I hope that the world will be a little bit more complicated, a little more original, and more able to awaken people's hearts.
Menu's design products are superior in terms of quality, practicality and design. A brand that operates with care, from small to large, will be thoughtful.
Blankture
Blankture is a cutting-edge interior design brand in Stockholm, Sweden, focusing on the exploration of unused space in the home. At present, it mainly develops lighting pendants to bring personalized interior decoration to consumers who are pursuing exquisite life.
AYTM
AYTM is a young Danish brand that was established in August 2015. AYTM focuses on luxury home interiors, with a sleek and elegant design, all of which are high-quality materials and refined details. AYTM emphasizes minimalism and emphasizes the Nordic design style. On the basis of this, Denmark has added a quiet and rich flavor.
AVEVA
AVEVA is a design brand from Sweden that creates everyday products with a passion for color, focuses on sustainable ideas and materials, and creates products that are interactive in form, function and color, with a modern and playful spirit.
All the designs were designed by AVEVA's founder and designer Eva. Aveva re-uses hand-woven wool felts in everyday life, allowing the tradition to continue and sublimate. The combination and contrast of wood and wool is Aveva's signature product.
LucieKaas
The Lucie Kaas Danish brand, storytelling is the design feature they promise. Its mission is to discover the story of the designer and the object of creation, whether it is the designer himself or the material or shape used.
LOVI
LOVI Ltd is a family-owned company located in northern Finland. At first all wood decorative products were designed and patented by Anne Paso. The eucalyptus laminate used in the product is 100% produced in Finland with PEFC certified forest, guaranteeing the highest quality. LOVI products do not require any tools and are assembled by hand.
AARIKKA
AARIKKA stands for a unique Scandinavian design with a Finnish character. The elements of nature are the souls that make up the brand. ARRIKKA's products are natural, and each product is full of respect for Finnish tradition and design culture. They not only create comfort for life, but also extra sparks of inspiration and happiness for every day of life.
PENTIK
Finnish home furnishing PENTIK is an interior designer with more than 40 years of history. In Finland, Sweden, Norway, Switzerland has more than 70 specialty stores. Each of PENTIK's stores displays their overall design philosophy: quality and attention to detail. In all the specialty stores, you can find the classic design of PENTIK and the seasonal products that are carefully launched for different seasons.
Screaming Lab WOW Lab
As an incubator brand of screaming design, “Screaming Lab WOWLab†is a Nordic style original home design brand composed of a group of famous Nordic designers and domestic outstanding designers, creating an extraordinary “new Nordic†for the city. New residents who admire individual life provide a complete solution for home life.
The design team of the screaming laboratory starts from the user's daily life, observes all life details and user habits from the perspective of the user, and experiments and explores in various daily life scenes to balance the practicality of various household products. And design aesthetics. This time, the screaming laboratory brought a new and well-designed work, and the design debuted in Shanghai.
The five-finger sofa, created by the screaming laboratory and the Finnish designer Yuki Mattowasabi, is a sofa designed with the five fingers as the prototype. The overall shape of the sofa is elegant, the sleek corners and soft touch give an affinity, high and low length, passionate red. The avant-garde blue makes the whole sofa full of fun.
The elk sofa is inspired by the elk. The beautiful and undulating flying curves on both sides of the backrest outline the elegant lines resembling the stag antlers. The upper part is slightly tilted backwards to fit the curvature of the back, giving it a proud posture, a retro atmosphere, and a different kind of comfort. . The slim backrest and seat thickness make the entire sofa as soft and delicate as the elk jumping.
Bull head chair, logs and rattan, just collided and blended with soft. The subtle curvature of the back of the chair is ergonomically designed, soft and smooth, comfortable and natural. The legs are made of traditional Chinese enamel, which seamlessly connects tradition with modernity, making the overall structure more stable and design. Simplicity is not simple, every detail can be seen in the ingenuity of the screaming design team.
The Aalto series of side cabinets were designed by the screaming laboratory in conjunction with the well-known Finnish design studio Aalto Aalto. The design breaks the limitation of materials and forms in the traditional sense. It adopts the combination of soft bag material and hard material which are widely popular in Northern Europe, giving a special feeling in visual and tactile sense. The design has also been ingeniously designed, and the designer has designed exclusive curves and colors for each. The gentle pink base cabinet is named after the designer Elina, the wife of designer Klaus Aalto, who is elegant and calm. The dark green side cabinets outline the curves like forests, like the elves in the forest. The navy blue side cabinet is like the deep sea at night, and the soft soft bag material is like the undulating water surface. The wood side cabinets maintain a natural primary color, and the finely carved curved dents give a three-dimensional look in the sun.
Scream design has always advocated Nordic design. It represents a concept of life, returning to nature, advocating simplicity, simple and stylish design style, focusing on practicality and functionality. This design of Shanghai, scream design brings these Nordic local brands with creative and simple aesthetic products, and share this respect for home life, art, and nature.
Sofa Bed,Double Sofa Cum Beds,Sleeping Sectional Beds Sofa,Foldable Single Sleeper Bunk Sofa
AU-PINY FURNITURE CO., LTD , https://www.jmaupiny.com