Qiao Aniang Qianxiepi Packaging Inspires Food Packaging

[China Packaging Network News] With 80,90 gradually become the mainstay of market consumption, their pursuit of personality rapidly spread in various fields. The old products seem to have been insufficient to satisfy this group of people. They hope that the products in their hands are tailor-made for themselves. Personalized packaging design is a constant topic in every era, but different era environments also have different requirements for such “individualization”, from the individualization of the packaging of each product to the customization of packaging batches of personalized products. In the context of the Internet+, personalization, the "private" packaging that really belongs to you seems to be setting off a big wave.

In fact, “customized” packaging opened its doors early in the beverage market for fast-selling goods. In 2013, Coca-Cola launched the “Plato Man, Gao Fu Shuai” in the general environment where the overall prosperity of the domestic beverage industry declined. Nickname bottle."

Under the leadership of the industry giant Coca-Cola, many beverage companies also follow the pace of joining the ranks of fast-selling packaging customization.

We recently talked about the packaging customization of fast-selling products in the hot sale of the new "Qiao A Niang" new "thousand-five pie" packaging.

"Thousands of pies" packaging in the display of immersive physical map at the same time on the packaging label to add "dig paste wind" "little spittle" "cow B Fan" "burning package" ... and a series of personal character copywriting, the original There is no vitality of the packaging, giving a vivid anthropomorphic personality.

“Qiao A Niangqinpai” uses the classic words of the Internet in the new era. After reading it, there is a kind of intimacy. This is because we are talking about XYZ around us and we have friends who are full of girlfriends and will be able to hold b. Occasionally, the flamboyant, self-possessed, admirable girls, and the arrogant side-leakage lead the life of Big Brother will be more interesting.

As a university student Wang, after finishing the examination, he learned that he had not hung up. The heart hanging in his heart fell and he dragged his body after 300 battles with the examiner to a convenience store to ask for comfort. "Thousands of silk pies" full of emotion spilled over words.

Excitement comes from a circle of friends: “The left-hand report card and the right hand “B-type fan” are what cow B is like.” The partner’s Tucao must be full.

OS: One time in the downstairs convenience store, the boy saw a boy with a message of “burning pie” in front of a full row of cooked food. He said to the basic friend around him, "Hey, please eat, Xiao Saobao. Like my genius, I usually eat 'Bull B'!" In fact, this also explains the "thousands of pie" products. There have been some changes in selling points. Sometimes people no longer just pay attention to what they like, but they choose a “specific” “thousand-five pie” for the mood and situation at that time.

In her mother’s eyes

Packaging is the most direct channel for communicating with consumers. The more advantages of “customized” packaging are:

1. More humanistic care gives more emotion to the goods on the packaging, and the merchants seize the psychological recognition of the consumers to attract or even guide the consumers to purchase.

2. Commodity packaging interacts with consumers in an anthropomorphic way, so that goods are no longer just cold commodities, and bridges between businesses and consumers are also established.

3. Everyone wants to have products that are tailored for themselves. Choose products based on the current mood changes. At this moment, it is a portrayal of what I think, and how can someone who does not like the “private custom” feelings?

4. Each time you purchase the same product, consumers can buy different feelings and can prolong the time when the product feels fresh.

It is a very clever and effective practice to add a “careful machine” that is resonating with people and full of humanistic feelings, without adding additional packaging costs, giving a sense of “private customization” that is full of care.

Over the years, “Qiao Auntie” has also been developing products that meet consumer tastes and make consumers more like it. Believe that in the future, whether it is for "mass customization" for different groups of people or "personal customization" for exclusive individuals, the "individualization" road of Qiao Auntang's products will continue and will be increasingly welcomed by consumers.