Put Pulse China Beverage Packaging Industry

Industry History Overview - Back Home

During the "10th Five-Year Plan" period, beverage packaging is an industry with strong market demand, which belongs to food machinery. In China, the packaging industry as a whole grows at an average annual rate of 20%.
In addition to PET can filling production line, glass bottles, easy-pull aluminum cans, composite packaging (Tetra Pack), PVC bottles and other types of beverage filling production equipment, are currently in our country have introduced or homemade. However, compared with foreign countries, China's beverage processing has the weaknesses of incomplete product specifications, poor set-up, low level of automation, unstable stand-alone performance, and low-tech applications.

With the improvement of living standards, aseptic packaging has gradually been recognized by our consumers. China's annual per capita consumption of aseptically packaged beverages is only one pack, and it is far below the level of 20 packs per capita per year in the world. Therefore, aseptic packaging has great potential for development in China. The state has confirmed that during the "11th Five-Year Plan" period, aseptic technology is the first choice for the research and development of technical equipment for beverage machinery manufacturing in China. The current sterility trend mainly addresses the sterility problem in canned production. If the contact parts of beverage packaging cannot be sterilized, the health and safety of consumers will still not be guaranteed.

Industry Trends - Unlimited Business Opportunities

Due to the protection of tariff barriers, China's packaging production is mainly dominated by domestic competition, relying on price warfare or making a fuss about sales methods. After entering the WTO, some domestic non-competitive beverage packaging machinery companies will face foreign companies' acquisitions and mergers and bankruptcy; some packaging products will be monopolized by several large companies, and the scope of monopoly will gradually expand the production of packaging machinery parts and components. The generalization of specialization and common parts is an inevitable development trend.

In the global food, alcohol, beverage packaging market, the biggest development trend is preservation, hygiene, environmental protection, and green packaging has become an extremely important marketing concept.

Industry Health - Growth

In recent years, the pace of economic development in China has remained at about 8%, while the overall speed of the packaging industry is 20%. Beverage packaging is another area where demand in the packaging industry is strong. Therefore, it is developing at a rate far higher than the economic growth rate. At the same time, it must be pointed out that with the production of cans as a representative, due to the rapid expansion of production capacity in previous years and the decline in corporate profits due to price competition, these problems are changing with the adjustment of economic structure.

The maturity of the industry - on a microcosmic day-by-day basis. As the growth rate of production is higher than the industry's ability to bear, it appears to be on the surface of a state of market saturation; macroscopically, since the speed of development is much higher than the economic speed, there is great potential for expansion; To adapt to the "sterility" development trend, it is still in the market potential gap of demand potential.

Beverages are Et's regular products, and the average annual consumption is very large. In the packaging of alcoholic beverages, it is mainly the packaging consumption of canned beer. In 1999, China's beer production reached 20,880,000 tons, making it the world's second-largest beer producer and consumer after the United States. According to the survey results of the new generation market monitoring agency, the consumption of canned beer per capita of 20 urban residents in the country was 2.96 cans per week. Regardless of consumers' preference for any beverage (or canned beer), the packaging as a carrier can overcome this preference and gain more profitable sales, including aluminum cans, composite packaging (Tetra bags), glass bottles, PVC Bottles, PET bottles, can be sold well, which means a good development prospects!

Reprinted from: China Packaging Industry Network