On the compatibility of packaging and decoration design

The audience for packaging and decoration design is consumers, and all aesthetic awareness and other cultural atmospheres must be carried out around the broad consumer groups. The requirements for diversification of multiple standards by consumers have resulted in differences in consumption structure at different levels, different functions, different forms, different regions, different customs and even different national conditions. This has brought aesthetic forms, qualities, and culture to packaging and decoration designers. The new requirements on the other side, which leads to the compatibility of packaging and packaging.

First, the compatibility of design thinking

Since the advent of the 21st century, the media based on science and technology has been able to develop rapidly, and various types of advertising and packaging industries have also undergone tremendous changes, and a large amount of information has been garnered. As a carrier for beautifying goods, protecting goods, and disseminating information, packaging is omnipresent to consumers.

How to beautify packaging, promote merchandise, and stimulate consumption are all for the purpose of pleasing all kinds of consumer groups. Faced with the ever-changing market in the confusing and changing counties, if we want to design packaging works with market competitiveness, we must abandon the conventions and make a breakthrough in the logical mode of known thinking, using reverse thinking, exaggerated thinking, limit thinking or even defective thinking. Renewing the original thinking system, breaking through the embarrassment and surpassing oneself is the embodiment of uniqueness in the design of packaging and decoration. Its design has a strong vitality. As in previous years when designing export tea packaging, many design experts took into account the packaging attributes of tea, associated ancient civilization and tea culture, and painstakingly tried to reflect the history of Chinese tea culture and ancient Chinese civilization with long history. Thousands of years of cultural history. Some packaging designs strive to be exquisite, while others focus on quaint, but numerous exquisite or simple and elegant packaging designs fail to change the status of Chinese tea exports in first-class products, second-rate packaging, and third-rate prices. The Ministry of Foreign Trade and Export decided to hire an international design master to redesign China's export tea. At the international exposition, a large number of black packaging boxes attracted the attention of businessmen from all over the world. Domestic designers have great opinions on this. However, such a pile of black tea packaging opened the door to the international market, occupied Europe and the United States market at an expensive price, completely reversed the image of Chinese tea, and turned it into a profit, becoming an important source of foreign exchange for foreign exchange in China. The reason is that foreign designers did not conduct in-depth research on Chinese culture and tea culture as their Chinese counterparts did. They are based on surveys of market conditions in various countries around the world, and are compatible with various factors and use different perspectives. Understand the connotation of Chinese tea, with its ability to convince the recipient of the design language, touch their hearts, stimulate their desire to buy, this is the use of reverse thinking, exaggerated thinking, the typical example of extreme thinking.

Second, the design style compatibility

In the design style, people are accustomed to the packaging design is divided into Eastern style, Western style, traditional style, modern style and other schools. The author believes that there is no need to stick to a certain style in style. Practical art (or industrial art) is to serve the masses. The packaging industry is based on serving the consumer as the ultimate goal. The customer is God, the designer is the public servant, and there is no public servant to force God to accept his product in order to achieve personal style. You can only naturally use certain techniques (or styles) to touch the minds of your audience and stimulate their desire for purchase (generally, the best-selling, long-distance products are also beautifully packaged) so that product packaging plays a role in the marketing market. Beautify products, promote sales, and generate corresponding added value. The purpose of the design has already been reached. It is not necessary to delve into its cultural and historical origins, examine its social values ​​(except reactionary, erotic, ugly, and poisonous humans, of course) and forget about the attributes of the goods. Packaging is packaging, packaging art is not pure art, it does not need to bear so heavy burden and out of its essence. If packaging is suitable for the majority of consumers and future trends, it is fashion, a cultural phenomenon, which is by no means imposed on the market by the packaging designer's subjective desire or forced by consumers. In particular, after joining the WTO, many foreign products flocked to the market. The internationalization of commodities forced the packaging design to become international, and those packages that were out of tune with the world would eventually be eliminated. I have no intention of smashing ethnic styles and regional cultures here, nor do I admire the intention of plagiarizing plagiarism abroad for packaging design. It is only for those who neglect the market to pursuing simple style design. The true nationality and regional manifestation will surely follow the designer's rooted in the fertile soil of national culture and the influence of natural style. It will naturally appear in its design, and it is no longer necessary to deliberately conceive. Mr. Lu Xun’s “acquisitionism” is worthy of advocacy. Symphony is Western art. Isn't the Beethoven Symphony played by Chinese orchestras also popular? In particular, since the reform and opening up, China's packaging design has continuously drawn on Western design ideas, especially Japan's design ideas, and gradually formed a design style with its own characteristics.

In addition, the introduction of a series of new design concepts in the design community and universities has undoubtedly opened up a creative mindset for packaging design in Xiamen and established a new design education system. However, it must not be a misunderstanding of foreign dogma. This should also be overcome. It should be said that a mature designer should not only have a strong cultural background and mature professional education (systematic design theory education), but also have extensive knowledge and broad-mindedness. This is a well-known packaging and decoration designer. In order to design excellent works acceptable to the audience.

Third, the compatibility of design methods As the formation of the knowledge economy, design methods are more and more advanced, design techniques emerge one after another, and the valuable design of outstanding designers is that they continue to use high-tech achievements, continue to develop new beauty, continuous innovation in creation. Techniques and constant pursuit of fashion are the vitality of designers.

The use of computers for design is a major advancement in design tools. At the same time, it also brings with it variability or compatibility. The delicate colors are subtle, whether it is the change of painting, calligraphy, photography, or textual transformation on the computer, which can be said to be varied. Even the effects that cannot be achieved with pens and photography can be fully realized on the computer. Japanese people use single or several Chinese characters to change, create beautiful patterns for packaging, and form an oriental style; European and American visual arts and pop art create a new field of design; Chinese Buddhist culture and art, calligraphy and painting, Folk paper cutting, clay toys, arts and crafts and other forms of expression can be compatible in computers. Accomplished designers must use their own professional knowledge, strong cultural heritage, keen observation ability, the brilliance of Hainer, advanced market observation capabilities, and changing creative methods to create a loved packaging design for a wide audience. . Design is a matter of course, and of course, the designer's ability to combine and integrate marketing, public relations, psychology, morphology, and various natural sciences.

Compatability theory does not mean patchwork theory. It is based on the market perspective, bringing in and combining with professional needs, and extracting the essence of packaging design from the world. It is the essence of compatibility that it is both inclusive and divergent. In other words, the design is refined. In short, reading a wide range of books, including a wide range of arts, and taking both inclusiveness and content, is essential for packaging designers.



Source: PACK.CN